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5 Steps to Help You Select a DAM Vendor

5 Steps to Help You Select a DAM Vendor

Digital asset management is about more than storing files. A DAM system enables companies to be agile and respond to customers in real-time. Having the right platform in place will enable brands to personalise the...

Aliya Zaidi
Aliya Zaidi 18 March 2021
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A Guide to Influencer Marketing

A Guide to Influencer Marketing

Influencer marketing is a strategy that identifies people who have a strong influence on a brand's industry or target audience, but where can a business start with Influencers?

Brad Chuck
Brad Chuck 18 March 2021
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What‌ ‌is‌ ‌Gamification‌ ‌in‌ ‌Marketing‌?

What‌ ‌is‌ ‌Gamification‌ ‌in‌ ‌Marketing‌?

Gamification can be used in playable ads, as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with...

Jenny Stanley
Jenny Stanley 18 March 2021
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AI is Transforming Business - Explained

AI is Transforming Business - Explained

What is artificial intelligence (AI)? Artificial intelligence is a broad and extensive branch of computer science that puts emphasis on the development of intelligent machines that can work and respond like humans...

Alice Jackson
Alice Jackson 18 March 2021
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Understanding Your Business Marketing Assets

Understanding Your Business Marketing Assets

Marketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business?

Brad Chuck
Brad Chuck 17 March 2021
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How a Bad Design Can Spoil Your Facebook Presence

How a Bad Design Can Spoil Your Facebook Presence

If you are reading, then chances are you already know what Facebook is. It is the largest social media platform with over 2.6 billion users as of 2020. Initially, it was created for socializing, but now it has become...

Tahha Ashraf
Tahha Ashraf 17 March 2021
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The Importance of Neurocreativity for Brands

The Importance of Neurocreativity for Brands

A picture tells a thousand words, but what if your picture’s message is lost in translation? Saddington Baynes Head of Insights Callum Gould talks about the importance of measuring emotions in campaigns and how to do it.

Callum Gould
Callum Gould 17 March 2021
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In-Memory Caching for Progressive Web Applications

In-Memory Caching for Progressive Web Applications

More than having a website, a company must ensure that this website delights users. Quick loading times and responsive elements are just a few of the things that will help a business deliver its promise of an...

Edward Huskin
Edward Huskin 16 March 2021
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Can Stores Regain Their Flagship Status?

Can Stores Regain Their Flagship Status?

Cross-channel promotions are a lifeline for stores, says Robin Coles, European managing director for XCCommerce. Pressure has been building for several years on retailers to rethink the role of the store, and new...

Robin Coles
Robin Coles 16 March 2021
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Digital Enrolment Delivers Benefits Across the Organisation

Digital Enrolment Delivers Benefits Across the Organisation

New research by London Research for Adobe shows that the combination of on-line forms and e-signatures isn't just a way to deliver an improved customer experience. Companies are also using it to increase...

Michael Nutley
Michael Nutley 15 March 2021
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Social Media Listening: The Ultimate Guide

Social Media Listening: The Ultimate Guide

Unless you’re selling literal ice to penguins, someone is talking about your brand even as you’re reading this. What is even worse, you will not know about it unless they tag. Social media listening is meant to fix that.

Aleh Barysevich
Aleh Barysevich 15 March 2021
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The Most Important Content Marketing KPIs and How to Track Goals

The Most Important Content Marketing KPIs and How to Track Goals

How can you effectively evaluate the success of your content marketing campaigns? Check out some of the most crucial content marketing KPIs you need to use.

Shane Barker
Shane Barker 15 March 2021
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Time to Meet the Top 5 Web Development Trends in 2021 - Let’s Become Proficient in Your Career

Time to Meet the Top 5 Web Development Trends in 2021 - Let’s Become Proficient in Your Career

“Branding is what people say about you especially when you are not in the room” - Truly said, Jeff Bezos. And nothing works wonders in the least amount of time than having a strong online presence.

