Article

Manuel Yanez
Manuel Yanez 26 April 2016

Netflix, Amazon, YouTube: TV Trifecta

All over the world TV Networks are trembling, ratings are collapsing and audiences are hooked on On Demand streaming remember when TV Networks were Kings? the kings are dead! Long live the Kings!

YouTube Prime seems to be ready to climb into the ring with Netflix and Amazon Prime Video. Movie and TV producers don’t want to confirm but cannot stop smiling either, it seems that finally agreements are signed and we will very soon be able to enjoy great movies and TV shows through YouTube Prime in HD for just $ 9.99

We have been following this story for many months now and finally it looks like Alphabet has found a way to monetise the biggest video site in the universe.

We know that being the first or the biggest does not guarantee anything specially not being the most profitable. Who would have thought that a little DVD rental through the internet company with a very complicated distribution system would be a TV production monster? all in a span of maybe 5 years?

TV networks are just watching ratings drop with nobody being able to stop them. Only 53% of the audience rely on TV to get informed, 18 on newspapers and 8% in magazines while 38% go to the internet for the News. The trend isn’t slowing down among people ranging between the ages of 15 and 20 almost all of them rely on Social Media to be informed.

In the meantime the battle for eyeballs is being fought among Netflix, Amazon and YouTube and none of the Giant Networks seem to be deciding on when to transform to enter the ring.

Apple TV will surely spring a surprise next year and let’s not forget about Hulu, Sparkle and a growing etc. We have in the tips of our hands the most amazing productions, the greatest actors, directors and writers giving us amazing programming like House of Cards, Game of Thrones and Gotham at any time and from anywhere in the world.

The winner in the battle between YouTube, Amazon, and Netflix is the audience.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they can look forward to when they open your emails.

Shelby McGuigan
Shelby McGuigan 21 July 2017
Read more
Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to conform and adapt in order to stay on track.

Tony Solomon
Tony Solomon 18 July 2017
Read more
Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
Read more