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How your Brand can Navigate in a World of Mistrust, Misinformation and Multiple Mindsets

How your Brand can Navigate in a World of Mistrust, Misinformation and Multiple Mindsets

We live in contradictory and conflicted times, with ongoing debates around diversity, inclusion, gender equality, identity and hot-potato culture. What’s more, consumers no longer trust brands without serious...

Samantha Fletcher
Samantha Fletcher 8 April 2019
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5 Powerful Facebook Ad Targeting Strategies

5 Powerful Facebook Ad Targeting Strategies

By following these 5 powerful Facebook ad targeting strategies, you’ll get your message through in no time.

Benjamin Arie
Benjamin Arie 5 April 2019
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Why Points of Interest are the Crown Jewels of Accurate Location Data

Why Points of Interest are the Crown Jewels of Accurate Location Data

Mobile offers a unique asset in the form of location targeting and profiling. But with so many companies claiming to offer location data capability, how can marketers be sure that it is genuinely and reliably...

Charlie Smith
Charlie Smith 4 April 2019
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7 Reasons Why Content Marketing Is Important! Number 7 Is a Must Read!

7 Reasons Why Content Marketing Is Important! Number 7 Is a Must Read!

2018 was really the year of great content marketing strategies. The fact that 58% of marketers of the world were spending more money on the creation of content in the year 2018 according to a study by Content...

Sumit Gharal
Sumit Gharal 4 April 2019
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Uncovering the Dark Side of Influencer Marketing

Uncovering the Dark Side of Influencer Marketing

With significant quantities of money now flying around, a small group of people have resorted to fraudulent activity in the hope of attaining a lucrative deal. This article will help to explain how you, as a marketer,...

Ed Brew
Ed Brew 3 April 2019
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The Biggest Social Media Advertising Mistakes in 2019

The Biggest Social Media Advertising Mistakes in 2019

Social Media Advertising can be a powerful marketing tool for driving engagement, web traffic, and conversions. But are these mistakes keeping your campaigns from performing their best?

Kaitlyn Delaney
Kaitlyn Delaney 2 April 2019
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Instagram: The 10 Best Tools for 2019

Instagram: The 10 Best Tools for 2019

Instagram is not just a platform for interaction between users, but also a "gold mine" for marketers and influencers. And if you want to make the most of the potential of social media, here is a list of the...

Wanda Mooree
Wanda Mooree 1 April 2019
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How to Choose a Good eCommerce Marketing Company in 2019

How to Choose a Good eCommerce Marketing Company in 2019

eCommerce is a fiercely competitive market and whatever you are selling online, the chances are that you’ll need a great marketing plan to avoid losing out to your competition. For this reason, many businesses opt to...

David Bryan
David Bryan 29 March 2019
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Pump Up the Volume

Pump Up the Volume

The increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcasting can benefit your business.

Rick Barron
Rick Barron 27 March 2019
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How to Grow Your Bottom Line with Facebook Messenger Marketing

How to Grow Your Bottom Line with Facebook Messenger Marketing

The importance of Facebook Messenger marketing for businesses.

Ashfaq Ahmad
Ashfaq Ahmad 27 March 2019
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Does Your Tone of Voice Have to Differ Across Marketing Channels You Use?

Does Your Tone of Voice Have to Differ Across Marketing Channels You Use?

Every time your brand places an ad, updates a website copy, presents at a public event, or posts a social media post, there is one key element you are showcasing. And no, it’s not only your brand name. It’s your tone...

Mary Sun
Mary Sun 21 March 2019
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Get yourself noticed with a BIMA Award

Get yourself noticed with a BIMA Award

BIMA Awards open for entry. Sometimes it can be a challenge to get your voice heard or your face seen in the crowd. Whether a new start or established business, sometimes you need a little something to help you stand...

Rachel Johnson
Rachel Johnson 21 March 2019
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7 Tips for Writing Brand Content for Social Media

7 Tips for Writing Brand Content for Social Media

We are looking forward to Gen Z becoming a strong consumer power soon. With their entrepreneurial diligence, teens are gaining financial stability. Companies are already shifting services in order to meet the...