Nirmal Solanki
Nirmal Solanki 12 March 2021
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Different Ways you Can use Social Media to Establish your Personal Brand

Different Ways you Can use Social Media to Establish your Personal Brand

Personal branding is crucial for all types of businesses because it greatly helps improving sales, lift the online reputation, and increase trust-level. Social media platforms play a major role in boosting personal...

Mark Lane
Mark Lane 12 March 2021
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Limited Budget? You Can Still Create Great Videos

Limited Budget? You Can Still Create Great Videos

If you are a small business you don’t need to be afraid of creating  video content, there are plenty of  tools that make the video creation process easy and are there to support you. Any company with any...

VidOps VisualStorytellers
VidOps VisualStorytellers 11 March 2021
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Supporting the Mental Health of Your Remote Employees

Supporting the Mental Health of Your Remote Employees

It’s easy to keep an eye on your employees’ health and well-being when they are located in the same building as you. You can check up on them, support them if they need it, and look out for any signs that they are not...

Boris Dzhingarov
Boris Dzhingarov 11 March 2021
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Strategy Separates Lead Generation Leaders from the Pack

Strategy Separates Lead Generation Leaders from the Pack

After a year of relying more heavily on lead generation than in the past, leading B2B marketers are now separating themselves from the rest of the pack by formulating and executing strategies that deliver both quality...

Sean Hargrave
Sean Hargrave 10 March 2021
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Building Brand Love & Loyalty

Building Brand Love & Loyalty

In its new research report, Brand Love, Energy PR identifies what it takes for a brand to be loved by its customers. Louise Findlay-Wilson, Managing Director at Energy PR, walks us through the findings and the key...

Louise Findlay-Wilson
Louise Findlay-Wilson 10 March 2021
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Vital Steps to Conducting a Social Media Audit

Vital Steps to Conducting a Social Media Audit

Between the time-consuming tasks of content creation, post scheduling, and result measurement, it can often be easy to ignore the other social media aspects. The mere act of performing a social media audit goes beyond...

sonia sonia
sonia sonia 10 March 2021
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2021 is Going to be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

2021 is Going to be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

To thrive in the dawn of post-pandemic emergence, marketers need to craft their ABM tactics to combine strategies and channels in new and interesting ways. Talking of the advanced account-centric approaches, one needs...

Priya Kumari
Priya Kumari 10 March 2021
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A Marketing Guide to Social Listening

A Marketing Guide to Social Listening

In marketing, listening and monitoring has become an essential way of discovering the true feedback of your brand, your business service and your people.

Brad Chuck
Brad Chuck 9 March 2021
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How to Integrate Machine Learning in Mobile App Development

How to Integrate Machine Learning in Mobile App Development

When a machine seems to understand the user and make a choice for them or make a decision on its own; it is a machine learning algorithm functioning in the background. Let us analyze how these can be included within...

Manish Rawat
Manish Rawat 9 March 2021
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What is the Best Social Media Platform for Your Business?

What is the Best Social Media Platform for Your Business?

How do you choose the social media channel that works best for your brand - LinkedIn, Facebook, Twitter, Instagram, Clubhouse, Pinterest, YouTube or Snapchat? What is the most effective social media platform for your...

Jenny Stanley
Jenny Stanley 8 March 2021
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How is Amazon’s Business Shaping up for the Years Ahead?

How is Amazon’s Business Shaping up for the Years Ahead?

The pandemic – and the lockdown measures that came along with it – has accelerated a shift towards the digital realm in ways that nobody saw coming. A surge in online shopping, while users were confined within their...

Katya Smith
Katya Smith 8 March 2021
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6 Steps to Secure Your Online Business

6 Steps to Secure Your Online Business

The internet was helping businesses long before Covid-19 struck. Since the pandemic began, it has played a vital role in keeping businesses running. Your company website can, however, be a major source of...

Luke Watts
Luke Watts 8 March 2021
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