2016 - Digital Doughnut

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KPIs for LocalisationThe advantages of winning new costumers or satisfying existing ones with products and content provided in their native language are obvious. That is why so many successful companies use localisation to generate more...

                Giuseppe Marcigliano
                9 September 2016
            
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Key Strategies To Wow Your Customers With A Winning Customer ExperienceConsumers are willing to pay more for highly personalized experiences, and for those companies who are delivering, research shows they typically grow at double the rate of their competitors. 

                Larisa Bedgood
                9 September 2016
            
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Time to Switch Digital Agency? Here's How to Make Sure You Don't Miss the BoatHaving adopted responsibility for the support, maintenance and ongoing improvement of dozens of existing websites over the years, Netcel has developed a robust process to ensure that organisations experience...

                James Scott
                8 September 2016
            
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SMS Gateway Tool: Text Messaging SoftwareIn today’s world where most people use their smartphones to stay in touch with one another, companies are targeting their mobile devices in order to promote their goods and services. 

                Nidhi Agrawal
                8 September 2016
            
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China-lize Your Marketing AssetsGlobal and international organizations have to be able to communicate and engage with costumers in native Chinese locales; vice-versa many Chinese goods are now being promoted in western markets so this is generating...

                Giuseppe Marcigliano
                8 September 2016
            
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Big Data’s Role in the Marketing MixMarketers rely on data – it’s the lifeblood of understanding a businesses’ customers, prospects and people. Today, big data and our willingness to share our personal information have allowed marketers to get ever...

                Gary Damiano
                8 September 2016
            
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Homebrew Digital Analytics: Making the Most of Your Transaction Data.“It is a truth universally acknowledged that a digital campaign in possession of a meagre budget, must be in want of some good data” – Jane, Digital Marketing Manager.

                Christopher Tia
                8 September 2016
            
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Cognitive Internet of Things - Delivering Customer CentricityAlthough the Internet of Things (IoT) has yet to reach the tipping point in mainstream adoption, steady progress has been made in both the consumer (IoT) and industrial space (IIoT) as both Fortune 500 and startups...

                philip dwyer
                8 September 2016
            
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Opti-Channel Communications: Delivering the Right Messaging at the Right TimeNaturally, it would seem as if there were a direct correlation between the number of communication options and the simplicity of reaching customers. However, it seems as if there’s actually an indirect correlation in...

                Oisin Lunny
                8 September 2016
            
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Lessons from Rio for Digital LeadersWinning 27 gold medals at Rio and finishing second in the medal table saw Team GB claim its most successful Olympics for over 100 years. But what, if anything, can digital leaders learn from this achievement?   
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                Tim Parfitt
                7 September 2016
            
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Creating Your Mobile Experience: Responsive Vs. Adaptive DesignMy very first cellphone was a Nokia 7110. The year was 1999 and back then, the device was considered cutting edge technology. It was a few inches thick and had a sliding cover, easily fitting inside my pocket. 

                Henry Kogan
                7 September 2016
            
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How to Tell Stories Your Customers Want to HearStorytelling has been a popular business buzzword in recent years and with companies clambering to find new and exciting ways to stick in their customer’s subconscious, are they at risk of forgetting what people...

                Nicky Logue
                7 September 2016
            
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What's the Future of Mobile Commerce?Data is vital! Words can be very effective, but it’s just when they are supported by numbers that they become really powerful. What is the future of Mobile Commerce? Let's have a look at some data!

                Laura Cerone
                7 September 2016
            
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4 Pitfalls to Avoid for Referral Success in the Finance SectorBanking and financial services are some of the most saturated playing fields for recommendation and referral marketing. So how do you stand out from the crowd? We took at some of the top refer a friend schemes and...

                Angela Southall
                7 September 2016
            
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10 Tips to Improve Effective Customer Feedback Analysis and Drive Online SalesIt is vital to fully analyse online customer feedback to get the most out of it and uncover the best insights, to really optimise your online ordering funnels.

                Udesh Jadnanansing
                7 September 2016
            
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Help People Find What You Sell With the Help of Outdoor Advertising AgenciesAre you looking to make a major impact with your business among local buyers? Then you should invest well in outdoor advertising as it is an excellent way to promote your products in various specific geographic areas. 

                Henry Miller
                7 September 2016
            
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What to Do When You’re Stumped for Newsletter IdeasHave you come back to the office after vacation only to find yourself totally and utterly stumped for newsletter ideas? Or maybe you’ve been working all summer but still suffering from the same thing: total and utter...

                Sophia Skinbjerg
                7 September 2016
            
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How to Manage Your Entire Marketing BudgetHere’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first...

                Leila DAGHFOUS
                7 September 2016
            
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What Marketers Say: Trends in Marketing AutomationAccording to Dave Chaffey’s survey, marketing automation is one of the key trends for 2016, preceded only by content marketing, and big data (and it may be in fact used for both). More and more marketers start seeing...

                Leila DAGHFOUS
                6 September 2016
            
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What You Need to Know About AdWords Expanded Text AdsRunning the same campaigns and features for different devices will lower your conversion rates. Learn how to personalize and improve your results using Google's new Adwords device bidding feature.

                Sam Choi
                6 September 2016
            
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Inbound Websites: The Best Lead Gen Tool for Your next Website RedesignDid you know that buyers complete more than half of the buyer's journey before talking to sales? This means that your buyers are already researching and deciding on solutions long before a sales call. If your...

                Kayli Kunkel
                6 September 2016
            
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Australia - Retail Nirvana?Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7...

                Angela Southall
                6 September 2016
            
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How Automotive Lists Can Help Your Sales EffortAutomotive products like warranties enjoy a major demand in the market and therefore can fetch great business for any company associated with this industry. Therefore if a business firm is associated in dealing with...

                Rohan Saxena
                6 September 2016
            
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The Essential Custom Design Elements for Your BigCommerce SiteBigCommerce is one of our favorite eCommerce platforms because of its versatility.

                Dan Kogan
                6 September 2016
            
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LinkedIn Features That Will Give You The Xtra EdgeLinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine.
Here are some ‘veteran...

                Sharon Israel
                6 September 2016
            
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