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Traditional Health Insurance Brands Offer A Stronger Online Customer Experience Than Digital Disruptors“Based on this [health insurance] website – I think I would give up before finding what I was looking for.” – research participant. This quote was captured in 2015 when Global Reviews interviewed over 1700 ‘in market’...

                Suzy Coulson
                27 April 2016
            
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Netflix, Amazon, YouTube: TV TrifectaAll over the world TV Networks are trembling, ratings are collapsing and audiences are hooked on On Demand streaming
remember when TV Networks were Kings? the kings are dead! Long live the Kings!

                Manuel Yanez
                26 April 2016
            
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How 10 Innovative Companies Are Using Periscope To Drive EngagementLive streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against...

                Sujan Patel
                26 April 2016
            
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Understanding the Internet of Things and Its ImpactIf you own a Smartphone and wear a Fitbit, then the Internet of Things (IoT) phenomenon is already impacting your daily life, and probably more than you think. 

                Jason Hope
                26 April 2016
            
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Strategy And Innovation, Lost In TranslationI have worked for years trying to ensure that strategy execution happens seamlessly. This is still a major struggle for most organisations as they find themselves tied in knots (and frameworks) while the average...

                Robert Kerner
                26 April 2016
            
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Business To Person Marketing In The Business To Business Space: Does It Work?The business to business (B2B) marketing community often claims that it’s a harder market to work than the business to consumer (B2C) space. Personally, I’ve never quite bought into this point of view, because in both...

                William Yates
                26 April 2016
            
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Be Trusted or DieThe mere act of being does not turn you into a Brand.

                Manuel Yanez
                25 April 2016
            
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Why Brick and Mortar Stores Can't Die in an Interconnected WorldA look into shopping and how it has evolved into something interconnected. The boundaries of -"off-line" and on-line" are as blurry as never before. The extension of an idea...

                Konrad Dobschuetz
                25 April 2016
            
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Storytelling in Marketing : An Art Proven by ScienceChandreyi specializes in building engaged online communities and sparking conversations about business-to-business marketing trends while at Skyline Group. 

                Augustine Nyemah
                25 April 2016
            
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How to Create Engaging Marketing Campaigns for Boring Businesses5 real life examples of campaigns that prove that marketing does not have to be boring for boring industries. 

                Joe Friedlein
                25 April 2016
            
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10 Things Every Content Writer Should Be DoingOne of my pet peeves is writers who don’t try. Some writers just think that it’s just enough to get words on a page, but it really isn’t.

                Ben Hollom
                25 April 2016
            
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Can Collaboration Save You From the Deadline Day Dash?As deadline day looms you and your team can become quite frantic, grasping at loose ends of information and trying to communicate with each other when it can be quite hard to make contact. Having the right technology...

                Helen Lancaster
                25 April 2016
            
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10 Things You Can Do on Your Website to Improve ConversionsA successful ecommerce website is not built overnight. It takes months of struggle and endeavor to make it reach the zenith. But what if you do not know from where to start? 

                Romain Caisse
                25 April 2016
            
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China Digital Strategy For The SME (Part 2)For western organizations, there is no direct route to a profitable destination in the China market. Marketing in China, as anywhere else, is increasingly digital, so the route must be found on the Chinese Internet. 

                Ernie Diaz
                25 April 2016
            
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The Importance Of Two-Factor Authentication For Financial ServicesAs cyber security threats increase over time, industries are being forced to safeguard against attacks. And when it comes to security, the financial services industry has always been on the cutting edge.

                Oisin Lunny
                25 April 2016
            
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Why Are Text Frame Videos Taking OffYou’ve probably noticed a new style of video showing up ever-more-frequently in your feeds - a style marked by the presence of boxes of text constantly framing the video (or, in some cases, just the top or bottom), 

                Jenn Molina
                22 April 2016
            
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Which Touch Points Do Marketers Rate As Central To The Customer Experience?The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to...

                Larisa Bedgood
                22 April 2016
            
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Boost Your B2B eCommerce Sales with These Simple TipsThe following are three tips to help you boost your B2B eCommerce sales, with a corresponding situation typical to B2B environment.

                Mansi Dhorda
                22 April 2016
            
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McDonald's...Who?McDonald's, one of the largest food chains on the planet, is losing sales and market share all while having a huge identity crisis.

                Manuel Yanez
                22 April 2016
            
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Where To Look For InnovationNot going digital is dangerous. Not going digital can mean you will no longer be in business. There are numerous examples of just this - for companies like Kodak, Blockbuster and Blackberry.

                Robert Trnovec
                21 April 2016
            
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We Have to Talk: There Is No Substitute for Talking to Your B2B Customers about Your BrandYour brand is built on relationships with customers and prospects; it’s built on the emotional connections you’ve been able to make over the years; it’s built by nuance, authenticity and a range other qualitative...

                jonathan paisner
                21 April 2016
            
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Twitter Trends UK March 2016 – Supporting People With HashtagsSotrender is happy to present the 6th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on...

                Jan Zajac
                21 April 2016
            
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Call For The Marketing TechnologistMarketing, as a discipline, is rapidly changing to keep abreast of the amount of data and new technologies currently driving marketing decisions and operations within the organization. Scott Brinker of Ion Interactive...

                Mike Owen
                21 April 2016
            
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Fanpage Trends UK March 2016 – Sports And Politics On TopSotrender is happy to present the 8th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11...

                Jan Zajac
                21 April 2016
            
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Data: The Most Powerful Marketing Tool or a Marketer's Worst NightmareEvery marketing professional is working from the data they gather, as has always been the case. The difference today is the huge amount of information we are able to gather everyday, every minute. Big Data brings...

                Manuel Yanez
                20 April 2016
            
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