Article

Deon Christie
Deon Christie 3 August 2016

Deciding Between Blogging or a Website

It’s a question asked by many affiliate marketers, which is why I decided to post my professional opinion. A Blog is much more effective than a website, because a blog can be 1000 “mini sites” sending traffic to the same blog.

Each one of these “mini sites” build their own back-links and they all point to the primary blog domain. It must be one of the fastest ways to increase the rating and ranking of your blog.

Allow me to explain these “Mini Sites” – Now this is all done by changing a simple setting in your WordPress c-Panel, and installing an S.E.O plugin. Yes, two steps to supercharge your rating and ranking. It’s really not all that complicated, here’s how;

First you want to go to your settings tab inside your c-Panel dashboard, simply scroll over it and click on “Permalinks”. There are various options like Plain, Day and Name, Month and Date, Numeric, Post Name and Custom Structure. You simply select “Post Name”, and click on “Save Settings” at the bottom. That’s it, done.

What this does, is using your post title after a forward slash on your primary domain. Almost like an extension, and that is where the “Mini Site” idea comes from. Because now each individual post is a different URL on its own.

Completing Your Mini Site Tactic – From inside your c-Panel, move your courser upward and scroll over “Plugins”. Then simply click on “Add New”, and you will see a “Search Plugins” tab to the top right. Simply type in “All In One S.E.O pack” and then press Enter, a mouse click will not enter the search. You should now be looking at a plugin page containing the All In One S.E.O Pack, click on “Install” and in the next window just “Activate Plugin”.

You may also choose to use Yoast S.E.O, the decision is entirely up to you. I have read great reviews about both these two S.E.O plugins.

Told you it wasn’t all that technical, it’s only tiny objective steps in the right direction. After this is installed, you will notice the All in One S.E.O Pack’s data entry page at the bottom of each new post you plan to write. This is where you enter a short title to your post, up to 60 characters maximum, but around 50 is preferred by Search Engines.

In the description you want to target the keywords and keyword phrases you wish to draw your audience from. This is also what the Google Spider sees when visiting your Mini Site or Blog Post. And this is where the Mini Site idea comes from, because now you are doing search engine optimization for each individual post and Google loves that. Don’t exceed 160 characters here, but again around 150 is more advisable.

Two simple little steps for a remarkable rating and ranking increase, and took you around 15 minutes? There are a lot of tiny little steps to take, and content to optimize within a whole new world of exploration inside WordPress. But I have to warn you, it’s addictive once you understand the logic and learn the simplicity because you will be unstoppable!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
10 Considerations When Choosing A Landing Page Builder

10 Considerations When Choosing A Landing Page Builder

Landing pages no longer fall on a marketer's "nice to have" list. They have become an important and necessary part of the digital marketing mix, so we've put together the top 10 considerations marketers should know before choosing a landing page builder.

Audrey Dotson
Audrey Dotson 17 February 2017
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more