Article

Dipti Parmar
Dipti Parmar 12 October 2016

Pinterest Survey Shares Interesting Data Regarding TV Viewers

Pinterest, in particular, finds itself in a unique spot. According to a recent survey conducted by the company, 45% of Pinterest users are likely to use the service while they’re watching television.

By eclipsing 100 million users in 2015, Pinterest solidified itself as one of the top social media platforms in the world.

With a growing number of people leaving their television behind, instead opting to spend time online, social media services are taking full advantage.

Pinterest, in particular, finds itself in a unique spot.

According to a recent survey conducted by the company, 45% of Pinterest users are likely to use the service while they’re watching television.

In other words, while people take in their favorite reality show or sporting event, they’re also using their smartphone (or tablet) to browse Pinterest.

Here are some additional statistics shared by the survey:

  • 64% of respondents said they pay more attention to their Pinterest activity than what’s on the television.
  • 44% of respondents said they will engage with the social platform for the entire show, not simply during a commercial break.
  • 47% of respondents said that what they see on television drives their activity on Pinterest.

This is something that Pinterest is extremely proud of, noting the following:

“It is the go-to app people use when they’re watching TV, and among our users, it’s even more popular for TV multitasking than Twitter and Instagram.”

Businesses Should Take Notice

With all this data in place, businesses should take notice. For example, big brands, those that are already advertising on television, may find that implementing a Pinterest advertising campaign can help drive targeted traffic.

Other ideas, as shared by Pinterest, include:

  • Timing your Pinterest and television ad campaigns to coincide.
  • Point people towards your Pinterest profile within your television commercial.

In more ways than one, Pinterest continues to grow. Want to take full advantage of this social media platform? E2M offers cutting edge social media marketing services that will make sure you reach your marketing objectives.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more