Bailey Hudson
Bailey Hudson 26 April 2021
Categories B2B, Ecommerce, Technology

B2B Ecommerce: Trends & Challenges

Business to business ecommerce is not new; in fact, it has been around for the past decade, and it keeps growing as the world continues to grow digitally. Additionally, with the global pandemic striking in early 2020, the growth rate of B2B ecommerce has increased significantly as manufacturers, distributors, brands, retailers, and consumers look for ways to interact in difficult times.

The growth of the ecommerce platform for b2b has led to some significant trends that bring very many advantages. This will make B2B ecommerce the most common way for businesses to interact and trade in the near future.

Trends in B2B Ecommerce

Introduction of new payment methods

B2B is a significant shift from how businesses used to operate, market, and conduct their sales, and with everything changing, so do the payment methods. More automatic methods to make payments have come up to simplify the whole process of trading. Mobile wallets are continually increasing to add to the existing payment methods, which is a significant boost in the ecommerce platform for B2B.

Changes in marketing strategies with most adapting consumer-like marketing

With consumer-like marketing, B2B businesses target customers directly but at the same time work with distributors, retailers, and wholesalers. This direct relationship enables B2B businesses to get the relevant customer data and refine their products and the approaches used in marketing with the help of the data.

More development of progressive web apps

More businesses have developed progressive web apps that one can access from various web browsers. These apps eliminate the need for users to download an actual app on the phone or computer. On the browser, buyers simply type the business website, and it appears on the home screen without the need to download. These PWAs function just like the apps and have access to cameras and other features that can be used to scan codes and documents required by a business.

Development and use of application programming interfaces

The APIs bring about an integration between B2B businesses and customers. They enable customers and retailers to get updates on inventory details and even information about the supply chain. These integration applications make it easy to share data and make orders across the many different channels available, like the progressive web apps and the native web browsers.


Delivering large orders

B2B businesses deal with large bulky orders that require the use of special transport services. This increases the expenses significantly and can affect delivery times. Additionally, these delays can create big problems and misunderstandings if the customers are not informed.

There are many complex payment methods

The many payment methods available make the work in the accounts department difficult and tiresome. With so many transactions taking place across the payment platforms, it will require a big team to follow up on all transactions. The other option is automating systems to manage all transactions.

Catering for different product lines and brands can be a hectic task

Since B2B deals with different businesses, one will find that all of them require the same product but in different proportions. This will require one to have subcategories of the product to fit all the business's needs. This makes the work even more problematic as it will require complex systems to deal with all the customers' needs.

There can be problems in keeping customer data safe

Dealing with other companies increases the amount of confidential information that a business will be dealing with. The company also becomes a target for cyber-attacks.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
McDonald's: the History and Evolution of a Famous Logo

McDonald's: the History and Evolution of a Famous Logo

McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network?

Anna Kuznetsova
Anna Kuznetsova 24 October 2019
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more