Pump Up the Volume
The increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcasting can benefit your business.
The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming every day with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.
Podcasting has garnered immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.
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The increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcasting can benefit your business.
The Benefits of Podcasting
1-Podcasting is an option to Video
It’s widely known that video marketing is crucial for businesses. However, not everyone is comfortable to shoot videos.
Additionally, to do quality video productions you need state of the art equipment today. This is because there are numerous variables involved in videos which include lighting, sound, background and so on. Each of these can go wrong if they are not handled carefully. This is where podcasts become relevant.
2-Increased Traffic Generation
A huge opportunity to podcasting as a marketing ploy over traditional advertising mediums is the fact that the podcast can be disguised as a conversation and something other than a promotional copy. According to Social Media Examiner, a podcast creates a community, not just customers.
In this age of social media, word-of-mouth is key! People who listen to your podcasts may recommend the podcasts to others who may be interested in them, thus increasing your reach considerably.
3-Helps in Building Better Relationships with the Audience
Even though a podcast is a one-sided medium, it helps in building effective relationships with the listeners. It gives the feeling that the listeners know the person speaking on the podcast. People listen to podcasts because they have something in common with the speaker and the brand the speaker is representing.
Such a good relationship helps in building trust. This encourages listeners to be associated with the brand. This, in turn, leads to improved conversion. People are more likely to buy something from a friend than a stranger.
4-Easy to Create
Creating a podcast doesn’t require a lot of work, but you’ll want good equipment. You would need a good quality microphone and headphones for creating a podcast. The editing software for this purpose is free and is quite simple. For uploading the files on your website, a good WiFi connection is important.
Once you have created the podcast, you can start promoting it to increase its exposure and reach out to a larger audience. For this, you would need to make the podcasts available on a variety of distribution channels.
5-Podcasts are Highly Engaging
We are no strangers to information overload. With the internet being filled with an ample amount of written content, audio information that attempts to engage customers can be a welcoming break from the monotony. Audiences are inherently more engaged than they would be with video. And because prevailing podcast formats - panel discussion, two-host talk shows, and narrative storytelling, among others - imitate a one-on-one or small group conversation, listeners feel like the content has been made just for them.
In a survey conducted on 300,000 podcast listeners, it was found that 63 percent of the respondents had bought what the host had promoted. This indicates that podcasts can be used to engage the audience and influence their buying decisions positively.
6-Improves Public Speaking Skills
Regularly hosting podcasts could help you develop confidence while speaking in public. As a result, you would not face any problem while taking part in public speeches. You would start developing a natural, easygoing flow while speaking. In addition to that, you would also receive ample public speaking opportunities wherein you can promote your business.
Most businesses have already started augmenting podcasts into their marketing strategies. It is high time you start implementing them for the growth of your company.
Helpful Podcasts information
- 50 Podcasters Share 20+ Top Strategies for great ROI from a Podcast
- The Art of Measuring Podcast Success
- 13 Predictions for Podcasting in 2019