Article

Dipti Parmar
Dipti Parmar 4 October 2016

How Instagram’s New Tool Blocks Haters And Trolls

Winning the fight against persistent online bullies isn’t easy. Similar to Twitter, Instagram has struggled against finding the balance between freedom of speech and online harassment.

The newest Instagram filter? Filtering out haters.

Instagram reigns as one of the most popular social media platforms. With over 400 million active users, the app displays only photos and captions, and quickly won over celebrities, companies, and your average consumer.

However, with all of that success comes a common Internet issue: trolls. Trolls are basically online bullies that go to a website, like an Instagram page, and write repetitive, nasty comments, often unwarranted. Celebrities and large companies can easily fall victim to the trolling trend. Recently, after a celebrity spat, tons of Instagram users flocked to Taylor Swift’s profile and left her comment after comment featuring the “snake” emoji. After some of the comments disappeared, people questioned if Instagram was launching a new type of bully blocker—correctly so.

Instagram has now rolled out its troll filter to every user. Users of the platform can easily block certain words or phrases from their comments. By clicking the gear icon, users can specify which words they want blocked. They also have the ability to turn on the “Hide Inappropriate Comments” feature, which will block words or phrases that are often flagged. Although mainly meant for celebrities, this feature will help businesses in a huge way by allowing them to block swear words and maintain a professional presence on their Instagram page.

However, winning the fight against persistent online bullies isn’t easy. Similar to Twitter, Instagram has struggled against finding the balance between freedom of speech and online harassment.

Your business shouldn’t have to deal with online bullies or consistently negative comments. Considering utilizing Instagram for your business? Hiring a social media agency can help you learn best practices, filter your comments, and hone in on a great marketing tool for your business.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more