Article

Sophia Skinbjerg
Sophia Skinbjerg 11 October 2016
Categories B2B, B2C, Content, Email & eCRM

5 Creative (and Easy) Ideas for Your Halloween Email Campaigns

The scariest holiday of the year is coming up next week which means it’s time to start hunting around for ghoulish ideas that you can include in your Halloween email campaigns.

Over on Pinterest, we are collecting some really innovative examples from brands like J.Crew, Warby Parker and asos. You should head on over and check it out yourself.

In the meantime, take a scroll through some of our favorites and see what creepy ideas come to mind for your own Halloween email campaigns. Just don’t get too scared!

1. Haunt with color coordination

Nothing says Halloween like black on black with a side dish of black. So why not bring that color coordination into your Halloween email campaigns? What’s more, this idea doesn’t require a lot of money or budget to recreate. If you’re a product company like these two examples, grouping your products based on black ghoulishness is probably the easiest thing you can do.

5 creative (and easy) ideas for your Halloween email campaigns5 creative (and easy) ideas for your Halloween email campaigns

 

If you’re service-based then coordinating darker backgrounds, font colors or even darker themed images is no problem provided you’re using a good ESP. You should be able to edit these elements directly within your email marketing platform.

ug-halloween-email-campaigns-img-1

In Ungapped, you can browse and use thousands of royalty-free images just like these Halloween pumpkins. Source: Ungapped

Learn more about our platform features here »

2. Add spooky illustrations later

What I love about this idea is that it’s evergreen and can be used over and over again without retaking product shots. In the example below, the image itself isn’t Halloween-themed at all. It’s a regular product image with the vampiresque sketch drawn on top – simple but clever. Fashion giant Asos have also done something similar in the past. Check them out below:

5 creative (and easy) ideas for your Halloween email campaigns5 creative (and easy) ideas for your Halloween email campaigns

3. Get freaky with a pun, two or three

The language we use in an email campaign is one of the most influential elements that will decide whether someone converts into a customer or not. Your Halloween email campaigns are no different.

Related: 4 copywriting tips for your newsletters

A great way to do this over the holiday season is to use puns that enhance the mailing experience. Here’s a couple of great examples:

5 creative (and easy) ideas for your Halloween email campaigns5 creative (and easy) ideas for your Halloween email campaigns

5 creative (and easy) ideas for your Halloween email campaigns

4. Taunt readers with gifs

I’m a fan of gifs no matter the occasion but the holiday season is the perfect time to start incorporating gifs into your email campaigns. You don’t even need to create them from scratch yourself. There’s a bunch to choose from over on giphy (just remember to check copyright guidelines). Here are some of our favorite examples:

5 creative (and easy) ideas for your Halloween email campaigns5 creative (and easy) ideas for your Halloween email campaigns5 creative (and easy) ideas for your Halloween email campaigns

5. Don’t sell costumes? Turn your products into one

Warby Parker do a really great job with their email creative all year round but one of their Halloween email campaigns was particularly eye-catching. As an eyewear retailer, one might not immediately associate their products with spooky specs for Halloween but alas, they took the chance and rolled with it anyway. Using their products in association with the time of made it fun, novel and relevant. Check it out:

5 creative (and easy) ideas for your Halloween email campaigns

 

There you have it, folks. Five creative and easy to implement ideas for you Halloween email campaigns. If you’ve not already created your free Ungapped account, make sure you do that here »

Crystal Mosley
Crystal Mosley

Creative e-mail campaigns

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more