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From Social B2B to F2F Meetings in 3 Easy Steps

From Social B2B to F2F Meetings in 3 Easy Steps

Social-media marketing enables businesses to reach more customers, have them interact with a brand and build a strong presence online. However, many companies create social pages and then fail to get people to become...

Sharon Israel
Sharon Israel 9 August 2016
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7 Tips For Lead Generation

7 Tips For Lead Generation

No matter how grand the campaign, how thoughtful the strategy or how well produced the content, nothing matters more to marketers than lead generation. At the end of the day, if sales are being handed either too few...

Sam Geapin
Sam Geapin 9 August 2016
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3 Content Marketing Tips You Can Learn From Pokémon GO

3 Content Marketing Tips You Can Learn From Pokémon GO

Yes, this is yet another thought piece on the phenomenon of Pokémon GO. I’ve been an avid player these last few weeks, using it as an excuse to go for a long walk after work, and it’s struck me during that time...

Claire Trevien
Claire Trevien 9 August 2016
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Why Emotional Storytelling Works for Brands

Why Emotional Storytelling Works for Brands

Marketing in the digital era is no easy task; the multitude of advertisers all competing for the same virtual space creates a ‘content soup’ that marketers need to cut through in order to deliver their message.

Jon Mowat
Jon Mowat 8 August 2016
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The 6 Best Email Tactics to Take Your Business Sky-High

The 6 Best Email Tactics to Take Your Business Sky-High

The question has no doubt crossed your mind: what email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers.

Sophia Skinbjerg
Sophia Skinbjerg 8 August 2016
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How Does Big Data Benefit Marketing

How Does Big Data Benefit Marketing

The connections between marketing and Big Data are easy to see. GPS tracking devices provide the location of people who use certain smartphone apps. Facebook and Twitter are huge databases of people’s behaviors and...

Oscar Waterworth
Oscar Waterworth 8 August 2016
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How Digitized Is Our World?

How Digitized Is Our World?

New technology is speeding up processes of digitization, with economies and job markets to be the first to feel the impact.

Sam Geapin
Sam Geapin 8 August 2016
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Is Ad Blocking Really The Apocalypse For Digital Publishers?

Is Ad Blocking Really The Apocalypse For Digital Publishers?

Is ad blocking going to mark the end of digital publishing?

Sam Geapin
Sam Geapin 8 August 2016
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Rio 2016 – Getting Around 'Rule 40' On Social Media

Rio 2016 – Getting Around 'Rule 40' On Social Media

The Rio 2016 Olympic games are here! Millions of fans will be sending their love via social media, offering their support for athletes. And athletes would love to interact back. They would love to show their...

Jan Zajac
Jan Zajac 5 August 2016
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Insight: Luxury Fashion In E-Commerce

Insight: Luxury Fashion In E-Commerce

Luxury is no longer exclusive to the super-rich. This means the landscape of luxury fashion in E-Commerce is changing as we speak.

Olga Rabo
Olga Rabo 5 August 2016
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Why Effective Personalisation Is so Important

Why Effective Personalisation Is so Important

There has been a lot in the news recently about the privacy of personal data, and quite rightly, as it is a very sensitive issue. But if done safely and correctly, there can be many upsides such as better, more...

Matthew Winters
Matthew Winters 5 August 2016
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Utilizing Re-marketing Lists to Target Website Visitors

Utilizing Re-marketing Lists to Target Website Visitors

It's a common complain among websites that they are not able to convert a number of visitors to buyers or are not able to bring the customers back on their website after a number of purchases. It is well known...

Virendra Shekhawat
Virendra Shekhawat 4 August 2016
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Attract, Nurture and Convert More Leads with a Modern Approach to Content Marketing

Attract, Nurture and Convert More Leads with a Modern Approach to Content Marketing

For many years, businesses and brands have widely used content marketing as it is recognised as the best method to support inbound customer engagement and nurture through the purchase process.

Harvey Steed
Harvey Steed 4 August 2016
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Augmented And Virtual Reality

Augmented And Virtual Reality

Today Augmented/Virtual reality has taken the app world by storm. If we look around we will find numerous VR apps, which appear really cool. It did help in getting attention but the real “value” element appeared to be...

Anitha Rajagopalan
Anitha Rajagopalan 4 August 2016
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Deciding Between Blogging or a Website

Deciding Between Blogging or a Website

It’s a question asked by many affiliate marketers, which is why I decided to post my professional opinion. A Blog is much more effective than a website, because a blog can be 1000 “mini sites” sending traffic to the...

Deon Christie
Deon Christie 3 August 2016
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The Content Marketing Olympics: Infographic

The Content Marketing Olympics: Infographic

For Rio 2016 a record number of countries are participating in a record number of sports with over 10,500 athletes participating. As content marketers we all want to break some records of our own. At Magnafi we...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 3 August 2016
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The Science Of Emotions And Social Engagement

The Science Of Emotions And Social Engagement

It’s a common enough idea in sales and marketing that tapping into your audience’s emotions can inspire certain reactions, but what exactly is it that pushes people to interact with content?

Ben Hollom
Ben Hollom 3 August 2016
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How to Easily Do a Quarterly Cleaning on Your Ad Account

How to Easily Do a Quarterly Cleaning on Your Ad Account

A clean Account is a lean account. Make the most of your budget by keeping it updated with 7 essential steps.

Sam Choi
Sam Choi 2 August 2016
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The Essential Elements of a Successful Landing Page

The Essential Elements of a Successful Landing Page

The essential elements of a successful landing page are important aspects of internet marketing campaigns. A landing page is also known as a "jump page", "promotional page", or a "squeeze...

Steven Rich, MBA
Steven Rich, MBA 2 August 2016
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It Starts, with Keyword Research

It Starts, with Keyword Research

I decided to create this website and share with people the methods and tactics that actually generate money on the Internet. Sadly, I have to admit that a larger majority of systems and programs to make money online...

Deon Christie
Deon Christie 2 August 2016
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A Summer of Sport

A Summer of Sport

How smaller retailers can make the most of the summertime opportunity.

Sakina Najmi
Sakina Najmi 2 August 2016
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Getting Social Media for Retail Right

Getting Social Media for Retail Right

It would seem that the ability to maximise the power of Social Media remains lost in translation as far as most retailers are concerned. Some are doing it well, but the majority are failing miserably. Many do not even...

Lachlan Brook
Lachlan Brook 2 August 2016
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Only 1 In Every 4 Retail Customers Complete Their Online Purchase - How To Improve Conversions

Only 1 In Every 4 Retail Customers Complete Their Online Purchase - How To Improve Conversions

Industry statistics indicate that by 2020, the customer experience will overtake price completely as the key to competitive differentiation. Consumers are willing to pay more for positive experiences and this trend...

Larisa Bedgood
Larisa Bedgood 2 August 2016
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Who Says You Need A Website or Blog?

Who Says You Need A Website or Blog?

Truth be told, I think every successful Affiliate Marketer will agree on the necessity of having your own website, but preferably a blog. Not a Free Website and/or Blog, but a paid and dedicated domain where you...

Deon Christie
Deon Christie 2 August 2016
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Comprehensive Guide for a Pitching Presentation

Comprehensive Guide for a Pitching Presentation

The aim of this presentation is to explain the potential of the idea or company & why it is ideal for investment. Usually, a pitching presentation contains up to 20 slides.

Harish Saini
Harish Saini 2 August 2016
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