2016 - Digital Doughnut

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What Do We Know about B2B CMOs and Buyers in 2016?Buying cycles in B2B can complex. Sophisticated technologies need to be explained, multiple stakeholders need to be won over and differentiation from your competitors needs to be achieved. So getting the inside track...

                Giles Shorthouse
                16 August 2016
            
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The State Of Social Media In 2016Social media will always keep us on our toes. We kind of like it that way, although it can be frustrating for brands. Just as you think you’ve got it pinned down, the goalposts are moved, requiring you to adapt your...

                Ben Hollom
                16 August 2016
            
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Talkin’ ‘bout my generation: Tips for marketing to Generation ZWe’ve been tapping into the minds of our digital interns Elliot and Rhianna to find out how brands can grab the attention of the elusive Generation Z…

                Jessica Schramm
                16 August 2016
            
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Utilising Customer Feedback to Increase Online SalesResearch shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. 

                Udesh Jadnanansing
                15 August 2016
            
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SEO for Small BusinessesIs Search Engine Optimization essential for a small business? The answer is a resounding YES. 

                Vinod Mohite
                15 August 2016
            
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7 Must-Have Skills for Transformational CMOsThe explosion of digital, the empowered customer, and the acceleration of innovation are having a profound impact on customer experiences and expectations. Driving customer demand no longer relies on the...

                Dave Sutton
                15 August 2016
            
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The 6 best apps to keep you fighting fit, Hello Dr SmartphoneIs that a doctor in your pocket? Or are you just pleased with how technology has come along?

                Julia Deutsch
                15 August 2016
            
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Better Business Decisions by Enhanced Customer Data AnalysisOne thing that businesses relatively do is make decisions. At times, decision-making becomes a crisis but when done under thorough planning streams, it can lead off bad pathways and create fruitful ones.

                Sandra Crowe
                12 August 2016
            
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Advice For Marketers: How to Drive More Sales (By Talking To Your Sales Team)Do you talk to your sales team? If not, you are missing out on valuable information.

                Stacey Danheiser
                12 August 2016
            
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What Video Chat Means for Ecommerce BusinessWith an advancement of technology, e-commerce businesses are adopting video chat to enhance their customer experience. 

                Sam Makad
                12 August 2016
            
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3 Easy Ways Startups Automate and Save CashDiscover the science of BPA (Business Process Automation) and how to automate time-consuming manual tasks into streamlined operations. 

                Samuel Choi
                12 August 2016
            
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How A Website Design Upgrade Can Boost Your BusinessWeb design is about more than the aesthetics. A beautifully and thoughtfully designed website is a joy to use, providing a seamless UX built through a combination of strategic and creative thinking.

                Michael Georgiou
                12 August 2016
            
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Fashion Vs. Function: Has Online Retail Caused The Death Of The High Street?Many initiatives designed to save the Great British High Street are focused on entirely the wrong areas. Online Retail isn’t the foe here, believe it or not. Here's an outline of the reasons our traditional High...

                Charlotte Mcmurray
                12 August 2016
            
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Mum's the Word for Referral MarketingAre you a parent?  Have you planned your summer holiday family days out and activities?  How did you discover and choose the best places to go with your kids?

                Angela Southall
                11 August 2016
            
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10 Great Benefits of Agency Project Management SoftwareIf you’re an ad agency experiencing the perpetual grind of high artwork revisions, a lack of transparency on projects, missed deadlines and budget blowing outs, perhaps it’s time for a change. Agency project...

                Jodie Byass
                11 August 2016
            
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Instagram Updates The Internet Is Abuzz AboutGot an Instagram obsession? We certainly do! Over the last few weeks you may have noticed a few changes and updates to the app. This week in particular, the internet has been abuzz with the new Stories feature, which...

                Charlotte Chipperfield
                11 August 2016
            
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Take A Mobile-First Approach to Email to Target On-The-Go ConsumersIf you aren’t designing your emails for mobile devices, chances are that your message is not getting the attention it deserves. Mobile-friendly design is the most crucial component for successful mobile email marketing.

                Larisa Bedgood
                11 August 2016
            
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Why Successful Hotels Prioritize Visual UGC MarketingYou’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful hotel marketing plan, that’s 100% true.

                Luisana Cartay
                10 August 2016
            
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Mobile Wallets – A Reciprocal RelationshipRecent studies into mobile users’ attitudes have demonstrated that regardless of age, gender and location, consumers are already on board with and ready to use mobile wallets. 

                Matthew Winters
                10 August 2016
            
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Eight Steps to Obtain Speaking Engagements: High Impact Opportunities for Public Relations, Marketing, and Business DevelopmentCompanies need to expose their expertise to prospective customers and clients. Public speaking often results in the attainment of business, by providing increased awareness of the company in general and specific...

                Steve Markman
                10 August 2016
            
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The Evolution of Your Ad Campaign Is ProgrammaticIf you are in Digital Marketing or in the Advertising Industry you must have heard of the words but are you sure you know what is it about? 

                Demetris Stefani
                10 August 2016
            
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Header Bidding: Where Is It Now And Where Is It Going?Let’s start with a question: What is header bidding? As its popularity continues to rise, more and more people have become interested in the answer to that question. 

                Eli Mandelbaum
                10 August 2016
            
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6 Ways To Start Planning Your Website RedesignWhen it comes to a website redesign, a lot of time and dedication goes into the process. That’s why the beginning stages of your website redesign are so crucial to the success of your redesign and site long-term. Many...

                Claire Bergin
                10 August 2016
            
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How Can You Future Proof Your Digital Knowledge?I’ve pulled together a number of actionable tips for you to make sure you can keep up with the latest digital marketing conversation topics and wow your dinner guests with your acronym knowledge.

                Julia Deutsch
                10 August 2016
            
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Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee AdvocacyResearch shows the benefits of a formal Employee Advocacy for the firm and its employees, however, it does not suffice to “start doing Employee Advocacy” and expect positive results to come in automatically and...

                Anita Theis
                9 August 2016
            
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