Article

Ray Beharry
Ray Beharry 4 May 2016

Advice to Digital Marketers Starting a New Role

Whether you’re a seasoned digital marketer on your 3rd, 4th or 5th tour-of-duty, or just entering a new role after nailing a job interview, you should have the same question for your first day: “What’s going to make this a success?”

And they should be asking that, not just of their boss – but of others around them as well, that are directly and indirectly linked to the company’s digital marketing efforts. This discipline of setting a goal and objective – based on other’s inputs forms the early pages of the successful digital marketer’s play book. It gives them an understanding of what’s been done before, and what people will expect your to bring to the table – it’s how they will measure your value.

The next question to answer is, “How are you going to make this a success?”

Digital Marketers Need to Listen

The next generation of digital marketers will need to listen carefully to their customers, their competitors and key stakeholders in the business. No matter how talented you are, or are perceived to be – no one likes a know-it-all, particularly someone who has sized up the opportunity the first week on the job – you’ll come off as arrogant. So do a little research, and show people you know how to assess, and assimilate.

Related:   Proven Ways To Drive More Web Traffic To Your Website

Evaluate

Digital marketers need to connect with their key stakeholders on their assessment of the business – with both quantitative, and qualitative data. Check in with them, and show them that you are actively listening, and getting a feel for the business – and where you will direct your efforts. Don’t blast things that already have been done or dismiss them as ineffective. Learn from them, as there may be value in running with what is working well, or gathering keen insight from things that have not. Failure is one of the many steps you will take on the path to success.

Act

You’ve evaluated the situation, you’ve gotten appropriate amounts of input from the right people. Now you can create your action plan. Develop timelines, key actions, stakeholders, and metrics that you will measure to evaluate success. And make “TO-DAY” lists, vs “to-do” lists. Make sure you are getting the right things done every day that will move you closer to your goals. It’s too easy to get sidetracked, or tackle the easiest items first. That may give you a sense of accomplishment, but it may not be what’s best for the business – or your career.

Measure and Optimize

Show that you have the right KPIs in place, show their progress, and the actions you are taking to improve them. Ask for help when you need it. And work towards optimization using A/B or multi-variate tests and try different channels, partners, or affiliates. Show how your results compare to your competitors, or the previous period. After all, you’ve done your homework, you’ve created a great plan, you’ve executed – now it’s time to let your talent shine.

Orignial Article 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more