A passion for marketing, strategy, tech, storytelling, and lifelong learning. The hallmark of my career is bringing the magic of technology to audiences who have previously not embraced it.
I discover how brands live, differentiate, and connect by telling their stories in the digital age.
As a digital marketing leader, my expertise is in developing business strategy, and executing brand positioning, communication platforms, consumer insight, and customer journey across digital, & social. A change agent with a track record of creating remarkable customer experiences in highly competitive markets generating $1B+ in new revenues.
I've been successful by focusing on Engaging, Enriching, and Empowering employees to build high performing teams.
Areas of Strength
- Growth Hacking and Agile Marketing
- Brand Strategy, Voice, Architecture and Identity
- Inbound Marketing, Content Marketing and Demand Generation
- Customer Journey, Mobile Marketing & Digital Marketing
- Lead Acquisition, Conversion and SaaS Marketing Analytics
- Social Media and PR
- Market Positioning, Product Positioning and Messaging
- Offline Marketing (Events, Conferences, etc)
CORE COMPETENCIES: Growth Hacking, Digital Marketing, Mobile Marketing, Strategic Marketing Planning/Execution, Branding, Global Marketing Leadership, Creative Strategy, Marketing Communications, Multi-channel Marketing, Demand Generation Programs, Marketing Automation, Sales Enablement Tools, Product Marketing Strategy, Field marketing, Partner Marketing, B2B/B2C Advertising, Strategic Partnership Management, E-commerce, P&L Budget Responsibility, Product Innovation, Public Relations, Creative Strategy, External Agency Management, Customer Engagement & Loyalty, Pricing Optimization Models, Digital Media & Ad Technology, Data Analytics, Market Research & Customer Insight, Segmentation, CRM