2016 - Digital Doughnut

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Connecting vs. Impressing: Reaching Your Prospects AuthenticallyOver the past few years, it’s nearly impossible to notice a new trend in advertising, marketing, and content. There’s been an increasing focus on honesty, accuracy, and reality, no matter how grim or raw. The question...

                Melissa Darcey
                14 October 2016
            
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High Street Brands’ Digital Success Secrets Revealed!Some of the UK’s biggest brands have had huge online success through the use of a digital transformation programme. ASDA, Centre Parcs, Oxfam and Amnesty International among other household names have all been...

                Steve Peters
                14 October 2016
            
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It’s Time To Talk Branded ContentWhen you look up the term “branded content,” chances are you will find multiple definitions. Though it has become essential to a successful content strategy, we still struggle to define what it is and what it is not.

                Eli Mandelbaum
                14 October 2016
            
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8 Marketing Experts Discuss the Role and Future of BloggingEight marketing experts answer the question: What role does blogging play in your digital marketing campaign(s) and how do you foresee its role changing over the next 1–2 years?

                Chris Hornak
                13 October 2016
            
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5 Ways to Take Your Start-up to the Next LevelNowadays, web is the way to go. Millions of business are flourishing on this medium and many more are coming every day. Everyone is fighting for that coveted place: No. 1 position on Google. 

                Ninja Tej
                13 October 2016
            
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What’s Tone Of Voice Worth To Your Business?As tone of voice balances on the cusp of becoming a mainstream discipline, here are a few tips for businesses that want to realise its true value.

                Kelly Smith
                13 October 2016
            
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5 Powerful Tips on How to Grow your BusinessWhen you first started off in business you probably did a lot of research. You may have searched for help from business advisers, read information from books or magazines and of course the internet. Needless to say as...

                Neil Capstick
                12 October 2016
            
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Why Your Brand Should Be Using the Latest Image TechnologiesWith brands competing on the basis of customer experience, across multiple channels, and across an increasing number of devices, it is now essential to ensure images and media are delivered in an optimised form for...

                Andrew Abramov
                12 October 2016
            
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Pinterest Survey Shares Interesting Data Regarding TV Viewers Pinterest, in particular, finds itself in a unique spot. According to a recent survey conducted by the company, 45% of Pinterest users are likely to use the service while they’re watching television.

                Dipti Parmar
                12 October 2016
            
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Your Customers Love Your StoryIt is not enough to conquer; one must learn to seduce. Voltaire

                Demetris Stefani
                11 October 2016
            
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7 Localization Troubles Businesses Must AvoidSuccessful localization can be complicated, but these tips will ensure you avoid the most common issues.

                Oliver Bock
                11 October 2016
            
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Does Our Advertising Reflect Modern Society?Throughout the decades, advertising messages, propelled by advances in technology have always represented changes in society, trends and the mood of a nation. Some topics like colour, sex, racism, war, homosexuality...

                Phil Livingstone
                11 October 2016
            
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5 Creative (and Easy) Ideas for Your Halloween Email CampaignsThe scariest holiday of the year is coming up next week which means it’s time to start hunting around for ghoulish ideas that you can include in your Halloween email campaigns.

                Sophia Skinbjerg
                11 October 2016
            
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5 Top IFTTT Recipes For MarketersIf This Then That (commonly known as IFTTT) is a fantastic free tool which lets you create ‘recipes’. Recipes are a simple two-step process: a trigger that prompts an action. Essentially, it automatizes something you...

                Claire Trevien
                11 October 2016
            
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Transforming The Digital Retail SpaceWith digital adoption, we can see a radical change in the retail consumer journey. Mobile devices have become the center for sales, marketing, engagement and building consumer relationships. Interactive features and...

                Anitha Rajagopalan
                11 October 2016
            
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Checkout Pages Can (and Should) Be BetterOnline shopping cart abandonment is 68.81%. That's really high - two out of every three shoppers don't complete their purchases. One of the main Achilles heels of e-commerce is the checkout process, where most...

                Assaf Dudai
                10 October 2016
            
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Coding Responsive HTML Emails After the Gmail UpdateGmail will soon extend their CSS support, which should mean that responsive emails will work like a charm. We are super excited about the news, but cautious as well. We decided to test all different responsive email...

                Roland Pokornyik
                10 October 2016
            
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5 Tools That Are a Blessing For Scheduling Social Media PostsSmall business or a motivated individual, we all want to be a social ninja. Handling multiple accounts with utmost ease and possibly keeping track of the results while finishing all the other tasks of the day is...

                Ninja Tej
                10 October 2016
            
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How Mobile App Solutions Has Transformed The Travel IndustryIn 2015, Travel industry was estimated as one of the flourishing industries in the world. Companies looked to capitalize on the same with an assistant called mobile technology. 

                Vipin Jain
                10 October 2016
            
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Smartphone Addiction And How Retailers Are Leveraging It For ProfitCell phones and smartphones are so ubiquitous in today’s society, we often forget that just a couple decades ago we lived in a world where very few mobile devices existed. Somehow, in just 10 or 15 years, millions of...

                Oisin Lunny
                10 October 2016
            
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Clinton, Trump And Content Marketing 101Internet Marketing Inc reported that $1.2 billion will be spent on digital marketing during this presidential race. However, even the most humble SME looking to inform their content marketing campaign can learn a few...

                Ben Hollom
                10 October 2016
            
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Top Ten Proven Tricks to Build Feature-rich WebsitesYour business website must aim for better performance and user engagement to achieve customer loyalty. We bring you ten proven tips to build a feature-rich website which will definitely help you maximize revenues and...

                Elita Barteaux
                7 October 2016
            
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Prepping Your Email Campaigns for the 2016 Holiday SeasonWe are already creeping up on Halloween and before you know it the store's shelves will be loaded up with Christmas decorations and the shopping season being amongst us. So if you have not yet started to think...

                Krista Barrack
                7 October 2016
            
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A 3 Step Guide to Measuring Your Social Media Marketing ROIROI, or Return on Investment, is a term marketers and business owners use to define how much money or engagement they are getting for their efforts. While traditionally “return” referred to a dollar amount, with...

                Marina Grindle
                7 October 2016
            
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Story Time: How to Connect to Business Users as ConsumersI was hooked at an early age. From Star Wars to Bollywood melodramas to tales of Indian epics, I grew up with the love for a good yarn. And as a marketer, I discovered that powerful stories cross cultures and...

                Anurag Wadhera
                7 October 2016
            
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