Article

Incite New Business
Incite New Business 19 August 2016

5 Tips For Maximising Your Revenue From ‘Organic’ Agency New Business Activity

As we’ve said most of the new business for your agency will come through the door from referrals and recommendations. But this doesn’t mean you should sit back and wait (sorry).

Outside of just being amazing at what you do creatively and strategically, making your client look good at every available opportunity, and giving great service (all a given) – you can help amplify the events that happen organically within your own network by employing a few simple tactics. Here are our five fail safe tips, so get cracking…

Incite-Blog-July_Tip-1-icon.png

1. Build your networks – build an up-to-date client email database, get your clients to follow you on Twitter by following them and including social information in your email sigs, get your team to link to clients and other senior team members within the company.

Incite-Blog-July_Tip-2-icon.png

2. Sharing is caring – case study your big projects and blog about your ongoing work. Then when published share it across your company social accounts and your teams social accounts, especially LinkedIn. Wrap it up in an easily shareable monthly or bi-monthly email. After completing step one, your contact books and social accounts are weighed down with contacts. Clients love to pigeon hole, by showing examples of what you do for others you just might break out.

Incite-Blog-July_Tip-3-icon.png
 

3. Take me to your thought leader – what are your clients challenges?, what trends are in your clients market?, what new tools and techniques can they use to reach customers? Write, write, write and share, share, share. If you don’t fancy that: webinars and events.
 

Incite-Blog-July_Tip-4-icon.png

4. Always be selling (ABS) – client facing team members should be selling all the time. Put aside cheesy notions of what selling is. Solution selling is all about asking questions and solving problems. Make sure they are briefed on points 1 – 3 and sharing with their clients.
 

Incite-Blog-July_Tip-5-icon.png

5. Don’t ask, don’t get – many people don’t feel comfortable simply asking “do you know anyone who might benefit from what we do”. But be assured, it works!

Shameless plug! If this feels like hard work, you don’t have the internal resource or you’d just rather focus on what you do best the team at incite can pick up your organic new business activity for you. Get in touch and let’s have a chat.

Originally published at incitenewbusiness.co.uk.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more
8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and effectively?

Richard Fallah
Richard Fallah 23 May 2017
Read more