Articles - Page149

Filters
Filter by Topic
Social Media is Marketing Not Sales

Social Media is Marketing Not Sales

99% of small business owners still have no clue as to the true purpose or intent of social media marketing. In this article I will give a short breakdown or understanding between the difference of sales and marketing...

Angelo Zammit
Angelo Zammit 3 April 2018
Read more
Mobile Marketing Statistics That Will Blow Your Mind In 2018 [Infographic]

Mobile Marketing Statistics That Will Blow Your Mind In 2018 [Infographic]

This is an infographic showing how much we use our phones globally. Have a look at this before starting your mobile marketing strategy!

Romon Caldwell
Romon Caldwell 30 March 2018
Read more
Impulse Buying: What Makes The Customer Bite The Bait?

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

Angelo Zammit
Angelo Zammit 30 March 2018
Read more
The Power of Partnerships – combining commercial know-how with academic insight

The Power of Partnerships – combining commercial know-how with academic insight

The marketing landscape is crowded. Agencies are constantly vying to get ahead, looking for new ways to stand out. Blending academic insight from a partner institution with agency-led commercial wisdom can deliver...

Andrew Watts
Andrew Watts 29 March 2018
Read more
Making the Most out of Business Networking Events in 2018

Making the Most out of Business Networking Events in 2018

Over the last twelve months or so I have attended many business networking events. Although a little apprehensive in a room filled with strangers, learning to master business networking has unlocked a wealth of...

Neil Capstick
Neil Capstick 29 March 2018
Read more
Why digital marketers must embrace out of home (OOH) in GDPR world

Why digital marketers must embrace out of home (OOH) in GDPR world

Fast evolving OOH is becoming increasingly important and offering new opportunities to digital marketers in the GDPR age. Now is the time for you to look at OOH if you are serious about driving market share.

Craig Mytton
Craig Mytton 29 March 2018
Read more
The Counter-intuitive Benefits of Authenticity

The Counter-intuitive Benefits of Authenticity

Being vulnerable doesn't automatically translate into weakness - when used in the right way, it can bring brands closer to their customers.

Digital Doughnut Contributor
Digital Doughnut Contributor 29 March 2018
Read more
Introducing Chatbase, Google’s Chatbot Analytics Platform!

Introducing Chatbase, Google’s Chatbot Analytics Platform!

If you were paying attention at Google I/O earlier this year, you undoubtedly remember Chatbase, Google’s very own and brand new chatbot analytics platform. Finally, an analytics platform made just for chatbots, am I...

Matthew Smart
Matthew Smart 29 March 2018
Read more
The future of cybersecurity is in the cloud

The future of cybersecurity is in the cloud

For decades we have feared the cloud. During my time working counterintelligence for the FBI, we feared the Internet so much that agency computers functioned solely on an isolated intranet connected via hard cables.

Eric O'Neill
Eric O'Neill 29 March 2018
Read more
11 Content curation tools for sharing quality content

11 Content curation tools for sharing quality content

Content curation is a tedious issue and in today's quick life, who has that much time to save? It is a repetitive employment for some individuals, however not when you have a few instruments prepared to be...

sunny Chawla
sunny Chawla 28 March 2018
Read more
Why are you here?

Why are you here?

Deliberately injecting the nutrients that stimulate us to become more satisfied with our work life have the potential of creating the right conditions for a sense of purpose to arise.

Digital Doughnut Contributor
Digital Doughnut Contributor 28 March 2018
Read more
Integrating User-generated Content in Digital Marketing

Integrating User-generated Content in Digital Marketing

In recent years, a growing number of brands have learned to adopt user-generated content or UGC in their digital marketing strategy. How can today’s businesses make the most out of this new breed of marketing...

Steve Boccone
Steve Boccone 28 March 2018
Read more
The future of mobile applications

The future of mobile applications

Do you really need a mobile app or is the dawn of Progressive Web Apps (PWA) a better alternative? The views on mobile apps seem to vary hugely. With the newer ‘PWA’ kid on the block, is there an alternative option...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 28 March 2018
Read more
The Future of IoT and Machine to Machine Payments

The Future of IoT and Machine to Machine Payments

Our technology is communicating with each other, or Machines are exchanging data with other Machines without the help of people. IoT improves this Machine to Machine interaction significantly, changing the experiences...

