Article

Neil Capstick
Neil Capstick 29 March 2018

Making the Most out of Business Networking Events in 2018

Over the last twelve months or so I have attended many business networking events. Although a little apprehensive in a room filled with strangers, learning to master business networking has unlocked a wealth of advantages in terms of business success. 

In my experience, the more people you meet at business networking events, the greater the odds of finding the best customers, products, services and client leads. Networking in business is now both an art and a science whether it’s one-to-one conversations or selling your business to complete strangers. 

If like me you are planning or starting to go to more networking events, here are a few tips to help you out:-

  1. Show up early – make a good first impression before people start producing their business cards.
  2. Take your business cards – be professional and always have your business cards at hand.
  3. Log your contacts – schedule 30 minutes within 24 hours of a networking event to add people to your address book.
  4. Follow up – to build a worthwhile networking relationship, follow up on introductions, leads and business connections.

Before attending your first business networking event, do a little research online. Find out more about the power of business networking and how to improve the performance and practicability of your own business.

making-business-connections.png

Advantages of business networking

Learning how to effectively network for business can significantly increase the number of new leads you generate. This is ideal for entrepreneurs, start-ups and a good way to get onto the fast track for your business dreams. By attending networking events, you stand a better chance of meeting someone who can help your business grow.

Building up a network of business professional associates isn’t hard to do. Probably every friend, manager or colleague you’ve had in your lifetime is already in your network. Searching and adding them on a social media platform such as LinkedIn means you will already have a substantial network behind you before attending an event.

To make the most out of network events in 2018, work out which type of connections you need to expand your business and learn more about tips for networking effectively, like:-

  • Don’t forget quality over quantity – maximise the leads you generate from a networking event by knowing which kind of connections you want to make and what you want to get out of them.
  • Ask meaningful questions – business networking events are a great opportunity to perfect your social skills. Ask meaningful questions whether during the event itself or small talk afterwards.
  • Always be helpful – remember business networking isn’t just about what you can get out of a contact. It’s also what you can offer too. After you shake hands with your ideal contact, ask how you can help them.
  • Make an effort to listen – there’s no point attending a business networking event if you don’t listen to what’s being said in the room. There’s so much to take in on these occasions that your mind may start to wander. Keep focused and you’ll find that your business will benefit in the long run. 

Making the most out of business networking in 2018 could be the key to a successful year so go for it.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
Digital Marketing Trends for 2023: What’s New?

Digital Marketing Trends for 2023: What’s New?

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

Georges Fallah
Georges Fallah 19 January 2023
Read more