How to Increase the Productivity of Your Marketing Team
When it comes to running a successful business, productivity is all-important. Without sufficient productivity rates, you can't hope to make big profits, and the only way your company can truly grow and evolve is by making sure that you're getting the most of your employees. Otherwise, you may find that your business simply stagnates and struggles to keep up with the competition.
When it comes to running a successful marketing business, productivity is all-important. Without sufficient productivity rates, you can't hope to make big profits, and the only way your company can truly grow and evolve is by making sure that you're getting the most of your employees.
Otherwise, you may find that your business simply stagnates and struggles to keep up with the competition.
Unfortunately, as many business owners learn, boosting productivity rates among team members isn't always easy. There are many factors that can come into play when it comes to motivating your employees and encouraging them to engage with their work, and this guide will cover some top tips to help you out.
Get to Know Them, Match Tasks to Skills
Our first top tip for improving productivity among your employees is to actually get to know your workers, making sure that the positions and roles they're given match with their skill sets and ways of working. After all, a worker can't truly perform to the best of their abilities if they're given tasks and duties that don't really match with their unique skills.
Taking the time to get to know your employees can provide you with a lot of insight. You might find that someone in a simple admin role is much better-suited in a more creative position, for example, and you could discover hidden leaders or future managers among your teams.
Even among individual teams, you might find certain people who are a better fit for certain duties than others and giving everyone the right roles will help to get your business on the right track.
Create a Healthy Environment
Don't underestimate the importance of a working environment when it comes to employee motivation and productivity, as many studies have shown that people tend to work a lot harder and feel more comfortable, engaged, and motivated to get on with their work in a pleasant and positive environment, as opposed to dull, dour, or even unhealthy spaces.
You need to think about a lot of different factors here, like making sure space is nicely laid out and everyone gets enough natural light. Consider indoor air quality too, as this can have a huge effect on employee health and motivation.
Check that your HVAC system is fully operational, change filters as needed, and ensure that it isn't too hot or too cold. Also, check the indoor air quality, call professionals to make inspections, and carry out air duct cleaning if needed.
Offer Time-Based Rewards
One of the best ways to get employees working harder is to give them incentives and reasons to put in that extra effort, so why not set up a reward or incentive system to inspire your teams to become more productive? This is a common technique used in some of the most successful businesses in the world, and it can lead to very positive results for your brand.
Time-based rewards are especially popular, and this basically means giving your employees more free time or days off if they work harder. For example, you can challenge a team to try and complete a project by Thursday and say that they can have Friday off if they accomplish this task.
This can have a whole range of benefits, both for you and your teams. For you, it gets work done faster and improves employee morale, for the teams, it helps them feel valued and enjoy more time with their families.
Be Their Leader, Not the Boss
Another key aspect to take into consideration when trying to motivate your employees to become more productive and engaged with their work is your own management or leadership style.
Too many business owners take on the role of a boss, rather than a leader, preferring to micromanage everything, peer over employees' shoulders, and act as a stern, authoritative presence to intimidate workers, rather than encourage them.
The truth is that being a leader, rather than a boss, is actually one of the best ways to get the results you crave. Being a leader is about inspiring people, motivating them, encouraging them, and guiding them to greatness, while being a boss is more about bossing people and trying to scare them into doing what you want.
People tend to react a lot more warmly and are more willing to work hard for a leader than someone who bosses them around.
Getting your employees working hard and producing the best results for your business can seem like a challenge, but it's one that needs to be faced up to and defeated if you want your company to be as successful as it can be.
Keep these top tips in mind, adjusting your leadership style if needed and introducing new programs and policies in order to get the most out of each and every member of your team.