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The Most Popular Music Streaming Platforms in Key Markets Globally

The Most Popular Music Streaming Platforms in Key Markets Globally

As people spent more time at home last year, they turned to streaming services for entertainment and information. It wasn’t just video streaming that took center stage in people’s lives as they sought out...

Tamara Alesi
Tamara Alesi 19 April 2021
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Why Should You be Using AI Tools to Enhance Your Social Media Strategy?

Why Should You be Using AI Tools to Enhance Your Social Media Strategy?

Artificial intelligence tools have been revolutionizing the digital marketing industry over the last couple of years. AI tools have become many marketers' best friends as they help them make better decisions...

Deni Kaziyska
Deni Kaziyska 16 April 2021
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Understanding the Marketing Customer Persona

Understanding the Marketing Customer Persona

How well do you know your customers? Market research is an essential weapon for any marketing team to undertake before they can develop an award-winning marketing strategy for a business. Part of this research...

Brad Chuck
Brad Chuck 16 April 2021
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Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Social media usage and engagement has changed drastically in the age of Covid-19, with 30% of consumers globally saying they paid more attention or interacted more with social media ads during this time. This can be...

Julian Newby
Julian Newby 15 April 2021
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How to Combat Cybersecurity Threats During Covid-19 Reconnaissance

How to Combat Cybersecurity Threats During Covid-19 Reconnaissance

During these vulnerable Covid-19 times, marketers need to stick to the best cyber hygiene practices, whether working from home or in a remote environment. Creating such an environment is absolutely imperative to help...

Priya Kumari
Priya Kumari 15 April 2021
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12 Tips to Transition Smoothly From Brick-and-Mortar to Ecommerce

12 Tips to Transition Smoothly From Brick-and-Mortar to Ecommerce

Read these tips on how to smoothly make the brick-and-mortar transition to ecommerce and launch best practices that translate into long-term revenue streams for you.

Lucy Manole
Lucy Manole 15 April 2021
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How to Support Your Remote Digital Marketing Team for the Long-Term

How to Support Your Remote Digital Marketing Team for the Long-Term

If your digital marketing team is going remote for the long-run, you must support your employees. Here are some tips to set them up for long-term success.

Kevin Svec
Kevin Svec 14 April 2021
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5 Things to Expect from BIMA Springboard

5 Things to Expect from BIMA Springboard

This May, BIMA doubles down on its successful annual conference by adding a spring sibling to the mix. Springboard takes place on 6th May 2021 and is aimed at digital professionals working in/with brands, agencies and...

Rachel Johnson
Rachel Johnson 14 April 2021
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How to Use Social Data to Launch a B2B Marketing Campaign

How to Use Social Data to Launch a B2B Marketing Campaign

There is a misconception that a B2B company can hardly get anything useful from social media. After all, when your audience consists of C-suite decision-makers, you don’t expect them to hang out on Instagram to check...

Ryan Pell
Ryan Pell 14 April 2021
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PR vs Marketing – Is There a Difference?

PR vs Marketing – Is There a Difference?

There is a fine line between PR and marketing. That’s because public relations is one of the most misunderstood professions. In this blog, I explore what differs PR from marketing.

Juliana Freitas
Juliana Freitas 13 April 2021
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Tricks Every B2B Consultant Needs to Know to Get More Sales

Tricks Every B2B Consultant Needs to Know to Get More Sales

B2B marketing is taking the ecommerce industry by storm, which means that going digital is fundamental if you want to succeed. Almost 50% of B2B consumers are millennials and that puts a huge change in the b2b buying...

Araz Guidanian
Araz Guidanian 13 April 2021
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How a Pandemic Has Shaped the Future of Business

How a Pandemic Has Shaped the Future of Business

The Covid-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus. This public health crisis is also driving businesses to implement remote...

