Article

Priya Kumari
Priya Kumari 7 April 2021

Top Tools to Strengthen Your Online Reputation Management in 2021

Online reputation management involves optimizing the perceived reputation of your brand online. It involves monitoring and improving how your business is viewed online by analyzing the perceived notion of your potential customer or stakeholders and the results they are faced with when scrutinizing or researching your brands online.

Online reputation management involves optimizing the perceived reputation of your brand online. It involves monitoring and improving how your business is viewed online by analyzing the perceived notion of your potential customer or stakeholders and the results they are faced with when scrutinizing or researching your brands online.

According to a report by catalystdigital.com, most customer journeys begin on Google search, and businesses on the search engine result pages (SERPs) must appear trustworthy and credible.

In order to properly manage the reputation of their brand, businesses need to pay attention to the following steps:

  • They need to perform the audit of their online reputation management architecture
  • They need to frame a strategy for online reputation management
  • They must monitor brand mentions efficiently
  • Brands need to dominate the SERPs for searches
  • The online positive reviews need to be encouraged
  • The negative online reviews need to be managed

Here’re some famous online reputation management tools for 2021:

The Brand Grader

This is a free tool that gives marketers an overview of their online presence within seconds. Once the marketers choose the company or products that they might be interested in, they might see: a) the biggest influencers within their space b) their top sources c) the brand sentiments attached to those products, and the d) location of mentions.

Brand24

Brand24 allows marketers to create projects that track the social mentions of an entity. This tool crawls through the entire web looking for every instance of the non-excluded keywords. All publicly available mentions are tracked from socials, news sites, videos, blogs, websites, discussion forums, and other reputable online sources.

Blog24 allows marketers to filter data in innumerable ways. The marketers can drill down to any day, week, or month. They can filter by source and sentiment to analyze how the web is reciprocating about them. The data can also be easily analyzed with the help of a data-packed report. This tool facilitates marketers to compare several projects simultaneously.

Reputology

This tool is all that the brands need to protect their reputation. This tool facilitates review tracking to allow marketers to easily find and monitor brand reviews across the web.

Reputology also takes the advantage of geo-targeting or location-specific targeting. Reputology helps marketers compile all the reviews in one place and allows marketers to respond to them from within the platform.

YouScan

YouScan is a listening tool that allows marketers to scan social media and across diverse web platforms for brand mentions. The mentions can also be analyzed for broader social impact and marketers can discover millions of data points to shift through.

A wide range of methods can be discovered to analyze data with the image recognition features users can get remarkably specific in their visual searches. The analytics tools can be used to conduct Boolean searches and the results can be filtered in numerous ways to show only the most relevant ones.

All sorts of drill-downs can be facilitated and the marketers can even drill down to the specific topics that fetched incredibly accurate AI engine to power the image recognition functionality.

Mention

This tool updates you about the daily mentions. Mention is a more robust tool that allows brands to monitor social media and users can monitor over 1 billion sources daily.

Buzzsumo

Buzzsumo allows one to scan the web that is included in one’s search term. The searches on the tool can be performed with the following filters:

  • Date
  • B2B Publishers
  • Country
  • Language
  • Domain
  • Content-type
  • Word Count
  • Publisher size

Buzzsumo can be used to create alerts and track brand mentions, competitors' mentions and benchmarking, keyword analysis, analysis of the backlinks from content, and analysis of the author.

A maximum engagement value can be set that must be specified before the marketers receive an alert either instantly or on daily basis.

SimilarWeb

This tool provides a comprehensive analysis for any website or app. It gives marketers a wealth of insights about their platform – the main UX & UI for their websites.

This platform provides users with information about their competitors’ website and allows them to compare the website of their competitors for insights into their industry that allows marketers to comprehend how well their website is perceived within their niche.

SocialMention

This platform is meant for real-time social media search and analysis. The brand mentions and customers' sentiments can be analyzed. The sentiments can further be categorized into positive, negative, or neutral as well as allows marketers to list their top keywords, hashtags, users, and sources.

The tool displays scores for strength, sentiment, passion, and reach of the brands.

ReviewPush

This tool equips marketers to collect all their online reviews in one place. This tool enables geo-targeting and multi-site monitoring. This tool is useful for multi-site businesses and how stores rank against each other. The online reviews can be responded via email.

The Bonus Tools

Besides the above-mentioned tools, a number of other tools can be used for online reputation management including The Website Grader (from HubSpot), The Mozbar (A Chrome Extension), Go Fish Digital, GatherUp, BrandYourself, Buffer, SendInBlue, and Reputation.com.

In Conclusion

The above tools allow marketers to take charge of their online reputation and allow their brands to be seen in a better light by many people. The practices of online reputation management are the same whether brands are focusing on their business reputation or are looking to enhance their online brand equity.

Marketers should remember that personal branding and online reputation management are just as important online as corporate branding.

The State of Online Reputation Management report, produced by London Research in partnership with Reputation.com, looks at the extent to which companies are actively managing their online reputation, and what they could be doing to improve their approach. The research explores the commercial impact of a strategic approach to reputation management, and what online reputation management leaders are doing differently from their peers. 

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