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PWAs are the Next Big Thing for Mobile Experience

PWAs are the Next Big Thing for Mobile Experience

In the world of today, where almost half of the population is using mobile phones, a strong mobile presence is a must. In current times, users have moved from powerful, always-connected desktop machines to widely used...

Waqar Ahmed
Waqar Ahmed 30 April 2021
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Global: Covid-19 and Consumer Spending

Global: Covid-19 and Consumer Spending

YouGov’s Global Banking & Finance Report indicates that, when asked, consumers say they intend to limit non-essential spending in 2021.

Matt Palframan
Matt Palframan 30 April 2021
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How PIM is Your One-Stop Destination to Showcase Products on Marketplaces

How PIM is Your One-Stop Destination to Showcase Products on Marketplaces

This article establishes how product information management (PIM) helps brands showcase rich, authoritative data and create influence on marketplaces. PIM not only helps brands cut through the clutter, but directly...

Rakesh Kumar
Rakesh Kumar 29 April 2021
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Accelerate Your Brand's Growth with Digital Marketing

Accelerate Your Brand's Growth with Digital Marketing

Digital marketing accelerated in the first quarter of 2020 as the Covid-19 pandemic and subsequent lockdown restrictions disrupted industries and business activity.

Desiree Gullan
Desiree Gullan 29 April 2021
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Why Being Mobile Friendly Matters in Today's Market

Why Being Mobile Friendly Matters in Today's Market

Everyone is on their cell phone, which means your data is being consumed on a tiny screen that is in everyone's hands. So how do you make sure that your content is being effectively digested? Being mobile friendly...

Richa Sharma
Richa Sharma 29 April 2021
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6 Golden Rules of Eye-Catching Packaging Design

6 Golden Rules of Eye-Catching Packaging Design

A product’s packaging is as important as the item itself. Today’s crowded marketplace brings about a major challenge that begins even before a consumer gets to sample your wares – that of being noticed in the first...

Jeremy Lloyd
Jeremy Lloyd 28 April 2021
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A Trend That is Here to Stay - Shoppable Videos

A Trend That is Here to Stay - Shoppable Videos

Video marketing has long been quite effective at driving sales but there’s one thing that could make it even more effective – embedded links leading directly towards promoted products. If you enable the purchase...

Ian Pearson
Ian Pearson 28 April 2021
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unPredictions, Part 2: Retail Marketing Priorities for 2021

unPredictions, Part 2: Retail Marketing Priorities for 2021

Part 1 of our unPredictions series examined how to prioritise the customer; how to guide them through the rapidly evolving digital world of ecommerce, how to treat their data with respect and integrity, and how to...

Sara Richter
Sara Richter 28 April 2021
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Are You Ready to Scale and Grow Your Ecommerce Brand?

Are You Ready to Scale and Grow Your Ecommerce Brand?

To grow your ecommerce brand you must position and increase your online visibility successfully, and the key is to be able to scale the entire process. Here is exactly how you can scale and grow your ecommerce brand.

Rakefet Yacoby
Rakefet Yacoby 27 April 2021
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How to Increase the Productivity of Your Marketing Team

How to Increase the Productivity of Your Marketing Team

When it comes to running a successful business, productivity is all-important. Without sufficient productivity rates, you can't hope to make big profits, and the only way your company can truly grow and evolve is...

James Watson
James Watson 27 April 2021
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Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

With China’s domestic luxury expenditure soaring, luxury brands in the UK must recalibrate their strategies, taking action to “navigate the now”, plan for the recovery, and shape the future.

Kirstine Newton
Kirstine Newton 27 April 2021
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How to Craft Effective Facebook Ads That Convert

How to Craft Effective Facebook Ads That Convert

Before we understand how to create really effective Facebook ads, we need to comprehend that Facebook ads can be quite effective – let’s begin with some statistics and examples that accentuate this.

Priya Kumari
Priya Kumari 26 April 2021
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B2B Ecommerce: Trends & Challenges

B2B Ecommerce: Trends & Challenges

Business to business ecommerce is not new; in fact, it has been around for the past decade, and it keeps growing as the world continues to grow digitally. Additionally, with the global pandemic striking in early 2020,...

