Article

Alvaro Verdoy
Alvaro Verdoy 24 October 2018

How to choose a Digital Asset Manager

As the need to create, ingest, edit, manage and distribute assets continue to expand, you will soon find problems in managing and organizing the pure amount of different sets of data in your command. This is where you will need an effective solution to handle all these assets. DAM allows media assets to become more organised, easier to create and edit, and helps marketing management teams find the right things in the right places.

DAM is normally referred to as Digital Asset Management, which is a software responsible for organizing creativeities and other visual resources of a business. In this age of digitalized technology and communication, enterprises can acquire a lot of media assets but which one is better for the differen kind of companies?

With the advent of time and as the businesses keep expanding, the amount of assets will start rising and rising and choose one gets harder.

As the need to create, ingest, edit, manage and distribute assets continue to expand, you will soon find problems in managing and organizing the pure amount of different sets of data in your command. This is where you will need an effective solution to handle all these assets. DAM allows media assets to become more organised, easier to create and edit, and helps marketing management teams find the right things in the right places.

Which kind of companies need DAM?

Now, the big question is do I need a DAM? We are gonna answer this question by telling what types of company need a Digital Asset management system. Really, all kinds of companies have potential requirements for such service.

But specially if you are keen to start a venture with an online based business and your business heavily depends on online transactions or even you spend money as well as time in business management, DAM is definitely important for you.

Also can be a game changer for startups or small scale businesses, because a DAM provides better management of visual data, so companies will have better use of the resources as well.

By the other hand, if your company has a considerable volume of digital materials and wants to centralize them and provide a consistent imagery across all its channels and geographic networks, you may very well appreciate these kinds of systems.

But, which kind of asset management system is better for your business?

Digital Asset Management Tools: which one to choose

Protecting a company’s creative assets is one of the the most important security aspects for its marketing department. With this goal, several digital asset management tools or softwares are in the market right now. Take a look of this list of tools and get an idea of which one suits on you.

  1. Libris

Libris is more than 2 years old data management tool. This has been considered as the most easy to use and simple to access digital asset management software. Implementation of this tool to an enterprise is quick and easy and that makes the tool quite popular among small scale businesses. It has no maintenance cost either. It handles all types of media assets including audio, video and graphics.

  1. Bynder

Many businesses may lose crucial amount of time trying to find assets at a time when they are required. With Bynder, such worries can be overcome. It gives centralized access to all media assets. It can save upto 70% of marketing time for your business managing, searching for and distributing media. Flexible pricing of the software is a major highlight.

  1. Cumulus

Cumulus is another robust tool. This software actually aims at collaborating various teams or departments of a business. Specifically, it integrates the teams with access to digital assets through one system. It also gives access to third parties, like suppliers and distributors. As a result, a holistic digital asset management approach takes place with this tool.

  1. Webdam

In another spot we have Webdam, which is one of the leading Marketing asset management systems . This software is scalable. From small to large enterprises, and even non-profitable organizations can also use this software for the purpose of creating and managing assets. It is user-friendly, simple to use and helps managing resources like logos, digital posters, advertisement materials, website banner, social media profile pictures and other visual assets of a company.

  1. Brandfolder

Brandfolder is a tool which actually aims in segregating the media assets in a systematic order. As a result, resources as well as data assets can be viewed according to the segmentation. The ultimate aim of using Brandfolder is to guarantee good organization of resources.

  1. Sales Layer

A DAM is, without a doubt, a powerful tool to make easier the organization of any media resources in your company, but it will be insufficient for the management and updating of the product content. Under this premise, tools that go beyond a DAM have come onto the market, such as Sales Layer, which offers a PIM with DAM functions. If you need to work with product data (SKU, descriptions, labels ...) and product materials, this software is your best ally. With Sales Layer you will obtain the maximum quality in the information of your product, at the same time you will be able to organize and edit all your visual materials and multimedia resources.

How to getthe most suitable DAM

In order to choose the most appropriate data asset management application or tool, business owners or managers can use the following tips or tricks.

  • Some robust digital asset management tools offer onsite cloud based systems. Having a cloud based system will help in ensuring better data management. In addition, cloud storage offers higher physical as well as virtual safety to data.
  • Security and controlled access should be the most highlighted part of your digital asset management system.
  • A perfect digital asset management system or application should bridge the connection between various business departments so that data can be collected from various sources.
  • Binary systems and metadata storage are the most important aspects of business data management process.
  • Use and relationship reports between different versions of a file is mandatory.
  • It must include the option to make workflows and integrate API connections.

When these things are taken into consideration, the chance of finding or selecting a robust as well as an agile DAM software becomes higher.

At last, you must remember that a Digital Asset Management handles visual and creative corporate and marketing content, but does not manage product information.

Apart from all these things, a business has to understand its unique needs for a digital asset management system. Choosing a tool or system that perfectly fits business needs will be the best thing.

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