Article

Dipti Parmar
Dipti Parmar 4 October 2016

How Instagram’s New Tool Blocks Haters And Trolls

Winning the fight against persistent online bullies isn’t easy. Similar to Twitter, Instagram has struggled against finding the balance between freedom of speech and online harassment.

The newest Instagram filter? Filtering out haters.

Instagram reigns as one of the most popular social media platforms. With over 400 million active users, the app displays only photos and captions, and quickly won over celebrities, companies, and your average consumer.

However, with all of that success comes a common Internet issue: trolls. Trolls are basically online bullies that go to a website, like an Instagram page, and write repetitive, nasty comments, often unwarranted. Celebrities and large companies can easily fall victim to the trolling trend. Recently, after a celebrity spat, tons of Instagram users flocked to Taylor Swift’s profile and left her comment after comment featuring the “snake” emoji. After some of the comments disappeared, people questioned if Instagram was launching a new type of bully blocker—correctly so.

Instagram has now rolled out its troll filter to every user. Users of the platform can easily block certain words or phrases from their comments. By clicking the gear icon, users can specify which words they want blocked. They also have the ability to turn on the “Hide Inappropriate Comments” feature, which will block words or phrases that are often flagged. Although mainly meant for celebrities, this feature will help businesses in a huge way by allowing them to block swear words and maintain a professional presence on their Instagram page.

However, winning the fight against persistent online bullies isn’t easy. Similar to Twitter, Instagram has struggled against finding the balance between freedom of speech and online harassment.

Your business shouldn’t have to deal with online bullies or consistently negative comments. Considering utilizing Instagram for your business? Hiring a social media agency can help you learn best practices, filter your comments, and hone in on a great marketing tool for your business.

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more