Melissa Cartew
Melissa Cartew 20 March 2019
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3 Ways AI Will Reshape Content Marketing in 2019

3 Ways AI Will Reshape Content Marketing in 2019

Artificial intelligence is everywhere in 2019. From smart home assistants such as Amazon’s Alexa to predictive driving technologies in the latest Tesla, AI has infiltrated everything from our homes to our cars and...

Tom Salvat
Tom Salvat 15 March 2019
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The First Steps to Creating a True Cross-Channel Advertising Strategy

The First Steps to Creating a True Cross-Channel Advertising Strategy

Wesley MacLaggan SVP Marketing at Marin Software gives his views on how to create a truely cross channel advertising strategy. As we know Google, Facebook, and more recently Amazon, have become the primary...

Sebastian Holland
Sebastian Holland 14 March 2019
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7 Tips To Optimize Your E-store Product Pages

7 Tips To Optimize Your E-store Product Pages

Learn how to optimize your product pages for a bigger revenue. In this article you’ll know what really matters when designing a product page

Mary Dorogokupets
Mary Dorogokupets 14 March 2019
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How to Make an Attractive Social Media Profile for Your Small Business

How to Make an Attractive Social Media Profile for Your Small Business

Social Media helps in promoting any business, be it small or large. For small business owners it may be tough to make their presence through social media, but not impossible. Starting with a great social media profile...

elsie doss
elsie doss 13 March 2019
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How can Search Engine Marketers (SEM) Benefit From a VPN

How can Search Engine Marketers (SEM) Benefit From a VPN

This article offers a few key benefits of integrating VPN technology into SEM work. It might make all the difference between stellar marketing campaigns and crushing disappointment.

Digital Doughnut Contributor
Digital Doughnut Contributor 11 March 2019
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Influencer Marketing: Why the regulators have got it wrong

Influencer Marketing: Why the regulators have got it wrong

With influencers becoming an increasingly prominent part of the industry, regulators have released the first guidelines specifically relating to the sector. However, they still haven't gotten it quite right yet...

Ed Brew
Ed Brew 8 March 2019
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How to Use Blog Posts on Twitter to Boost Traffic

How to Use Blog Posts on Twitter to Boost Traffic

The following article explains how quality written blog posts increases the flow of traffic on top social media platforms like "twitter" . Since twitter is considered one of the most active social mediums...

Dave Brown
Dave Brown 1 March 2019
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5 Social Media Marketing Tips for 2019

5 Social Media Marketing Tips for 2019

Social Media is a forever changing landscape, and without a comprehensive and agile strategy, not utilising each platform to gain maximum potential for your business may be doing you more harm than good. In 2019, it’s...

Sharon Dargaville
Sharon Dargaville 1 March 2019
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How to Build a Brand Identity on Social Media

How to Build a Brand Identity on Social Media

Being an entrepreneur is challenging. Competition is high and it's difficult to stand out, the pressure is on.

Tomy
Tomy 1 March 2019
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Top Social Media Tools for Growing Your Brand in 2019

Top Social Media Tools for Growing Your Brand in 2019

Manually posting and monitoring multiple social media accounts would be time and capital-intensive activity for any organization, therefore, social media tools come handy.

Neel Sinha
Neel Sinha 25 February 2019
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Five foolproof SEO strategies to supercharge your website

Five foolproof SEO strategies to supercharge your website

Content, age, and authority are the three pillars of trust that equate to Google’s elusive relevancy ranking. If you fail to provide these three, you’ll likely flounder in the sea of stringent competition and...

Lyla Phillip
Lyla Phillip 22 February 2019
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The Art of Storytelling

The Art of Storytelling

For social media marketers, in particular, podcasts can help keep your skills sharp and your brain churning, and arm you with strategies to stay one step ahead of the competition.

Rick Barron
Rick Barron 21 February 2019
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