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Getting "Bullied" in a Digital World

Getting "Bullied" in a Digital World

The consumer’s change of habits, the rapid evolution of technology, the hype for innovation, the new consumer journey all suggest that a switch to digital communication is mandatory. It's no longer just a better...

Andreas Pavlou
Andreas Pavlou 15 April 2016
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How to Make Campaigns Awesome [INFOGRAPHIC]

How to Make Campaigns Awesome [INFOGRAPHIC]

Here at Ungapped HQ we host breakfast seminars once a month. Topics range from email marketing basics right through to detailed campaign planning strategies. Every so often we also something called Ungapped Sessions ...

Sophia Skinbjerg
Sophia Skinbjerg 15 April 2016
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How to Behave in a Brainstorm

How to Behave in a Brainstorm

Brainstorms can be very tense when managed incorrectly. Will looks at the way our behaviour can affect the success of creative meetings and offers up some quick tips.

Nathan Jones
Nathan Jones 15 April 2016
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Why Direct Mail in the 21st Century?

Why Direct Mail in the 21st Century?

Does Email really connect with customers the same way Direct Mail does?

David Amor
David Amor 15 April 2016
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The Evolution Of Search Habits

The Evolution Of Search Habits

When we think about how much we rely on mobile technology these days, it’s actually surprising how ingrained it is in even the most mundane things in our lives. A couple of decades ago, having a computer in your...

Karen Dauncey
Karen Dauncey 15 April 2016
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Ad creatives: we come in peace

Ad creatives: we come in peace

So we were invited to take our event series The Tech Off to the annual advertising shindig, the Cannes Lions Festival. Well, specifically the new Lions Innovation Festival, which – as a tech company – is right up our...

Daniel Kirby
Daniel Kirby 15 April 2016
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Personal Branding For Introverts

Personal Branding For Introverts

Career success and building your personal brand doesn't have to be about brassy showmanship. If you can be authentic and understand how to put your strengths to work for you, you can still make a great name for...

Jay Denhart-Lillard
Jay Denhart-Lillard 15 April 2016
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The Psychological Importance of Typography

The Psychological Importance of Typography

Time to explore how the choice of typography can affect how people view content, including the subconscious connections we make between text and the font it is written in.

Nathan Jones
Nathan Jones 15 April 2016
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5 Ways to Grow your Following: Instagram Marketing for B2B Companies

5 Ways to Grow your Following: Instagram Marketing for B2B Companies

Over 400 million potential customers, a faster growing audience than Twitter and exponential brand growth in the last two years: Instagram marketing for B2B companies is a no-brainer. Here are the 5 ways to grow your...

Luisana Cartay
Luisana Cartay 15 April 2016
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Digital Transformation for Dummies

Digital Transformation for Dummies

In marketing circles, the buzz-phrase of the year has undoubtedly been ‘Digital Transformation’.

Daniel Kirby
Daniel Kirby 15 April 2016
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Email Strategy for Small Business: What You Need to Know

Email Strategy for Small Business: What You Need to Know

Whether you have started a small business recently or have been running one (or more) for years, you’ll no doubt know that having an emailing strategy is a must-have. But before you dive in and start emailing contacts...

Sophia Skinbjerg
Sophia Skinbjerg 15 April 2016
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The Rise of Journalistic Marketing

The Rise of Journalistic Marketing

Brands are taking the plunge and producing blogs that will rival traditional publishers. This post will look at why journalistic marketing has been a success and what other brands can learn from this approach.

Nathan Jones
Nathan Jones 15 April 2016
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The War For Talent

The War For Talent

When you’re scouting out a new career move it can almost feel like you’re at war. Your success depends on how well you are prepared to win. Are you ready?

Jay Denhart-Lillard
Jay Denhart-Lillard 15 April 2016
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How to Protect Your Online Reputation

How to Protect Your Online Reputation

We believe in the fact that creating a website that works both on mobile devices (on varying screen resolutions) and desktop computers does incur additional costs, but the cost of lost opportunity far outweighs that...

Augustine Nyemah
Augustine Nyemah 15 April 2016
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Why Charles Darwin Would Hate Your Web Site

Why Charles Darwin Would Hate Your Web Site

Employing scientific design principles will make your website work much harder for you over time. Marketing Technology Association co-founders Ben Salmon and Dan Kirby give you some simple tips to get started.

Daniel Kirby
Daniel Kirby 15 April 2016
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The Content Architect: An Essential Role for Successful Content Strategy

The Content Architect: An Essential Role for Successful Content Strategy

A lot of time, energy, and planning goes into creating a successful content strategy. Strategists must think about customer needs, content sourcing, content development, and content delivery. What many overlook is the...

Riley Edmunds
Riley Edmunds 15 April 2016
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Why Marketers Should Not Play The World's Most Dangerous Game

Why Marketers Should Not Play The World's Most Dangerous Game

Despite the barrage of measurement tools and sentiment analyzers out there, marketers are just as vulnerable to shifts in human nature, as much as the consumers they cater to. The other week the internet almost broke...

Michael Ash
Michael Ash 15 April 2016
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5 Key Points to Consider in Your Email Marketing

5 Key Points to Consider in Your Email Marketing

In this digital age and with such fast paced communication, email may not be getting the attention it deserves.

Nathan Jones
Nathan Jones 15 April 2016
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Innovation in Action: 5 Lessons from Monty’s Magical Toy Machine

Innovation in Action: 5 Lessons from Monty’s Magical Toy Machine

If you work in marketing you’ll have seen the word “innovation” a lot recently. It’s the word that’s on everyone’s lips, and in everyone’s creative briefs. There’s now even a festival for it in Cannes.

Daniel Kirby
Daniel Kirby 15 April 2016
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What Does The New Instagram News Feed Mean For FMCG Brands?

What Does The New Instagram News Feed Mean For FMCG Brands?

Instagram is an important channel for FMCG brands. A couple of weeks ago, Instagram announced changes to the algorithm that determines its news feed- meaning that posts will no longer appear in chronological order...

Stuart Sankey
Stuart Sankey 15 April 2016
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The Current Internet Advertising Model Is Over

The Current Internet Advertising Model Is Over

Ad blocking is approaching mainstream use. If the advertising industry doesn't change, in a few years it will hardly be able to reach anyone online. But do they realise this?

Nathan Jones
Nathan Jones 15 April 2016
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How to Be a Marketer in the Digital Era

How to Be a Marketer in the Digital Era

Pre-internet, the world was a more straightforward place – at least for marketers.

Daniel Kirby
Daniel Kirby 15 April 2016
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The Abiding Importance of In Store Marketing

The Abiding Importance of In Store Marketing

The internet and high street are inextricably linked and customers will often experience both channels before making a purchase. Jason explains the importance of great in store marketing in a digital world.

Nathan Jones
Nathan Jones 15 April 2016
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How to Make Technical Presentations Easy

How to Make Technical Presentations Easy

Last week I gave a talk to post-graduate students of George Brown College. I was talking about managing analytics in ongoing business operations. It wasn't my first time presenting to students, but it was the...

Olga Tsubiks
Olga Tsubiks 14 April 2016
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The 5 Best Uses of Emoji in Marketing

The 5 Best Uses of Emoji in Marketing

Time to explore how the fastest growing language in the world - Emoji - is being used by brands with his top five examples including ASOS, Dominos and Taco Bell.

Nathan Jones
Nathan Jones 14 April 2016
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