Article

Charlotte Chipperfield
Charlotte Chipperfield 5 October 2016

Thinking Outside The Inbox

Here are five tips to keep in mind as you plan your upcoming email marketing campaigns.

This week, I had the great pleasure of speaking on the topic of email marketing. It is a robust topic with many layers when it comes to design, strategy and metrics. There is a huge opportunity for incorporating email marketing into any brand strategy. Likewise, for any retail or e-commerce businesses, email marketing proves to be a valuable sales channel with a fairly low ROI. 

Here are five tips to keep in mind as you plan your upcoming email marketing campaigns:

1. Know Your Brand
Create a brand book and define company email marketing goals prior to getting started. Reevaluate on a monthly basis.

2. Know Your Audience
Know who your customers are. Craft messaging in terms they would use to describe your product or service. 

3. Have a Plan
Create a content calendar to stay on track with messaging and goals.

4. Be Creative & Provide Value
Make every email send stand out. Provide value through creative content and campaigns.

5. Measure
Review results. Did you meet your goals? Were the goals missed? What was most effective? The content which produced the best results should serve as a model for future emails.

Remember, that in any communication you have with your customers, you want to provide value to build a relationship so that each and every time they hear from you they are excited to take action. 

Need assistance with your email marketing? Get in touch.

Charlotte Chipperfield
Founder & CEO, Chipperfield Media LLC.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
8 Tools For Automated Social Media Marketing

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that will fill the vacuum and kill the friction in your marketing efforts.

Paul Simmons
Paul Simmons 13 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more