How to Use Social Data to Launch a B2B Marketing Campaign
There is a misconception that a B2B company can hardly get anything useful from social media. After all, when your audience consists of C-suite decision-makers, you don’t expect them to hang out on Instagram to check out your product.
In reality, B2B businesses can get as many benefits out of social media as B2C businesses do. There’s a reason why 82% of companies invest in marketing on LinkedIn – it brings their brands a lot of exposure and awareness.
And even when it comes to Instagram, some brands are successfully using this platform for marketing. Just take a look at SEMrush – each of its posts gets 200+ likes: