Romain Caisse
Romain Caisse 25 April 2016
Categories Ecommerce

10 Things You Can Do on Your Website to Improve Conversions

A successful ecommerce website is not built overnight. It takes months of struggle and endeavor to make it reach the zenith. But what if you do not know from where to start?

A successful ecommerce website is not built overnight. It takes months of struggle and endeavor to make it reach the zenith. But what if you do not know from where to start? Here’s an article that will enlist 10 things you must do to improve your website conversions:

1.   Build trust

Always keep in mind that there are billions of other websites jst like yours over the internet. When a person visits your site, he is completely unfamiliar to your website so you need to build his trust. How? Prove that you do genuine business by providing relevant information so that they do not isolate your website.

An unknown person may have doubts about your business. The best way to deal with this is to provide contact details. Add a customer service number to your site and place it in the ‘Contact Us’ section where people can easily see it on the website.

As per the law, you need to include the following details in your ‘Contact Us’ page:

·   Your business name

·   Physical address, telephone number and email address

·   Company registration number and place of registration (if you are a LIMITED company)

·   Registered office address (if you are a LIMITED company)

·   Your VAT registration number (if VAT registered)

2.   Sell your products

This is a section where you need to awaken the marketer in you. Adding some pictures of products to your website and adding a basket button won’t attract buyers. You need to show them why they need the product.

All the images you upload must be clean, clear and well-sized. If the buyers come across an ecommerce website with tiny images, they won’t hesitate in moving on to another website.

The information of the product provided must be rich and relevant so the customers can get an idea what he can expect.

3.   Don’t weaken your products

Your customer will get a hint of the scarcity of products you may possess if you display a couple of products in a single category. Instead, create several categories with small amount of products in each. Maximum of 10 categories and 10 products per category is something which is recommended.

4.   Easy access to products

People don’t have that time to spend hours on your website to search for one small product. Make it as easy as possible from them to find a product they are looking for. This can be done by providing a search box, a large menu navigation button and filter feature that can allow them to filter the products according to their needs.

5.   Inform your customers

Provide every important detail to your customer at appropriate times. For example, when a customer is willing to buy a product, he wants to know the cost he will for the delivery and shipping of the product. This information can be provided in the delivery and returns page in the footer before they go through checkout.

6.   Avoid barriers

Don’t let your customers down by creating barriers for them in between the tasks which are natural like for instance, while shopping online, many of them prefer checking out without creating an account. Facilitate them by providing an option of checking out as a guest.

7.   Let Google find you

As previously said, there are billions of websites like you. So to top the search list on Google, your website must be search engine optimized to lift your site as high as possible.

8.   Become an Authority

Create a reference for yourself and go for branding. People of the same niche will approach you. Do not try to fall into a risk to trying to buy and sell everything. Just focus on your niche. People will gradually have trust upon your site for that particular field.

9.   Keep updating your site regularly

Your ratings will be gradually moving down the slope if your site is stagnant. If you keep on looking at a same particular thing for several days or weeks, you get bored. Same is the case with customers; they will be bored by to see the same stuff on the site every time they visit.

To capture the interest of people, keep on updating your site with new products, design, new content and much more. Concerning the design part, don’t be too enthusiastic to change the design frequently as some of your customers might fail to recognize the site.

10.  Design for your customer

Multicolored website, too much information on screen, ads and much more - sounds cool to you but is it the same with customers? Your customers visit your ecommerce site to buy something so keep your site simple, uncluttered, free, well-spaced, readable and unobtrusive. Do not provide any hindrance to your customer with ads popping up while they are reading a product description.

View more information on Outsource E-commerce Development, Freelance Virtuemart and Spécialiste Magento. This expertise of author has really been appreciated by viewers.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more