2016 - Digital Doughnut

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Penguin 4.0 Is Officially Rolling Out!News from the USA came on Friday 23rd September signifying that Google had just confirmed in the public domain that the Pengiun 4.0 was now part of their core link analysis algorithm.

                Phil Ringguth
                7 October 2016
            
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How Can Brands Improve The Odds Of NPD Launch Success?It’s tough out there for FMCG brands – and food products in particular are struggling. With fewer products being listed, fewer products are being launched – and three quarters of those that do make it onto the shelves...

                Stuart Sankey
                7 October 2016
            
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How to Optimize Your Ecommerce site for Search Engine?Just having an eCommerce site will never work for you. You need to have proper traffic and buyers to make a profit. To drive traffic, it is important that your site is ranked well and here comes the role of search...

                Ninja Tej
                6 October 2016
            
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Branding by the PeopleHow well is your brand performing? Explore your business and the method of analyzing the efficacy of your brand by asking the opinion of those who matter most, your potential customer. Getting feedback from customers...

                Ray Beharry
                6 October 2016
            
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How ‘Appy Are Mobile Users?Mobile apps are meant to facilitate complex consumer lives and if an app doesn’t deliver on this value, then consumers won’t be too ‘appy.

                Greta Paa-kerner
                6 October 2016
            
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Creating Engaging Content - Part FiveSyndicating is a vital part to creating content and is often overlooked. Many businesses think that putting content on their site and leaving it will somehow make an impact on site traffic.

                Phil Ringguth
                6 October 2016
            
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Killer Ways to Market Your Mobile AppHaving an app is essential these days, but marketing it can be quite challenging. 

                Oscar Waterworth
                5 October 2016
            
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Lifetime Value of your Content MarketingContent is King. But it often gets difficult to prove ROI on content marketing efforts. So, here's a simple explanation of how a constant investment in content every year can bring in compounding returns.

                Deepak Bisht
                5 October 2016
            
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Ecommerce Trends & Statistics - [Infographic]The following infographic is based on the leading eCommerce trends and statistics that dictate how an eCommerce business has the tendency to grow. In order to keep your business always ahead of the competition while...

                simon walker
                5 October 2016
            
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What Does It Take To Build Customer Loyalty In Today’s Retail World?Successful retailers who have elevated themselves to brand favorites among their customers know that they must go above and beyond to exceed customer expectations. 

                Larisa Bedgood
                5 October 2016
            
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Thinking Outside The InboxHere are five tips to keep in mind as you plan your upcoming email marketing campaigns.

                Charlotte Chipperfield
                5 October 2016
            
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More Consumer Communication Channels – Great News for Branded Businesses, Right?Branded businesses have more ways than ever to reach consumers – Facebook, Twitter, blogs, Instagram, Snapchat, YouTube, online media advertising – the list goes on. This has got to be fantastic for branded businesses...

                Andy Whitmore
                4 October 2016
            
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4 Principles to Transform Your Content Marketing into an Always-on Media BusinessThere are tons of experts out there who would tell you that your business - regardless of who your customer is, or what you sell - needs to become more like a media business in order to do effective marketing. They...

                Jasmeet Sawhney
                4 October 2016
            
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Why Black Friday Should Be about Long Term Relationships. Not a One-night StandThe summer sun is a distant memory, the children are back at school and christmas puddings are already appearing in the shops. It can only mean one thing….we are hurtling towards the crazy shopping period of Black...

                Angela Southall
                4 October 2016
            
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New to Agency Life? 10 Ways to Get the Best out of Your ExperienceThe best agencies re-invent themselves and adapt to change, quickly. There will always be change but the key point here is that change will no doubt come faster and faster than ever. Like an agency (or any company for...

                Phil Livingstone
                4 October 2016
            
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Twitter Has A New Ads Dashboard: Why it's GreatTwitter Has A New Ad Campaigns & Analytics Dashboard and I am loving it, here is why - a quick run down of some of the features with plenty of screenshots.

                Milena Mitova
                4 October 2016
            
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How to Get More Followers On Your Facebook Company PageWithout followers, you’re a fish outta water. I’m going to walk you through a few ways to gain traction on your Facebook Company Page to get new net fans and followers. 

                Shelby Catalano
                4 October 2016
            
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How Instagram’s New Tool Blocks Haters And Trolls Winning the fight against persistent online bullies isn’t easy. Similar to Twitter, Instagram has struggled against finding the balance between freedom of speech and online harassment.

                Dipti Parmar
                4 October 2016
            
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How to Have a Brilliant Resource Centre on Your WebsiteResource sections are becoming more and more popular on websites. They are a great way to give your potential customers access to useful and relevant information but what makes a great resource centre? We outline best...

                Lisa Curry
                3 October 2016
            
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Why Being an Influencer Should Be Recognized as a Career ChoiceThe evolution of technology has contributed to so many advancements in everything from, digital technology, medical discoveries, and our lifestyle as a whole. The evolution of technology brought about a multitude of...

                Chiara Di Rago
                3 October 2016
            
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How To Create Sh***y ContentHave you ever wondered how the greatest newsletters and blog articles are born? Which spells are cast to make product descriptions as interesting as the greatest novels? How to create extraordinary content?

                Justyna Polaczyk
                3 October 2016
            
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How to Get More Email Subscribers to Follow You on Social MediaLet's explore how social can work within your email marketing strategy so that more subscribers follow you on social media.

                Sophia Skinbjerg
                30 September 2016
            
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Performance Management Software – The Latest Trend In The Corporate World	This guest post idea revolves around how organization can benefit from performance management software.  How to better select right performance management software for your business and how it can prove a pivotal...

                Mungara Chirantan
                30 September 2016
            
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Conquer Your Amazon Listings by Avoiding Copywriting MistakesAmazon has a flair for attracting a huge seller base owing to its flexible seller and vendor central architecture. With so many products to be inventoried, building a product detail page on Amazon can be a tedious task.

                Mike Wilsonn
                30 September 2016
            
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6 Tips for Effectively Turning Online Customer Experience Insight into the Right Actions	I often describe the analogy of the ‘Three Pillars’ of effective digital customer feedback, which include collecting the right feedback online and properly analysing this data. The final stage is the one which brings...

                Udesh Jadnanansing
                30 September 2016
            
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