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Harnessing the Power of Everyday Influencers to Drive Sales

Harnessing the Power of Everyday Influencers to Drive Sales

There continues to be a real buzz around brands collaborating with major influencers – such as popular personalities on YouTube or Instagram – but this is only one piece of the influencer puzzle.

Rebekah Mackay Miller
Rebekah Mackay Miller 24 August 2016
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22 Important Tips to Improve Your B2B Email Marketing

22 Important Tips to Improve Your B2B Email Marketing

The most important information must be placed on top, as the recipients’ email clients or devices have a limited view at the first glance. Don’t make your target audience scroll far too long for them to get your key...

Keren Mulia
Keren Mulia 24 August 2016
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7 Best Practices for Marketing to Millennials

7 Best Practices for Marketing to Millennials

Based on an infographic published by Marketingprofs, we look at the 7 best practices for marketing to millennials and how to use them in email marketing.

Sophia Skinbjerg
Sophia Skinbjerg 24 August 2016
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4 Reasons Why it's So Important to Understand Data Traffic in the Cloud

4 Reasons Why it's So Important to Understand Data Traffic in the Cloud

As more businesses turn to the cloud, there's some confusion over the best practices for understanding and keeping an eye on data traffic. Some business owners and managers worry that watching cloud data will come...

Sam Bradford
Sam Bradford 24 August 2016
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How to Select the Right Agency for Your next Web Project

How to Select the Right Agency for Your next Web Project

Most organizations don’t have the capability to build a complicated web property on their own, and even if your business has the resources, you may be inclined to seek outside help to get a fresh perspective.

Henry Kogan
Henry Kogan 24 August 2016
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SMS And Customer Service: 5 Opportunities For Better Interactions

SMS And Customer Service: 5 Opportunities For Better Interactions

While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service?

Oisin Lunny
Oisin Lunny 24 August 2016
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How to Perform A Content Audit And Create A Site Structure

How to Perform A Content Audit And Create A Site Structure

Recently I've talked about how to start planning for your website redesign (link to post #1), and how to select the right CMS for your organization (link to post #2), so what’s the next step? Here are six ways to...

Claire Bergin
Claire Bergin 23 August 2016
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What Is Shoppable Content?

What Is Shoppable Content?

The new trend of shoppable content, which enables people to shop straight from articles, videos, photos, and commercials without any redirects, is taking over e-commerce. But what IS shoppable content? Which KPIs...

Olga Rabo
Olga Rabo 23 August 2016
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How Influencer Marketing Is Evolving Through Technology…and Vice Versa

How Influencer Marketing Is Evolving Through Technology…and Vice Versa

Influencer Marketing is the latest buzz word and trend going around at the moment and there’s no evidence of it coming to an end anytime soon. Yet there’s still some resistance and criticism towards it, this despite...

Thabiso Moloi
Thabiso Moloi 23 August 2016
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How Can British E-commerce Sites Survive Post-Brexit

How Can British E-commerce Sites Survive Post-Brexit

Brexit is one of the biggest political news in the past few years. Here are strategies that will help your company grow post-Brexit:

Christopher Jan Benitez
Christopher Jan Benitez 23 August 2016
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Become a Marketing Data Expert in Four Easy Steps

Become a Marketing Data Expert in Four Easy Steps

Analyzing data is no longer just for aggregators or other professionals. Leveraging your CRM data is a great place to start.

Marina Grindle
Marina Grindle 23 August 2016
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How to Map Your Customer's Journey

How to Map Your Customer's Journey

Do you think about your customers on an intimate level? How important is their satisfaction? Do you lose sleep at night if a customer insults your organization on Twitter?

Henry Kogan
Henry Kogan 23 August 2016
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It's a Dog's Life - 5 Pet Trends Driving Advocacy.

It's a Dog's Life - 5 Pet Trends Driving Advocacy.

Two years ago I had a new addition to my family. Much preparation took place before the new arrival. And then I came home like any proud new parent to introduce them to my family. He was gorgeous...big brown eyes...

