Article

Desiree Gullan
Desiree Gullan 29 April 2021

Accelerate Your Brand's Growth with Digital Marketing

Digital marketing accelerated in the first quarter of 2020 as the Covid-19 pandemic and subsequent lockdown restrictions disrupted industries and business activity.

This disruption pushed marketing professionals into uncharted territories in a short time, presenting new opportunities for organisations to rethink their traditional marketing strategies to meet consumer demands.

With lockdown restrictions, consumers started spending more time and money online. Some brands were prepared, while others had to adapt quickly to new digital strategies to meet their target audience's changing behaviours.

"Technology and innovation are essential to help businesses meet their customers' ever-changing demands, especially at the speed of change happening in today's environment," said Desirée Gullan, Co-founder and Executive Creative Director of G&G Digital.

"Marketing professionals can give their business the edge by increasing their digital focus and with that the ability to meet customers' demands instantaneously. Digital is measurable, so it also allows you to identify and optimise what's working and pivot quickly to change what’s not working. It also shows that a business is agile, adaptable and ready for any challenges," she added.

To stay ahead of the curve with digital marketing, here are some proven methods.

Use Data to Inform Strategy

Data, search, and analytical tools can help identify who your target audiences' are and help you understand their ever-shifting needs. These insights should inform strategy and drive creative teams and media strategists to execute meaningful campaigns that drive higher engagement and achieve ROI.

Digital-First Gives Brands a Competitive Edge

Target audiences have pivoted to be more online, and that's where your business needs to be. It's not enough to have excellent products or services; your businesses should implement digital marketing strategies that can quickly react and scale to customer expectations.

Meet Customers Where They're At

As consumers spend more time online, make sure your brand meets them in their preferred digital spaces and push these leads down the marketing and sales funnel.

By shifting marketing budgets from traditional to online, brands can raise awareness of their products and services and ensure sales conversions. And it becomes easier for marketers to engage with customers in real-time, assuring customers that their favourite brands are listening to their needs.

To maintain growth beyond the pandemic, continue to build on the strategies and platforms you embraced during your pivot to digital. This will contribute to your long-term growth and deliver outstanding customer experience.

By doing so, customers feel valued, knowing their brands respond to their immediate needs and interests and are there for the long haul. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Cats and Dogs Boost Your Business By 300%. Here’s How.

Cats and Dogs Boost Your Business By 300%. Here’s How.

It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? We have both dog lovers and cat lovers at Sortlist, so it...

Aline Strouvens
Aline Strouvens 27 August 2021
Read more