This week, I had the great pleasure of speaking on the topic of email marketing. It is a robust topic with many layers when it comes to design, strategy and metrics. There is a huge opportunity for incorporating email marketing into any brand strategy. Likewise, for any retail or e-commerce businesses, email marketing proves to be a valuable sales channel with a fairly low ROI.
Here are five tips to keep in mind as you plan your upcoming email marketing campaigns:
1. Know Your Brand
Create a brand book and define company email marketing goals prior to getting started. Reevaluate on a monthly basis.
2. Know Your Audience
Know who your customers are. Craft messaging in terms they would use to describe your product or service.
3. Have a Plan
Create a content calendar to stay on track with messaging and goals.
4. Be Creative & Provide Value
Make every email send stand out. Provide value through creative content and campaigns.
Review results. Did you meet your goals? Were the goals missed? What was most effective? The content which produced the best results should serve as a model for future emails.
Remember, that in any communication you have with your customers, you want to provide value to build a relationship so that each and every time they hear from you they are excited to take action.
Need assistance with your email marketing? Get in touch.
Founder & CEO, Chipperfield Media LLC.