Angela Southall
Angela Southall 22 August 2016
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Top 10 Agency Benefits from Marketing Automation

Top 10 Agency Benefits from Marketing Automation

Want to know the benefits marketers get with marketing automation?

Richard Fallah
Richard Fallah 22 August 2016
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5 Tips to Manage Your On-line Reputation

5 Tips to Manage Your On-line Reputation

In the digital economy your on-line reputation is your key to success. Your own "brand" is directly linked to that of your employer and employers, colleagues, boyfriends / girlfriends (and even strangers...

Lachlan Brook
Lachlan Brook 22 August 2016
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Machine Learning Becomes Mainstream: How To Increase Your Competitive Advantage

Machine Learning Becomes Mainstream: How To Increase Your Competitive Advantage

Predictive data analytics and machine learning are becoming necessities for businesses that wish to succeed in today’s market. The right machine learning strategy can put your business ahead of the competition, reduce...

Ronald van Loon
Ronald van Loon 22 August 2016
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10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm understanding of the journey your clients take when buying a product on your website or app.

Udesh Jadnanansing
Udesh Jadnanansing 19 August 2016
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5 Tips For Maximising Your Revenue From ‘Organic’ Agency New Business Activity

5 Tips For Maximising Your Revenue From ‘Organic’ Agency New Business Activity

As we’ve said most of the new business for your agency will come through the door from referrals and recommendations. But this doesn’t mean you should sit back and wait (sorry).

Incite New Business
Incite New Business 19 August 2016
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How to Use Real-time Data to Boost Your Brand's Social Media Game

How to Use Real-time Data to Boost Your Brand's Social Media Game

Today, social apps are undeniably a part of the customer journey, and marketers who don’t cater to mobile users are leaving money on the table. But to get a pulse on consumers, it isn’t enough to wander through the...

Ray Beharry
Ray Beharry 18 August 2016
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What Pokémon Go Can Teach B2B Marketing

What Pokémon Go Can Teach B2B Marketing

Unless you’ve been hiding under a rock (rather than looking under it for a Pikachu) I am sure you’ve heard of the global phenomenon of Pokémon Go. Within two days of its launch, over 5% of all Android users in...

James Delves
James Delves 18 August 2016
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Rio 2016 – Athletes And Unofficial Sponsors Can’t Beat Rule 40

Rio 2016 – Athletes And Unofficial Sponsors Can’t Beat Rule 40

As our analysis discovers, Rule 40 has been very effective at preventing brands and athletes from marketing on social media.

Jan Zajac
Jan Zajac 18 August 2016
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Are Your Facebook Ads Getting Rejected? Here Are Some Possible Reasons

Are Your Facebook Ads Getting Rejected? Here Are Some Possible Reasons

Are you looking for ways to prevent rejection and get your ads approved on Facebook? There are many reasons why Facebook rejects ads placed by marketers. Some reasons are very obvious, but oftentimes it is hard to...

Dipti Parmar
Dipti Parmar 18 August 2016
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Why CMOs Have to Use Customer Lifetime Value (E-commerce)

Why CMOs Have to Use Customer Lifetime Value (E-commerce)

Customer lifetime value is the "optimization metric" in E-commerce that let CMOs allocate their efforts and adjust their budget toward the most profitable customers - those that bring the most value to the...

Silviya Dineva
Silviya Dineva 17 August 2016
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How To Choose The Best CMS For Your New Website

How To Choose The Best CMS For Your New Website

Wait, wait, wait – what does a CMS have anything to do with a website redesign? Well, redesigning your website isn’t just a one-time project, it’s an ongoing process that will affect your web presence for years to...

Claire Bergin
Claire Bergin 17 August 2016
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The Pro's and Con's of Influencer, Affiliate and Referral Marketing

The Pro's and Con's of Influencer, Affiliate and Referral Marketing

The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission...

Angela Southall
Angela Southall 17 August 2016
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