Article

Incite New Business
Incite New Business 19 August 2016

5 Tips For Maximising Your Revenue From ‘Organic’ Agency New Business Activity

As we’ve said most of the new business for your agency will come through the door from referrals and recommendations. But this doesn’t mean you should sit back and wait (sorry).

Outside of just being amazing at what you do creatively and strategically, making your client look good at every available opportunity, and giving great service (all a given) – you can help amplify the events that happen organically within your own network by employing a few simple tactics. Here are our five fail safe tips, so get cracking…

Incite-Blog-July_Tip-1-icon.png

1. Build your networks – build an up-to-date client email database, get your clients to follow you on Twitter by following them and including social information in your email sigs, get your team to link to clients and other senior team members within the company.

Incite-Blog-July_Tip-2-icon.png

2. Sharing is caring – case study your big projects and blog about your ongoing work. Then when published share it across your company social accounts and your teams social accounts, especially LinkedIn. Wrap it up in an easily shareable monthly or bi-monthly email. After completing step one, your contact books and social accounts are weighed down with contacts. Clients love to pigeon hole, by showing examples of what you do for others you just might break out.

Incite-Blog-July_Tip-3-icon.png
 

3. Take me to your thought leader – what are your clients challenges?, what trends are in your clients market?, what new tools and techniques can they use to reach customers? Write, write, write and share, share, share. If you don’t fancy that: webinars and events.
 

Incite-Blog-July_Tip-4-icon.png

4. Always be selling (ABS) – client facing team members should be selling all the time. Put aside cheesy notions of what selling is. Solution selling is all about asking questions and solving problems. Make sure they are briefed on points 1 – 3 and sharing with their clients.
 

Incite-Blog-July_Tip-5-icon.png

5. Don’t ask, don’t get – many people don’t feel comfortable simply asking “do you know anyone who might benefit from what we do”. But be assured, it works!

Shameless plug! If this feels like hard work, you don’t have the internal resource or you’d just rather focus on what you do best the team at incite can pick up your organic new business activity for you. Get in touch and let’s have a chat.

Originally published at incitenewbusiness.co.uk.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more