Article

Desiree Gullan
Desiree Gullan 12 April 2021

How a Pandemic Has Shaped the Future of Business

The Covid-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus. This public health crisis is also driving businesses to implement remote working to ensure business continuity.

While adjusting to a new way of working, businesses are embracing technology and employees are learning new skills, as they look at digital tools and platforms to stay connected and productive. 

Webinars are essential in today’s environment, as they put back the human connection and assist in enhancing collaboration that many people crave while working remotely. 

“Marketers may be in crisis mode right now, but the benefits of webinars present a new tactical opportunity,” said Michael Gullan, Managing Director of G&G Digital. “All you need to do is move fast and get your webinar strategy in order to replace the revenue you were generating from areas that are no longer an option,” he added.

Webinars have a myriad of performance enhancing benefits that include the ability to engage with small to large groups, interact with the audience in real-time, record sessions, as well as reporting and analytic tools. Whether a virtual team building, onboarding of new employees, launching a new product or service, or a product demonstration, webinars are a powerful tool that can assist organisations strategically.

Here are four ways webinars add value.

1. Encourage Open Dialogue

Webinars allow for real-time questions from the audience, no matter where they are. Presenters can easily weave audience questions and comments into the presentation and provide real-time feedback. As webinars are live events, they are more conversational as presenters can ask the audience questions, encouraging engagement.

2. Position Organisations as Industry Experts

Inviting experts to join in, organisations can expand their reach to other businesses and potential customers, as they position themselves as leaders in their industry.

3. Soft Selling

By using webinars effectively, businesses can teach and sell their products or services at the same time, in a more organic way. And the registration process allows organisations to build a database, along with an opportunity to attract new customers.

4. Gaining Insights

Although webinars are live events, they can be recorded to review and use in the future. These recordings offer opportunities to gain insights into attendees’ behaviour and inform future topics. And if used successfully, analysing questions asked during webinar sessions, can also help inform an organisation’s content strategy.

“With tradeshows, conferences, and events cancelled for just about everyone, the new coronavirus Covid-19, is forcing businesses everywhere to pivot many of their marketing plans and strategies overnight,” said Gullan. 

Webinars are much more than a product launch or demonstration. They’re an excellent marketing tool that offer organisations an opportunity to convert attendees into customers, all while being cost-effective to deliver an essential marketing role. With an opportunity to expand the business and stay top of mind, webinars are the beginning of a new way to engage organisations and take your business to the next level.

About Michael Gullan 

Michael Gullan is the Co-Founder and Managing Director of G&G Digital (www.gullanandgullan.com). A tactical strategist and strong leader, Michael is an out-of-the-box thinker who is passionate about G&G Digital’s clients and brands. G&G Digital is an independent digital agency with a passion for quality, smart creative solutions and sound strategies founded on deep insights. 

About G&G

G&G Digital is an award-winning digital agency that creates breakthrough solutions for brands. G&G has a passion for producing quality, strategic digital solutions to assist organisations with their digital learning and training needs. All solutions are founded on deep consultation, strategic insights and data. G&G aims to surprise, delight and exceed clients' expectations.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Is Email Dead, Or Are We Just Bored With It?

Is Email Dead, Or Are We Just Bored With It?

In today's digital era dominated by social media, instant messaging, and collaboration tools, one question looms large: Does email still have a role to play? Some argue that it's on life support, while others...

Julia Herd
Julia Herd 22 November 2023
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
The Innovative Digital Marketing Strategies Leveraging AI

The Innovative Digital Marketing Strategies Leveraging AI

This article will assist digital marketers in grasping the advantages and disadvantages of employing artificial intelligence in their online marketing tactics. You will learn about the effects of AI on online...

joseph chain
joseph chain 17 October 2023
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more