Article

Jan Zajac
Jan Zajac 21 April 2016

Twitter Trends UK March 2016 – Supporting People With Hashtags

Sotrender is happy to present the 6th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Twitter in 11 integral industries.

What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Twitter in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

Twitter’s best performing profiles

Once again, One Direction and it’s members find themselves at the top of Twitter popularity. The top 5 best tweets came from them, as well as them ranking at the top of the biggest profiles, the fast growing, and the most engaging.

As it stands, music in general dominates Twitter, being one of the best avenues for communicating with their fans. This trend shows no indications of slowing on Twitter, as music artists have been dominating the rankings for months. Just take a look at the stats below.

Sotrender Blog Twitter Trends MAR 1

The most popular hashtags

Twitter users showed their support of women this March by making #InternationalWomensDay the most used hashtag on a given day, with 9 757 uses. This was naturally trending the most on March 8th, the day of which the hashtag derives itself from.

The second and third most popular hashtags this March were #jakesjourney and #Budget2016. The jake’s journey hashtag is in reference to the sad passing of young 14 year-old Jake Elphick-Cox, after losing his fight with cancer. The hashtag began trending, in no small part due to Louis Tomlinson tweeting about it, and quickly exploded on Twitter as people rallied in support of Jake’s family. The budget 2016 hashtag was referencing the British parliament’s announcement of the budget for the upcoming year, and the ramifications and controversies that come along with it.

Sotrender Blog Twitter Trends MAR 2

Download the full Twitter Trends UK report!

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more