Ronald van Loon
Ronald van Loon 28 March 2018
Read more
7 Tips For Improving The Marketing Effect Of Your Photos and Videos

7 Tips For Improving The Marketing Effect Of Your Photos and Videos

Those who promote products and services through social platforms, like Instagram and Youtube, understand that the more engaging a photo or video is, the more likely it will convert viewers into buyers. Here are a few...

Tim Salivan
Tim Salivan 28 March 2018
Read more
4 Marketing Ideas for bank holiday Travel and Tour Businesses promotions

4 Marketing Ideas for bank holiday Travel and Tour Businesses promotions

The bank holiday presents travel peak opportunities, so marketing campaigns must include several things to maximise this occasion. There are many ways you can leverage bank holidays into your marketing, lets find out...

Alexandra Radugina
Alexandra Radugina 27 March 2018
Read more
Blockchain Potential to Transform Artificial Intelligence

Blockchain Potential to Transform Artificial Intelligence

The research on improving Artificial Intelligence (A.I.) has been ongoing for decades. However, it wasn’t until recently that developers were finally able to create smart systems that closely resemble the A.I...

Ronald van Loon
Ronald van Loon 27 March 2018
Read more
How To Talk to Machines

How To Talk to Machines

Robin Kermode looks at whether Voice Recognition will change the way we communicate?

Robin Kermode
Robin Kermode 27 March 2018
Read more
The impact of GDPR on Guest Feedback Surveys

The impact of GDPR on Guest Feedback Surveys

Are you ready for GDPR? Failure to be in compliance with the new act can result to fines of up to 4% of annual global turnover, or EUR 20 million, depending on whichever is the greatest. GDPR is set to affect most...

Victoria Ward
Victoria Ward 27 March 2018
Read more
Data born, creative bred

Data born, creative bred

In a world fuelled by creative marketing solutions, where does the creative spark get born, and who are its parents? Insight and data are, argues Ian Taylor, Head of Ticketing and Data Management at bigdog

Ian Taylor
Ian Taylor 27 March 2018
Read more
Three Pressing Cyber Threats for IoT in 2018

Three Pressing Cyber Threats for IoT in 2018

Every year we see new pressing cyber threats, from new targets for hackers to new issues cropping up in the cybersecurity space. 2018 will be no different. One area that has recently got a lot of attention is IoT...

Kristofer Mansson
Kristofer Mansson 27 March 2018
Read more
The Awards with a Difference - BIMA Advance

The Awards with a Difference - BIMA Advance

Most awards celebrate what you do. But four of the BIMA Advance Awards are very different – because they’re about celebrating not only what you do, but who you are.

Rachel Johnson
Rachel Johnson 26 March 2018
Read more
Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

...This gained momentum is not going to slow down anytime soon! We are no longer merely sharing the road with self-driving cars or having a robotic vacuum clean our floors. Augmented technology has quickly changed our...

Kristen Curths
Kristen Curths 26 March 2018
Read more
The Handy List of Major Google Search Algorithm Updates of 2017

The Handy List of Major Google Search Algorithm Updates of 2017

Google’s search algorithm updates keep webmasters and SEO professionals on tenterhooks. More so, because it makes the changes surreptitiously, often giving little time to take any action. This write-up will help you...

Arvind Patil
Arvind Patil 26 March 2018
Read more
In-House vs Agency Marketing: Which One is Best for You?

In-House vs Agency Marketing: Which One is Best for You?

During a certain period in a business’s life, the inevitable question will pop-up: in-house or agency marketing? First of all, there is no right or wrong. The answer depends on a variety of factors directly related to...

Courtney Baird-Lew
Courtney Baird-Lew 26 March 2018
Read more
ArticlesRSS 2.0