Article

Virendra Shekhawat
Virendra Shekhawat 4 August 2016

Utilizing Re-marketing Lists to Target Website Visitors

It's a common complain among websites that they are not able to convert a number of visitors to buyers or are not able to bring the customers back on their website after a number of purchases. It is well known fact that to bring in a new visitor or buyer is in itself a costly affair and above that to retain them is altogether different ball game.

What we are going to try is how at low cost, we can convert our buyers into visitors and constantly get them back on website. Remarketing lists, properly implemented, gives good ROI, low ERS (Effective Revenue Share).

Remarketing lists comes to our rescue here. In layman language, it means getting the visitors back on website by targeting them on the basis of a number of factors. Remarketing lists can be made both on Adwords front as well as Google Analytics front. I find more flexibility in Google Analytics remarketing lists. Though the first condition is AdWords account & Analytics account needs to be connected with each other.

So, the first condition is identify the areas on website which are most visited or which has good conversion rate from the historical data. Make a list of such pages and head over to Google Analytics account. 

In there, under property- go to Admin tab > Audience Definitions > Audiences. Click on the red box: + New Audience. Select appropriate view, your linked Google Adwords account in destination account and proceed to next step. Here one has option now to either create wholetogether new list or one can import certain segments too. Create new will give ample of options and here is which the list you prepared earlier of good visited pages or having high converted areas on website, will be of use. Create such lists in here and that's all. 

One you are finished with remarketing lists, head back to your AdWords account where these lists will get populated on the basis of how big is your customer segment, how often your website is visited and how well you made your remarketing lists. You can see the the lists size by moving to Shared Library > Audiences. 

As soon as list size increases, you can make display campaigns or can use them with search campaigns as well. I assure you, these lists will change your AdWords account look and will prove to be very effective.

P.S. One can always use Google Smart list in AdWords, very effective way to target website users. Here in , Google automatically makes the list on the basis of past visitors and conversion data. Try and see the difference. 

Thank you & let me know if like such articles, will write in more detail from next time. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more