How AMP Can Affect Your Mobile SEO
Google’s AMP (Accelerated Mobile Pages) Project aims to to help publishers create mobile optimized content that will load almost instantly everywhere.
Essentially this means that when someone enters a search term, Google will display a carousel of highlighted stories that appear on AMP-optimized websites and, when clicked, it will load instantly. Sounds pretty cool, right? But how will this initiative affect your mobile SEO?
AMP pages load four times faster than regular pages and use eight times less data. This results in a better web experience for searchers. According to Google, searchers will leave a site if it has not successfully loaded within three seconds. So, it stands to reason that a site that is both featured in a carousel of search results and has instantaneous load-time would have a high CTR and therefore improved SEO.
AMP also requires developers to simplify their pages so that they load faster, which Google then boosts up in mobile search results. And as an added bonus, AMP impacts local search results as well. For example, if you own a tire shop and someone in your area enters “car tire shop” into Google, your AMP site will be featured in top search results.
While AMP is not a direct ranking factor in search results, it does affect your CTR and user experience. Thus, it definitely has an indirect affect on SEO. If you’re not optimizing your mobile pages for AMP, I suggest you start now. For more information mobile-advertising and other inbound marketing practices, contact SevenAtoms today for a free consultation.