Article

Dipti Parmar
Dipti Parmar 12 October 2016

Pinterest Survey Shares Interesting Data Regarding TV Viewers

Pinterest, in particular, finds itself in a unique spot. According to a recent survey conducted by the company, 45% of Pinterest users are likely to use the service while they’re watching television.

By eclipsing 100 million users in 2015, Pinterest solidified itself as one of the top social media platforms in the world.

With a growing number of people leaving their television behind, instead opting to spend time online, social media services are taking full advantage.

Pinterest, in particular, finds itself in a unique spot.

According to a recent survey conducted by the company, 45% of Pinterest users are likely to use the service while they’re watching television.

In other words, while people take in their favorite reality show or sporting event, they’re also using their smartphone (or tablet) to browse Pinterest.

Here are some additional statistics shared by the survey:

  • 64% of respondents said they pay more attention to their Pinterest activity than what’s on the television.
  • 44% of respondents said they will engage with the social platform for the entire show, not simply during a commercial break.
  • 47% of respondents said that what they see on television drives their activity on Pinterest.

This is something that Pinterest is extremely proud of, noting the following:

“It is the go-to app people use when they’re watching TV, and among our users, it’s even more popular for TV multitasking than Twitter and Instagram.”

Businesses Should Take Notice

With all this data in place, businesses should take notice. For example, big brands, those that are already advertising on television, may find that implementing a Pinterest advertising campaign can help drive targeted traffic.

Other ideas, as shared by Pinterest, include:

  • Timing your Pinterest and television ad campaigns to coincide.
  • Point people towards your Pinterest profile within your television commercial.

In more ways than one, Pinterest continues to grow. Want to take full advantage of this social media platform? E2M offers cutting edge social media marketing services that will make sure you reach your marketing objectives.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
14 Facebook post ideas for each and every brand

14 Facebook post ideas for each and every brand

A lack of creativity – like many things in the world – just happens sometimes. There’s nothing wrong with it, it’s not an irregular event. But nowadays, you need far more than a your average post to attract your audience’s attention instead of losing them to your competitors. And if you don’t enhance your strategy with creative ideas that work towards your business goals, your performance is going to weaken.

Jan Zajac
Jan Zajac 19 June 2017
Read more
5 Marketing Automation Hacks

5 Marketing Automation Hacks

In 2015, it was predicted that marketing automation will be amongst the most piloted marketing technologies, and since then, the term has become a buzz-word for marketers. Now, marketing automation is almost seen as something both necessary for business growth and essential for generating new leads.

Natasha Orme
Natasha Orme 26 June 2017
Read more
 10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier

10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier

1. Nearly 80% of the population is on social media (!) 2. Social media advertising is MASSIVE for online retailers, and is only going to grow. Now that I have your attention, let me explain who this post is for... If you’re looking to gain a competitive edge in social media advertising, this post is for you.

Luisana Cartay
Luisana Cartay 23 June 2017
Read more