Article

Angelo Zammit
Angelo Zammit 30 March 2018

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

You ever find yourself looking online and boom, that’s when it happens! You see a product ad and make an instant purchase, yes me too. It even happens when I’m walking through a mall and see those little kiosk stands that have those annoying employees or business owners attacking you mid stride trying to sell you on the most pointless items in the world, usually a hair straightener or crystal structure of some shape with you and your loved ones faces engraved in it. Most times we just give a wave and keep it moving as if we didn’t notice their aggressive selling tactics. Still, what about when you actually stop to make a purchase? What is it that makes us impulsively buy?

Impulse Buying Facts:

Like nearly 60% of my like minded shoppers, I too have caved in to the temptation of the spontaneous purchase. A well tested and tried and proving marketing tactic, impulse buying is a strategy retailors have counted on for decades. All your biggest brands have strategically placed the very affordable candies, drinks and chips right around the checkout lane since the 1950s. Funny isn’t it? Those well-placed point-of-purchase displays are most likely when you are to remember you need a new pair of glasses.

East-Coast-Loyalty-Impulse-Buying

People who shop for the fun of it are more likely to buy on impulse. Yes, some people just buy for pleasure, the simple fact that they can so they will kind of an attitude. That is another form of impulse shopping that happens more often than not. I mean, take a good look around your house right now, how much stuff is just laying around that you actually don’t even need or that is thrown in your kitchen draw never to be seen again?

I could go on forever with a strong list of facts as to what makes a customer purchase impulsively, but I just wanted to name a few without boring you or losing your attention. I can imagine by now you can see that marketing has a lot to do with it as well as the human instants and human behavior.

QUOTE: AIMEE PICCHI

“Millennials were the most likely to buy on impulse for themselves, while 30-to-49-year-olds were the most likely to make an unplanned purchase for a child. Senior citizens were most likely to make an impulse purchase for their spouse or partner, the study found.”

Why Consumers purchase On Impulse:

According to statistics, 88 percent of the total impulse purchases are created primarily because the items are on sale. That’s just stating the obvious. Another well-known fact is that sports equipment along with jewelry items are purchased more on impulse as compared to footwear and body care products. You can also assume that impulse shopping will decrease if you have already planned a shopping spree. In this case, impulse shopping now drops 13%. You may also perceive that those shoppers who pay a visit to their local corner store by car rather than foot are more likely to make an unpremeditated purchase. This even clasps 44 percent of the possibility.

east-coast-loyalty-impulse-buying

What’s The Bottom Line?

I guess in the end we have all been a victim at one point or another to impulse buying. And that’s ok, whether we were in dire need of what we purchased or if it were simply because we felt we needed an extra pair of socks on the way through the checkout line.

I myself just always wondered what it was that made me act as if it couldn’t wait and it had to be now; I just have to have whatever it is at that very moment. I mean, when it comes to other important things I actually do need for basic survival like food perhaps or clothing, I will always be sure to plan accordingly putting my bills ahead of my needs. Yet, I still struggle like the rest of the population with that little trigger in the back of my mind that says, BUY NOW!!!!!

Contributors: Angelo Zammit & Ami Pancholi  

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Personalize Your Marketing Using 15 AI-Powered Prompts

Personalize Your Marketing Using 15 AI-Powered Prompts

Personalization has undoubtedly become one of the key elements that marketers shouldn’t ignore or underestimate any longer. With consumers increasingly expecting tailored experiences, the ability to customize...

Georges Fallah
Georges Fallah 30 May 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Craft the Winning Experience: A Deep Dive into Customer Experience (CX)

Craft the Winning Experience: A Deep Dive into Customer Experience (CX)

Understanding Customer Experience (CX) is crucial for business success. This blog explores CX, trending questions, and the Future of CX. Learn how to craft exceptional experiences that keep customers coming back for...

Sukhdev Singh
Sukhdev Singh 5 June 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more