2016 - Digital Doughnut

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5 Practical Tips for Retailers to Make Best Use of Mobile WalletsSuccessful employment of mobile wallets can increase the visibility of a brand, act as a powerful marketing tool and provide a straightforward channel for engagement but despite this, some are still not convinced. To...

                Matthew Winters
                22 September 2016
            
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How to Use Branding AutomationCompanies are in fierce competition for gaining the biggest client database faster than the rest. Branding is crucial for getting a business’ name out there and to stand out from the crowd. 

                Dustin Ford
                22 September 2016
            
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The Olympics Lights Up Social Media - Twitter Trends UK August 2016With the Olympics running from the 5th of August to the 21st, it’s no surprise that it was the most popular hashtag through-out the month. Unfortunately, many brands and athletes couldn’t take advantage of the olympic...

                Jan Zajac
                22 September 2016
            
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5 Tips for Solving Billing Problems with ClientsWhether you are a lone freelancer or manager of many, money is what keeps you going. For businesses that deal directly with clients, this brings up the sometimes uncomfortable subject of asking them for money and...

                Christopher Jan Benitez
                21 September 2016
            
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Create a Customer Centric Plot Before Writing the Marketing Screenplay – Part 1How many times did it happen: we read or watch an advertisement or any other form of product or service “pitch” and struggle to understand what the product or service is really about, and why it is different from many...

                Renzo Rizzo
                21 September 2016
            
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Why Gary Lineker Is Not like Tesco…or My Old Mate ColinIt's all about trust in the battle for attention and brand love. Find out why Gary Lineker edges it over Colin and smashes Tesco out of the park when it comes to recent displays of integrity.

                Matt Webster
                21 September 2016
            
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Success Found In Gravy And Being Sick - Fanpage Trends UK August 2016This month’s most engaging post comes from KFC. It’s a post that looks insanely delicious or incredibly disgusting depending on where you stand on gravy.

                Jan Zajac
                21 September 2016
            
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Is Your Content Trustworthy?When a reader clicks through to your content, they’ll be wary about what they’re reading. It’s up to you to convince them that your content – therefore your brand – can be trusted.

                Ben Hollom
                21 September 2016
            
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The Benefits of Using Surveys in MarketingSurveys are a great way to gather valuable information that you can use in your marketing campaigns. Read about how to use surveys in marketing and become more successful in your efforts to attract clients. 

                Oscar Waterworth
                20 September 2016
            
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When One Rookie Mistake Ruins a Near-Perfect Customer ExperienceEvery marketer’s goal should be to understand what each customer wants at a granular level, and then create an experience that prioritizes those unique preferences. But despite claiming to be customer-first, many top...

                Sruthi Narayanan
                20 September 2016
            
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The Facebook Algorithm Changes. Something to Fear or Embrace?Facebook recently announced what appeared to be a series of significant changes to its news feed algorithm, eliciting reactions ranging from confusion to despair among marketers. Are the changes something to be...

                Angela Southall
                20 September 2016
            
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12 Must-Know Stats From The State Of Inbound 2016 ReportHave you ever read a company blog, been on a landing page for an eBook, or clicked a link in an email? Then inbound has [metaphorically] made contact in your life. These are just a few parts that make up the entirety...

                Shelby Catalano
                20 September 2016
            
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Five Swashbuckling Trends Set To Shake Up Your SEO StrategyInspired by this month’s BrightonSEO conference, we single out five emergent trends that are changing the shape of search marketing…

                Kelly Smith
                20 September 2016
            
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Using Emojis in Subject Lines – Is It Smart or Stupid?Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈 👉 and center, I’m all for learning more about what other...

                Sophia Skinbjerg
                19 September 2016
            
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Protect Yourself from Digital Transformation by Learning New SkillsProgressive companies should have a programme for upskilling their employees as much as they should always be evolving and innovating. 

                Phil Livingstone
                19 September 2016
            
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Mobile Web or Mobile App?As the number of people using smartphone continues to rise, more companies are looking to take their business mobile. However, is a mobile website enough or would you benefit from a mobile app?

                Matt Oakes
                19 September 2016
            
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5 Benefits of Structured ContentContent publishing used to be like a chicken rotisserie. You could just  "set it and forget it." But not anymore. Users are mobile and they’re engaging with brands on a wide range of platforms...

                Henry Kogan
                19 September 2016
            
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What Is Influencer Marketing?More and more, we see collaborative publications. The photos, videos and posts of “ordinary” people now often feature well-known brands. 

                Luisana Cartay
                19 September 2016
            
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BigCommerce Is an Excellent Platform to Utilize for Your Ecommerce StoreSo, you’re an eCommerce store looking to spruce up your site.

                Dan Kogan
                19 September 2016
            
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The No.1 Barrier to Customer Advocacy. Life.In a busy world where brands compete for attention above the noise of the internet and social media, is there any hope of companies harnessing customer advocacy?  The trick is ensuring that your brand becomes part of...

                Angela Southall
                16 September 2016
            
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How In-Venue Apps Make Your Content the Star of Any EventImagine boarding a cruise ship and not knowing a soul onboard. Fortunately you have your smart phone with you. There’s a sign on deck suggesting to download a free app. It promises to help you meet other passengers...

                Henry Kogan
                16 September 2016
            
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Why Brands and Retailers Can’t Afford to Ignore MarketplacesWhilst in-store sales across the globe are stagnating, eCommerce remains a strong growth area globally. Set against this backdrop of impressive online growth, leading marketplaces - the likes of ASOS, Zalando and...

                Annabel  Thorburn
                16 September 2016
            
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10 Great Benefits of Online Proofing SoftwareOnline proofing software enables businesses to fast track their marketing approval workflow. Additionally, with access to a new cache of online markup and revision tools, businesses can also improve the quality of...

                Jodie Byass
                15 September 2016
            
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Why You Should Be Super Excited about TFM 2016200 speakers. 15 theatres. 100's of martech exhibitors. All free.

TFM is delivering a super-charged show to match the pace of change in this exciting (yet daunting) time of marketing. With the dawn of smart...

                Simran Bhogal
                15 September 2016
            
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Digital Marketing Success – What Is It Made Of?Digital marketing is crucial in today’s world where most consumers refer to the internet when they need to buy a product. However, most digital marketing agencies are at a loss because their efforts are progressively...

                Ujwal Pandit
                15 September 2016
            
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