Article

Manuel Yanez
Manuel Yanez 26 April 2016

Netflix, Amazon, YouTube: TV Trifecta

All over the world TV Networks are trembling, ratings are collapsing and audiences are hooked on On Demand streaming remember when TV Networks were Kings? the kings are dead! Long live the Kings!

YouTube Prime seems to be ready to climb into the ring with Netflix and Amazon Prime Video. Movie and TV producers don’t want to confirm but cannot stop smiling either, it seems that finally agreements are signed and we will very soon be able to enjoy great movies and TV shows through YouTube Prime in HD for just $ 9.99

We have been following this story for many months now and finally it looks like Alphabet has found a way to monetise the biggest video site in the universe.

We know that being the first or the biggest does not guarantee anything specially not being the most profitable. Who would have thought that a little DVD rental through the internet company with a very complicated distribution system would be a TV production monster? all in a span of maybe 5 years?

TV networks are just watching ratings drop with nobody being able to stop them. Only 53% of the audience rely on TV to get informed, 18 on newspapers and 8% in magazines while 38% go to the internet for the News. The trend isn’t slowing down among people ranging between the ages of 15 and 20 almost all of them rely on Social Media to be informed.

In the meantime the battle for eyeballs is being fought among Netflix, Amazon and YouTube and none of the Giant Networks seem to be deciding on when to transform to enter the ring.

Apple TV will surely spring a surprise next year and let’s not forget about Hulu, Sparkle and a growing etc. We have in the tips of our hands the most amazing productions, the greatest actors, directors and writers giving us amazing programming like House of Cards, Game of Thrones and Gotham at any time and from anywhere in the world.

The winner in the battle between YouTube, Amazon, and Netflix is the audience.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more