Article

Shane Barker
Shane Barker 15 March 2021
Categories Content

The Most Important Content Marketing KPIs and How to Track Goals

How can you effectively evaluate the success of your content marketing campaigns? Check out some of the most crucial content marketing KPIs you need to use.

Though content marketing is a crucial strategy for businesses big or small, it doesn’t always translate into great results. It also takes time before you can build audience trust, educate leads, and convince them to convert.

What’s more?

You need to establish goals for each content marketing campaign you run and track performance. 

Problem is, do you know what results you should aim for? Does your team track the right things?

In this post, we list some content marketing KPIs (key performance indicators) you should track when running content marketing campaigns.

Ready to find out what they are? Read on:

Tracking Content Marketing KPIs: A Guide

Which metrics should you focus on?

Well, the answer to this question depends on your goals. Then, once you identify what you want to accomplish, it becomes easy to tie this in with KPIs that can help you track performance.

Now based on this, we will examine the KPIs and goals they can help you track.

Let’s get started.

Goal #1: Boost Brand Awareness

Do you want your content to help you increase brand awareness?

Then you need to create highly relevant content your audience enjoys reading and sharing.

But once you create it, how do you track performance?

KPIs you can use to track brand awareness include:

  • Article views
  • Social shares
  • Audience engagement
  • Follower or subscriber growth
  • Number of quality inbound links

Goal #2: Generate Quality Leads

Want to attract more qualified prospects to your business?

Create valuable content that delights or helps your ideal buyer solve a pain point. You should also include clear calls-to-action and publish on platforms they frequent.

But how do you track successful lead generation?

  • Click-through rates
  • Conversion rate
  • Time to conversion
  • Cost per click
  • Cost per lead

Goal #3: Increase Engagement

How does your target audience feel about your products, services, or brand?

You want to create content that makes your audience notice your products or services and get familiar with them. Creating content that your audience engages with can also help you know more about what they prefer or want.

But which KPIs can you use to track engagement?

  • Click-through rates
  • Comments
  • Social shares
  • Average time spent on site
  • Bounce rates
  • Return visits

But that’s not all you should track when measuring your content marketing performance.

For a more in-depth look at the content goals and KPIs you can use to track performance, the infographic below can help. Check it out!

Content-Marketing-KPIs-(1).jpg

Infographic via ShaneBarker.com

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more