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Jan Zajac
Jan Zajac 21 September 2016

Success Found In Gravy And Being Sick - Fanpage Trends UK August 2016

This month’s most engaging post comes from KFC. It’s a post that looks insanely delicious or incredibly disgusting depending on where you stand on gravy.

Sotrender is happy to present the 13th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report and broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

The best performing profiles

This month’s most engaging post comes from KFC. It’s a post that looks insanely delicious or incredibly disgusting depending on where you stand on gravy. The post features a photo of a gravy fountain with the caption ‘The gravy fountain of dreams.” They know how much their audience loves their gravy, and a fountain of it is one way to get people excited.

Sotrender Blog Fanpage Trends UK AUG 03

The second and third best performing posts came from Adele and adidas Football. Adele posted a video about her cancelling her show in Phoenix, Arizona on August 18th. She apologized for it and explained her situation, being that she tried to make it work but is simply too sick to perform. The reaction was astoundingly positive, showing how being honest with your honest Adidas Football posted about Manchester United’s newest player, Paul Pogba. They posted a video where Pogba was of course wearing adidas, and even rapping about it. It’s a great example of using a celebrity to leverage your brand.

The most engaging profiles

The most engaging profiles this month we’re Adele, with 710 thousand users engaged, Leicester City Football Club with 577 thousand, and Red Bull Racing in third with almost 350 thousand. Adele is on a roll this month, getting a good reaction out of her followers. However, she only engaged 1% of her audience, whereas Leicester City FC and Red Bull Racing engaged 11% and 6% of their audience. They might have smaller audiences, but they are doing more with what they have. But as we learned before, being a larger page does come with some perks.

Still want more info? Check out the infographic below. And don’t forget to download the full report!

Sotrender Blog Fanpage Trends UK AUG 05

Download the full report!

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