Article

Tina Bahadur
Tina Bahadur 15 September 2016
Categories Mobile, Search Marketing

How AMP Can Affect Your Mobile SEO

Google’s AMP (Accelerated Mobile Pages) Project aims to to help publishers create mobile optimized content that will load almost instantly everywhere.

Essentially this means that when someone enters a search term, Google will display a carousel of highlighted stories that appear on AMP-optimized websites and, when clicked, it will load instantly. Sounds pretty cool, right? But how will this initiative affect your mobile SEO?

1.png

 

AMP pages load four times faster than regular pages and use eight times less data. This results in a better web experience for searchers. According to Google, searchers will leave a site if it has not successfully loaded within three seconds. So, it stands to reason that a site that is both featured in a carousel of search results and has instantaneous load-time would have a high CTR and therefore improved SEO.

 

AMP also requires developers to simplify their pages so that they load faster, which Google then boosts up in mobile search results. And as an added bonus, AMP impacts local search results as well. For example, if you own a tire shop and someone in your area enters “car tire shop” into Google, your AMP site will be featured in top search results.


While AMP is not a direct ranking factor in search results, it does affect your CTR and user experience. Thus, it definitely has an indirect affect on SEO. If you’re not optimizing your mobile pages for AMP, I suggest you start now. For more information mobile-advertising and other inbound marketing practices, contact SevenAtoms today for a free consultation.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
The Various Tools Every Digital Marketer Should Have

The Various Tools Every Digital Marketer Should Have

An overview on various tools that are available for digital marketers that will come handy in their content creation, Search Engine Optimization as well as social media and email marketing efforts. The information...

Anthony Tisara
Anthony Tisara 5 June 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more