Article

Tina Bahadur
Tina Bahadur 15 September 2016
Categories Mobile, Search Marketing

How AMP Can Affect Your Mobile SEO

Google’s AMP (Accelerated Mobile Pages) Project aims to to help publishers create mobile optimized content that will load almost instantly everywhere.

Essentially this means that when someone enters a search term, Google will display a carousel of highlighted stories that appear on AMP-optimized websites and, when clicked, it will load instantly. Sounds pretty cool, right? But how will this initiative affect your mobile SEO?

1.png

 

AMP pages load four times faster than regular pages and use eight times less data. This results in a better web experience for searchers. According to Google, searchers will leave a site if it has not successfully loaded within three seconds. So, it stands to reason that a site that is both featured in a carousel of search results and has instantaneous load-time would have a high CTR and therefore improved SEO.

 

AMP also requires developers to simplify their pages so that they load faster, which Google then boosts up in mobile search results. And as an added bonus, AMP impacts local search results as well. For example, if you own a tire shop and someone in your area enters “car tire shop” into Google, your AMP site will be featured in top search results.


While AMP is not a direct ranking factor in search results, it does affect your CTR and user experience. Thus, it definitely has an indirect affect on SEO. If you’re not optimizing your mobile pages for AMP, I suggest you start now. For more information mobile-advertising and other inbound marketing practices, contact SevenAtoms today for a free consultation.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more
Twitter: The Complaint Box?

Twitter: The Complaint Box?

Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

Teodora Miscov
Teodora Miscov 18 August 2017
Read more
3 reasons why pdf files shouldn't drive your content strategy

3 reasons why pdf files shouldn't drive your content strategy

Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers and customers - it’s not always user friendly! In fact, creating immersive and personalized experiences to all potential end users is one of today’s biggest challenges faced by marketers.

Inês Pimentel
Inês Pimentel 17 August 2017
Read more