Article

Chloe YANG
Chloe YANG 19 October 2018

Infographic: How to Boost Your Business with Meme Marketing

The world we live in changes rapidly, as new viral trends rise in popularity, while others fade into obscurity. In the last ten years, memes have become one of the best sources of online entertainment that attracts millions of people day after day. That is the reason why it is no longer possible to ignore their marketing potential.

The world we live in changes rapidly, as new viral trends rise in popularity, while others fade into obscurity. In the last ten years, memes have become one of the best sources of online entertainment that attracts millions of people day after day. That is the reason why it is no longer possible to ignore their marketing potential. Meme marketing is more than just a trend because all the research and statistics indicate that it is here to stay. The Filmora's team created an informative infographic that suggests memes improve the reach of online advertising campaigns, and that they can help companies create a stronger bond with their target audience. So, let's dive deeper into the world of meme marketing to explore its benefits.

win-meme-marketing-infographic-(1).png

Humor and Advertising on the Internet

We all like a good laugh because it enables us to forget our daily troubles for a little while. On the other hand, almost none of us would describe being bombarded by unimaginative marketing messages as a particularly pleasant experience. Humor is by no means a new marketing strategy since some of the most iconic commercials ever created contain a healthy dose of comedy. The meme format, however, is a relatively new advertising tool that offers a seemingly endless number of ways to promote the company's services and products.

As Filmora's infographic shows our minds retain only 10% of text-based messages, but if the same text is combined with images the retention rates rise up to 65%. In addition, the comical nature of memes makes the marketing message even more memorable, as an average internet user is more likely to remember a humorous ad.

Where Do Memes Come From?

Even though the origin of the meme phenomenon remains unknown, it is relatively easy to track down its evolution. The world renown biologist Richard Dawkins derived the term from the Latin word mimesis, which means imitation, and he first used it in his book 'The Selfish Gene' to denote a unit of cultural information or a widely spread concept. In the early 2000's the 4chan website became the first meme-oriented platform, and a couple of years later the position of memes in the online world was solidified by the advent of Reddit. To a certain degree, memes can still be understood as a global concept used on all continents to provide ironic and amusing commentary on contemporary issues.

Short videos, GIFs or photos are most commonly used to generate memes and while images can be used as templates, meme creators are expected to customize the captions and make a unique pun or a joke that intensifies the comical effect of the image.

Using Memes in Online Marketing Campaigns

There are a lot of websites that provide easy ways to make your own memes, which makes them particularly useful for online marketers who promote the services of their companies through social media channels. Platforms such as Facebook, Instagram or Twitter offer a fruitful ground for meme marketing as they have millions of daily users who are familiar with the meme culture.

As the Filmora's infographic reveals the young people spend over 200 minutes online every day, and memes are probably one of the most effective ways to reach them. Unique and trendy memes have a bigger chance of going viral, and marketers must make sure that the memes they share on their social media channels offer a different and above anything else funny perspective on the topic, they're commenting on.

Do you use memes to advertise your brand? Do you think that humor is an important marketing tool? Which meme generator do you use? Leave a comment below and let us know or hit the share button to help your friends create better meme marketing strategies.

 

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