Kenny Tripura
Kenny Tripura 21 April 2021
Categories B2B, B2C, Innovation & Trends

What is Direct Mail Automation and How to Get Started?

Direct mail automation is highly efficient and generates amazing returns. Furthermore, it streamlines your business operations to improve your relationship with your clients and save your resources.

Direct mail automation is highly efficient and generates amazing returns. Furthermore, it streamlines your business operations to improve your relationship with your clients and save your resources.

If you’re wondering how to integrate automated direct mail into your marketing campaign, you have come to the right place!

Here’s a short guide to direct mail automation and how to fit it into your strategy for optimal results!

What is Direct Mail Automation?

Direct mail automation makes shipping physical mail as quick and efficient as sending an email.

With direct mail, you can distribute a wide array of mail without any manual actions. For example, you can mail out letters, packages, and gifts via an automatic sending platform without having to do them by hand.

With the right direct mail automation software and direct mail API (Application Programming Interface), you can remove the clutter in your mailing system and increase your ROI up to 30x in comparison to digital mail.

Thanks to this business tool, you can easily integrate the delivery process into your marketing campaign for better returns. Also, you get to build stronger relationships with leads and clients that should be visible in your long-term profit.

How Does Direct Mail Automation Work?

Automated direct mail functions thanks to a complex software program that does all the manual mailing tasks for you. For instance, it saves you time on routine office chores like designing and printing direct mail manually. Additionally, it provides you with a broad selection of editing and customization tools for your mailing system.

Direct mail automation software is data-driven and uses extensive cloud-based databases to accelerate the mailing process. Above all, it offers excellent scalability and helps your business adapt easily to an increasing number of leads and clients.

You can take direct mail automation a step further by combining your marketing platform with direct mail API (Application Programming Interface).

This software enables you to take full control of your mailing system. For example, it lets you input data in real-time and prepare event-based direct mail. Also, it reduces the risk of failing to send mail to your most important clients.

Lastly, by integrating API into your mailing system, you increase the safety of all your databases. Access to crucial information is only possible with a secure API key. As a result, no one can corrupt your mailing system or steal the precious personal information you have on your clients.

What Are the Benefits of Direct Mail Automation?

Direct mail automation updates your business operations to the latest technological standards. However, streamlining your activity is only the fastest benefit you notice from using it. In the long term, your mailing system should also become:


Several tasks, including designing, printing, and releasing direct mail campaigns become automatic. As a result, you do not have to waste time with repetitive actions.

Less Costly

With fewer manual tasks needed, you also need a smaller workforce. By eliminating unnecessary positions in your company, you get to save money in the long run.

More Accurate

Direct mail automation is easy to set up and works with extreme precision. Therefore, you no longer have to worry about sending the right mail to the wrong addresses and vice-versa.

More Flexible

With automated direct mail, you can customize the mail you send to your clients. This way, you can create marketing campaigns bespoke to your customers’ needs and preferences. As a result, you increase their long-term loyalty to your brand.

More Traceable

This system allows you to track the performance of your mailing campaigns. This way, you can quickly tweak your strategy and get the best possible results without waiting for an ongoing campaign to end.

How to Get Started with Direct Mail Automation?

More than 316 billion emails are sent and received every day. At this rate, it is difficult to believe that advertising through physical mail has not become obsolete. Still, people like to receive letters, packages, postcards, and memorabilia in their mailbox.

Only in the U.S., over 48% of people expect physical mail every day. Also, almost 58% of what they receive on their front step is marketing mail. However, here comes the interesting part. Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.

These figures are enough to include physical mail delivery in your marketing campaign. And, to make it more efficient, you should use direct mail automation. Here’s what you need to get started:

Build an Accurate List of Contacts

Make sure that all the recipients in your list have the right address, name, and other important identification details. Your mailing campaign cannot be successful if you send your letters to the wrong addresses.

Invest in an Efficient Direct Mail Automation Software

When you use professional software for automated direct mail, you increase the chances of fantastic returns. The best system can handle the gathering, tracking, coordinating, and distribution of your materials. Also, it can save you time, money, and energy that you can invest in other areas of your business.

Secure Your Databases

By using direct mail API software, you add an extra layer of protection to your mailing system. This proficient solution helps you secure your contact lists, databases, and other important information. Also, you get to customize postcards, letters, and brochures to fit the needs and preferences of your clients.

Design Your Direct Mail

Studies show that oversized envelopes have the highest response rate (5%). You can use this data to create the most attractive marketing mail with a high chance of opening. Furthermore, avoiding cheap ink and paper should help you create high-quality advertising materials. This way, your customers are more likely to use them as references for their purchases.

Change as You Go

Every mail marketing campaign is different. Very often, you will realize that you need to change your strategy while your campaign is still rolling. Fortunately, with direct mail automation, you can tweak your marketing approach in real-time without losing your progress.


Direct mail automation is one of the best tools you can use to improve your business. And, the best part of it is that you only need to get started on it once. With every direct mail campaign, you should find automation easier to implement and significantly more profitable.

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