10 Things You Can Do on Your Website to Improve Conversions
A successful ecommerce website is not built overnight. It takes months of struggle and endeavor to make it reach the zenith. But what if you do not know from where to start?
A successful ecommerce website is not built overnight. It takes months of struggle and endeavor to make it reach the zenith. But what if you do not know from where to start? Here’s an article that will enlist 10 things you must do to improve your website conversions:
1. Build trust
Always keep in mind that there are billions of other websites jst like yours over the internet. When a person visits your site, he is completely unfamiliar to your website so you need to build his trust. How? Prove that you do genuine business by providing relevant information so that they do not isolate your website.
An unknown person may have doubts about your business. The best way to deal with this is to provide contact details. Add a customer service number to your site and place it in the ‘Contact Us’ section where people can easily see it on the website.
As per the law, you need to include the following details in your ‘Contact Us’ page:
· Your business name
· Physical address, telephone number and email address
· Company registration number and place of registration (if you are a LIMITED company)
· Registered office address (if you are a LIMITED company)
· Your VAT registration number (if VAT registered)
2. Sell your products
This is a section where you need to awaken the marketer in you. Adding some pictures of products to your website and adding a basket button won’t attract buyers. You need to show them why they need the product.
All the images you upload must be clean, clear and well-sized. If the buyers come across an ecommerce website with tiny images, they won’t hesitate in moving on to another website.
The information of the product provided must be rich and relevant so the customers can get an idea what he can expect.
3. Don’t weaken your products
Your customer will get a hint of the scarcity of products you may possess if you display a couple of products in a single category. Instead, create several categories with small amount of products in each. Maximum of 10 categories and 10 products per category is something which is recommended.
4. Easy access to products
People don’t have that time to spend hours on your website to search for one small product. Make it as easy as possible from them to find a product they are looking for. This can be done by providing a search box, a large menu navigation button and filter feature that can allow them to filter the products according to their needs.
5. Inform your customers
Provide every important detail to your customer at appropriate times. For example, when a customer is willing to buy a product, he wants to know the cost he will for the delivery and shipping of the product. This information can be provided in the delivery and returns page in the footer before they go through checkout.
6. Avoid barriers
Don’t let your customers down by creating barriers for them in between the tasks which are natural like for instance, while shopping online, many of them prefer checking out without creating an account. Facilitate them by providing an option of checking out as a guest.
7. Let Google find you
As previously said, there are billions of websites like you. So to top the search list on Google, your website must be search engine optimized to lift your site as high as possible.
8. Become an Authority
Create a reference for yourself and go for branding. People of the same niche will approach you. Do not try to fall into a risk to trying to buy and sell everything. Just focus on your niche. People will gradually have trust upon your site for that particular field.
9. Keep updating your site regularly
Your ratings will be gradually moving down the slope if your site is stagnant. If you keep on looking at a same particular thing for several days or weeks, you get bored. Same is the case with customers; they will be bored by to see the same stuff on the site every time they visit.
To capture the interest of people, keep on updating your site with new products, design, new content and much more. Concerning the design part, don’t be too enthusiastic to change the design frequently as some of your customers might fail to recognize the site.
10. Design for your customer
Multicolored website, too much information on screen, ads and much more - sounds cool to you but is it the same with customers? Your customers visit your ecommerce site to buy something so keep your site simple, uncluttered, free, well-spaced, readable and unobtrusive. Do not provide any hindrance to your customer with ads popping up while they are reading a product description.
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