Article

Virendra Shekhawat
Virendra Shekhawat 4 August 2016

Utilizing Re-marketing Lists to Target Website Visitors

It's a common complain among websites that they are not able to convert a number of visitors to buyers or are not able to bring the customers back on their website after a number of purchases. It is well known fact that to bring in a new visitor or buyer is in itself a costly affair and above that to retain them is altogether different ball game.

What we are going to try is how at low cost, we can convert our buyers into visitors and constantly get them back on website. Remarketing lists, properly implemented, gives good ROI, low ERS (Effective Revenue Share).

Remarketing lists comes to our rescue here. In layman language, it means getting the visitors back on website by targeting them on the basis of a number of factors. Remarketing lists can be made both on Adwords front as well as Google Analytics front. I find more flexibility in Google Analytics remarketing lists. Though the first condition is AdWords account & Analytics account needs to be connected with each other.

So, the first condition is identify the areas on website which are most visited or which has good conversion rate from the historical data. Make a list of such pages and head over to Google Analytics account. 

In there, under property- go to Admin tab > Audience Definitions > Audiences. Click on the red box: + New Audience. Select appropriate view, your linked Google Adwords account in destination account and proceed to next step. Here one has option now to either create wholetogether new list or one can import certain segments too. Create new will give ample of options and here is which the list you prepared earlier of good visited pages or having high converted areas on website, will be of use. Create such lists in here and that's all. 

One you are finished with remarketing lists, head back to your AdWords account where these lists will get populated on the basis of how big is your customer segment, how often your website is visited and how well you made your remarketing lists. You can see the the lists size by moving to Shared Library > Audiences. 

As soon as list size increases, you can make display campaigns or can use them with search campaigns as well. I assure you, these lists will change your AdWords account look and will prove to be very effective.

P.S. One can always use Google Smart list in AdWords, very effective way to target website users. Here in , Google automatically makes the list on the basis of past visitors and conversion data. Try and see the difference. 

Thank you & let me know if like such articles, will write in more detail from next time. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Three Major Google Algorithm Updates That Changed SEO - Are You Compliant?

Search Engine Optimisation has become so much more than fitting keywords into the page and fine-tuning your meta data. In recent years, Google has introduced a series of algorithms that take machine learning to new...

Matt Cayless
Matt Cayless 7 August 2018
Read more