Desiree Gullan
Desiree Gullan 12 April 2021
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Voice of the Customer: How to Avoid 5 Common Mistakes

Voice of the Customer: How to Avoid 5 Common Mistakes

A business without a Voice of the Customer (VoC) strategy is like someone flying in complete darkness. But even when you decide to create and implement one, your program could still be marred by friendly fire - errors...

Matt Canada
Matt Canada 12 April 2021
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Marketing Creativity – How to Move Forward During a Pandemic and Beyond

Marketing Creativity – How to Move Forward During a Pandemic and Beyond

It’s all well and good to say ‘marketers need to be creative and stay agile’ – but how can they do this? In this article, we hope to explain that through embracing creativity, your brand can prosper during the...

Amelia Evans
Amelia Evans 9 April 2021
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The Many Faces of Content in Marketing

The Many Faces of Content in Marketing

With over 100 different forms of content creation available, how confident is your business in creating, distributing and measuring key content strategies?

Brad Chuck
Brad Chuck 9 April 2021
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Brands That Step Out of Their Comfort Zone and Embrace CTV are Future Proofing

Brands That Step Out of Their Comfort Zone and Embrace CTV are Future Proofing

It’s a no-brainer that brands need to be where their audiences are. Yet despite the mass migration of consumers to Connected TV (CTV) over the last year, advertisers have been hesitant to move budgets there.

Colette Munnelly
Colette Munnelly 8 April 2021
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5 Digital Marketing Tips to Grow a CBD Brand

5 Digital Marketing Tips to Grow a CBD Brand

There’s no denying that this industry is growing at an extremely fast rate, and the brands that know how to market their products well are taking advantage. 

Emily Watson
Emily Watson 8 April 2021
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The Ultimate Guide on Outreach for SEO

The Ultimate Guide on Outreach for SEO

PR and outreach are a fundamental aspect of SEO and healthy backlinks. Here's how you should go about it.

Umarah Hussain
Umarah Hussain 7 April 2021
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Top Tools to Strengthen Your Online Reputation Management in 2021

Top Tools to Strengthen Your Online Reputation Management in 2021

Online reputation management involves optimizing the perceived reputation of your brand online. It involves monitoring and improving how your business is viewed online by analyzing the perceived notion of your...

Priya Kumari
Priya Kumari 7 April 2021
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Infographic: Omnichannel Marketing Excellence and the Role of CDPs

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

Linus Gregoriadis
Linus Gregoriadis 6 April 2021
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Consumers are Willing to Pay More for Sustainable Brands

Consumers are Willing to Pay More for Sustainable Brands

The objective of this research was to explore consumer perceptions of the relationship between corporations and sustainability, to understand which are the factors that create the impression of a sustainable brand.

Lindsay Parry
Lindsay Parry 6 April 2021
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B2B Marketing Survey: Reasons to be Optimistic

B2B Marketing Survey: Reasons to be Optimistic

With such a turbulent year behind us, it’s good to know there’s light at the end of the tunnel, with the positive findings from our 2021 B2B marketing survey, it’s just the boost our industry needs. At Appetite...

Jenny Stanley
Jenny Stanley 6 April 2021
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Face Pay is Changing the Game for Industries

Face Pay is Changing the Game for Industries

Facial recognition technology has completely changed the way people interact with the external world. If you are curious to know how the face pay feature is revolutionizing the entire payment structure for industries,...

Joseph Ricard
Joseph Ricard 5 April 2021
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Five Tips to Strengthen Your Internal Employer Branding

Five Tips to Strengthen Your Internal Employer Branding

Employer branding refers to a company’s reputation as an employer and the value it brings or what it offers to its employees. This is proof that then you develop a strong internal employer brand, you not only...

Adi Janowitz
Adi Janowitz 5 April 2021
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Benefits of Trigger Options for Lead Generation

Benefits of Trigger Options for Lead Generation

Not everyone visits your website with the purpose of buying your products immediately. Some people might want to know more about your business, look at what you offer, and leave. So, how do you make such visitors...

Vaishali Gopi
Vaishali Gopi 2 April 2021
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