Article

The Content Marketing Olympics: Infographic

For Rio 2016 a record number of countries are participating in a record number of sports with over 10,500 athletes participating. As content marketers we all want to break some records of our own. At Magnafi we have created our own Olympic infographic to help you bring home gold.

With a third of the British public completely obsessed with the Olympics and a further 42% stating they are engaged with the upcoming events it is really going to pay to have your content marketing strategy in the spirit of Rio 2016!

A record number of countries are participating in a record number of sports with over 10,500 athletes participating.

As content marketers we all want to break some records of our own.

At Magnafi we have created our own Olympic infographic to help you bring home gold.

in.jpg

Ryan Taylor
Ryan Taylor

During the London 2012 Olympics the Organising Committee's stance was - "Trying to associate a brand with the Games, and to feed off the excitement and goodwill in the Games, when you have not paid the sponsorship fees to do so directly damages the funding for the Games and the British Olympic and Paralympic Teams competing at them. The best way to support the Games and our athletes is to respect the legal framework and not attempt to leverage the Games in marketing campaigns." Do content marketers in 2016 have a moral obligation to talk about other things than the Olympics to meet their marketing objectives, or are the laws too restrictive for what is a global event?

Hark Thandi
Hark Thandi

Our company is facing issues with the legality of name dropping anything that relates to the olympics, how do we go around creating relevent content marketing here?

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
Read more
5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
Read more
9 Free Timesheet Tools to Help Tracking and Billing Your Clients

9 Free Timesheet Tools to Help Tracking and Billing Your Clients

Looking for free timesheet software for keeping track of your time and billing your clients? Check out our collection of absolutely free tools for small companies, startups and freelancers.

Arina Katrycheva
Arina Katrycheva 24 April 2017
Read more