Article

Vipin Jain
Vipin Jain 10 October 2016
Categories Mobile, Technology

How Mobile App Solutions Has Transformed The Travel Industry

In 2015, Travel industry was estimated as one of the flourishing industries in the world. Companies looked to capitalize on the same with an assistant called mobile technology.

Travel companies have enhanced their efficiency by targeting people with high-tech gadgets, smartphones, laptops, tablets and other mobile devices. They have used gadgets for not only a medium for booking tickets online or exploring new vacation destinations but also in communicating with wanderers around the globe.

The mobile app development boom has impacted the travel industry for the good making the gruesome process of ticketing, hotel booking and exploring new travel destinations, a walk in the park.

According to a recent study, travel is the 7th most downloaded app category with around 30% people exploring the best hotel and flight deals on the apps.

Apart from these, travelers rely on mobile apps for scrutinizing weather, maps, nearby restaurants, places to visit and taxi providers of the places they are heading to. Around 55% of people consult apps for weather forecast ahead of their travel and a staggering percentage of 62% constitutes for tourists searching for nearby restaurants.

About 8% use apps to buy tickets.

The numbers stated above are pretty evident that the travel industry banks on mobile apps to extract their expected ROI. This wasn’t the case a couple of years back but with the spark in mobile technology lately, travel companies have realized the worth of apps. They are now investing hugely in building optimized mobile applications that simplify the process of planning your next trip.

Companies are leveraging mobile applications for creating a lasting impression on customers providing them with a series of simplified solutions for their travel needs.

Promotions/Discounts

Companies use apps to entice users with promotional discount codes. They cut down booking price significantly for the first booking, which creates an irresistible urge for the user to avail the same. Further, travel agencies target users with periodic discounts, special offers on their next travel that keeps them glued to these apps. Goibibo can be seen as the game changer app in the travel industry offering lucrative deals and discounts to its users based on their interests, budgets and requirements.

Customer Interaction

Travel companies tend to create a bond with their privileged customers by asking them to review their past experience and share their valuable thoughts on how to improve. They try to connect with their customers at every possible instant, before, during and after the trip offering them new similar packages, asking for hotel’s feedback or providing them latest trends in the tourism industry. It helps them to nurture their present customer base.

Analyzing User Behavior

Travel companies are utilizing their resources to the fullest by pulling in the details of user’s interest, browsing history, purchasing habits and more. This ultimately helps them to gain insights about user’s behavior, his wants/needs and his expectations from a travel agency. Understanding and analyzing the same, companies offer customized solutions, discounts, travel packages and promotions to their users.

So, it is time to get started if you are a proud owner of a travel agency. Get in touch with a reputed organization, for mobile app development services and grant wings to your business.

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