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7 Ways to Make Your Newsletters SEO-FriendlyAccording to MailManager, 91% of the users check their mail on a daily basis and 74% of them feel positive about receiving promotional content. Does this mean that such campaigns are used solely for lead generation...

                Inna Yatsyna
                26 October 2018
            
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Are You Operating Legally? 5 of the Most Common Compliance MistakesIt’s always best to prevent a problem before it becomes a problem, yet many businesses do just the opposite. Waiting until your company faces a regulatory audit before actually taking the time to analyze and improve...

                GJ Wilkinson
                25 October 2018
            
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Everyone is not your customerTarget market. It’s a term that you’ll hear in your ‘Introduction to Business’ class and it gets bandied around endlessly in marketing circles. But what does it actually mean? How do you identify it? And then what do...

                Mark Walker
                25 October 2018
            
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5 ways to find the value in valuesEthics. We don’t see a lot of it in politics and even among celebrities nowadays. Despite this, when it comes to brands, ethics are on the rise. This means social and environmental principles. And is shown by...

                Max Kailis
                25 October 2018
            
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What your customers (rightly) take for grantedYour customers can become your brand’s advocates. Simply provide them with an outstanding customer experience. Find out what you can (and should) do to get going.

                Janusz Wojciechowski
                25 October 2018
            
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How to choose a Digital Asset ManagerAs the need to create, ingest, edit, manage and distribute assets continue to expand, you will soon find problems in managing and organizing the pure amount of different sets of data in your command. This is where you...

                Alvaro Verdoy
                24 October 2018
            
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Black Friday: May the Best Mobile Campaign Win!	Although it is not an official holiday, Black Friday deserves a celebration and it can be considered as a national holiday for consumers – and of course for brands. In recent years, we can see that the...

                Asena Atilla Saunders
                24 October 2018
            
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Does The Reach Of Social Media Transcend Business Value Beyond Marketing?There is no denying the fact that social media has not only touched people’s lives but also fundamentally changed the way information is being created, shared, and consumed. The level of interaction and communication...

                Chris Myers
                24 October 2018
            
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Online Data Security Catapults Organizations into Uncharted TerritoryFor businesses and even home computers, data security is paramount. Imagine losing data to hackers or malware infection! Such greater consequences if it should occur.

                Jaymin Vyas
                24 October 2018
            
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E-commerce Seasonality Tips Yule LoveThings you need to know about how to ride the seasonality wave in ecommerce. Build your ecommerce calendar in a smart and effective way.

                Janusz Wojciechowski
                24 October 2018
            
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3 Tips to Enhance Your Content Marketing in 2019The process of content marketing is simple enough to grasp. Produce engaging and useful content for people to read, watch, love and, in the end, purchase what you are selling. But there are a few core elements that...

                Sharon Dargaville
                23 October 2018
            
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7 Creative Content Ideas You’ll Want to Steal for Your E-commerce WebsiteIf your business goals include enticing new customers and making more money, then publishing quality content is essential.

                Richa Sharma
                23 October 2018
            
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[LinkedIn Groups] Let's have a gathering of the mindsI’ve been using Linkedin for some time now. While there are many facets of the site that I like, the real gem for me is LinkedIn Groups, without question. Why do I say this? Think about it for a moment. 

                Rick Barron
                23 October 2018
            
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Video Marketing: What Every Marketer Must KnowVideo is taking over the world. From streaming favorite sitcoms on Netflix to tuning into LIVE videos that come on YouTube, Facebook, Twitter, and much more, the video has become the backbone of online activity. For...

                mark Richard
                23 October 2018
            
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Email Verification & Validation - What's the Difference? Getting any two email verification companies to agree on anything can be harder than wrestling a Grizzly Bear. Especially when it comes down to terminology. One company's verification is another's validation...

                Jenna Devinney
                22 October 2018
            
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Launching a brand: Our top tips"Brand is more than what you see. It’s what you hear, read and sense too..."

                David Doyle
                22 October 2018
            
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Embrace the permanence of change to get real value from your technology investmentAs brand purveyors, today’s marketers are facing exponential change. Two key catalysts stand out of the crowd as front-runners of this wave; technology and consumer expectation. Josie Klafkowska of Cognifide looks at...

                Josie Klafkowska
                22 October 2018
            
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How to Fail to Succeed: B2B Facebook Ads & MisconceptionsLearn exactly why your B2B Facebook ads are failing and why it's important to fail before you succeed on the platform. 

                Jonathan Saeidian
                22 October 2018
            
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How companies can reap the rewards of predictive analytics For most companies the idea of predictive analytics fuelled by artificial intelligence to deliver better website performance and an improved customer experience has been more of a pipedream than a day-to-day business...

                Linus Gregoriadis
                22 October 2018
            
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4 Reasons Why Visitors Don’t Add Products to Cart on Your Product PageShopping cart abandonment is all to present in the modern eCommerce world, but incentivizing people to put the products in their carts in the first place, that is truly a cumbersome challenge. Implement these...

                Raul Harman
                22 October 2018
            
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Infographic: How to Boost Your Business with Meme MarketingThe world we live in changes rapidly, as new viral trends rise in popularity, while others fade into obscurity. In the last ten years, memes have become one of the best sources of online entertainment that attracts...

                Chloe YANG
                19 October 2018
            
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5 Useful Content Marketing Tips for Start-upsMost start-ups only focus on optimum customer support.  What is crucial before launching a business is a sound content marketing strategy, which takes into account factors like quality and the time of release for the...

                Alex Brian
                19 October 2018
            
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Chatbots Still at the Top Spot of Industry's Most Important Digital TrendsIn a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. 

                Oliver Bailey
                19 October 2018
            
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Artificial intelligence uses in our world right nowThere’s a lot around AI in the news lately. Debates rage on about the infinite possibilities and potential repercussions of artificial intelligence. While many are still trying to figure out what it means or what to...

                Radzi Schmaus
                19 October 2018
            
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Sir Martin Sorrell and Sir John Hegarty headline Connect: London 2018.WPP founder Sir Martin Sorrell and Bartle Bogle Hegarty founder Sir John Hegarty will appear in keynote sessions at Creativepool’s second annual trade event in London next month.

                Digital Doughnut
                18 October 2018
            
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