Bailey Hudson
Bailey Hudson 26 April 2021
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Design Your Growth Story by Leveraging Digital Marketing

Design Your Growth Story by Leveraging Digital Marketing

You can’t deny that digital is HUGE today. It is no longer a way only to communicate or stay connected, but it has also become an ideal way of doing business. Companies like Uber and Whatsapp are excellent examples of...

Naiya Sharma
Naiya Sharma 23 April 2021
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A Look at the Changing Media Landscape in APAC in 2021

A Look at the Changing Media Landscape in APAC in 2021

The evolving face of media consumption in Asia Pacific markets has presented advertisers and marketers with an interesting set of challenges. While digital media consumption is growing rapidly in urban centres...

Julian Newby
Julian Newby 23 April 2021
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A Look at the Changing Media Landscape in the US in 2021

A Look at the Changing Media Landscape in the US in 2021

In YouGov's recent panel discussion with agency and media industry leaders, YouGov explored how agencies, brands and media companies can navigate the changing media landscape in 2021.

Tamara Alesi
Tamara Alesi 23 April 2021
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A Look at the Changing Media Landscape in the UK and Europe in 2021

A Look at the Changing Media Landscape in the UK and Europe in 2021

The norms for media planning have changed rapidly thanks to Covid-19. Pandemic lifestyle shifts have seen many of us spending more time at home and less time taking trips outside. That’s led to some intriguing (and...

Julian Newby
Julian Newby 22 April 2021
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Nine Powerful Ways to Improve Your Marketing Team’s Efficiency in the Workplace

Nine Powerful Ways to Improve Your Marketing Team’s Efficiency in the Workplace

Team efficiency has become an umbrella term and causes a high impact on the growth and productivity of your business. Unproductive meetings, minimal to no idea of what other team members are doing, and an unsystematic...

Annie William
Annie William 22 April 2021
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Why Every Retail Brand Needs Great Product Packaging Design

Why Every Retail Brand Needs Great Product Packaging Design

Packaging. It’s probably not the first thing on your mind when you’re developing your sales strategy - but it certainly shouldn’t be your last. Indeed, the way you present your product should hold equal weight to that...

Jeremy Lloyd
Jeremy Lloyd 22 April 2021
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Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

The new levels of demand that ecommerce has reached in the era of Covid-19 are now forcing businesses of all kinds to consider developing a digital sales channel, when a few months ago, it was not even a blip on their...

Faizan m. Syed
Faizan m. Syed 21 April 2021
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What is Direct Mail Automation and How to Get Started?

What is Direct Mail Automation and How to Get Started?

Direct mail automation is highly efficient and generates amazing returns. Furthermore, it streamlines your business operations to improve your relationship with your clients and save your resources.

Kenny Tripura
Kenny Tripura 21 April 2021
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Global: How Will Covid-19 Affect the World’s Bank Branches?

Global: How Will Covid-19 Affect the World’s Bank Branches?

International data from YouGov Custom reveals that over half (56%) of consumers say they will avoid bank branches in future thanks to coronavirus.

Matt Palframan
Matt Palframan 21 April 2021
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4 Ways to Excel at Video Marketing Like a Pro!

4 Ways to Excel at Video Marketing Like a Pro!

Video marketing is using videos to promote and market your products or services to increase engagement on your digital and social channels, educate your customers and reach your target audience groups with new mediums.

Priya Kumari
Priya Kumari 20 April 2021
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12 Image Editing Tips for Stockroom Influencers

12 Image Editing Tips for Stockroom Influencers

Want to become Stockroom famous? Make your feed look eye-catching by following these essential image-editing tips for Stockroom influencers. Learn the editing secrets of popular bloggers.

Kate Reed
Kate Reed 20 April 2021
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10 Ways to Create an Effective On-Site Search Experience for your Ecommerce Store

10 Ways to Create an Effective On-Site Search Experience for your Ecommerce Store

Conventional physical stores are a classic example of the traditional salesperson modulating the search experience of walk-in customers. This not only saves a customer’s precious time but also encourages them to make...

Naiya Sharma
Naiya Sharma 19 April 2021
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