Jan Zajac
Jan Zajac 21 April 2016

Fanpage Trends UK March 2016 – Sports And Politics On Top

Sotrender is happy to present the 8th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries.

What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report and broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

The Best of Facebook UK

Once again the biggest pages this month we’re Mercedes AMG Petronus (10.8 m), Tottenham Hotspur (7.5 m), and England Football Team (6.1 m). Tottenham Hotspur experienced the most growth (2%), while England Football Team grew by 1% and Mercedes AMG Petronus only grew by 0.6%. However, their reigning popularity might be threatened as Leicester City Football Club continues to grow rapidly, (28%) resting at 2.6 million fans.

Facebook UK’s Best Posts

This March, political and sports pages published the most successful posts. The top post this month was made by England Rugby, celebrating their victory against France which made them the Grand Slam Champions. Fans of their page we’re eager to voice their excitement and support over the win.

Sotrender Blog fanpage trends MAR 2

Second place belonged to Britain First. The nationalist party’s fanpage once again shot to the top of the rankings this March with a picture post asking people to “Share if you agree that Muslim extremists who burn our flag should be deported.” Britain First’s far-right leanings lead them to produce controversial topics, often resulting in extremely engaging posts. The third spot in the rankings belonged to Jeremy Corbyn. As he did in previous months, a post he made calling out Prime Minister Cameron on false claims he made. This time, they we’re concerning the state of education and teacher employment in the UK.

Sotrender blog fanpage trends MAR 3

Engagers and Growers

The most engaging fanpages were once again dominated by sports clubs. The top three engagers were Leicester City Football Club (624 k), England Rugby (567 k), and Tottenham Hotspur (364 k) respectively. The fastest growing page remained Leicester City Football Club (+576 k), followed by newcomers The Body Shop (+301 k) and Actimel (+264 k). The Body Shop knocked Tottenham Hotspur out of second place, while Actimel took Sunderland AFC’s third spot from last month. The Body Shop’s rise in fans can be attributed to their introduction of a new brand of products last month, while Actimel’s success is likely to due to their increase in good posting habits and promotional contests.

Sotrender Blog fanpage trends MAR 4

Download the full Fanpage Trends UK report!

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
5 Simple Steps To Improve Your Website’s SEO

5 Simple Steps To Improve Your Website’s SEO

Search engine optimization is a process. It's not a “one size fits all” nor is it a one-time solution to all your website woes. However, there are many SEO elements that you can fix yourself. You don’t have to be an SEO expert to start getting your website on the right track.

On Yavin
On Yavin 16 May 2017
Read more