Article

Chiara Di Rago
Chiara Di Rago 3 October 2016
Categories Advertising, Technology

Why Being an Influencer Should Be Recognized as a Career Choice

The evolution of technology has contributed to so many advancements in everything from, digital technology, medical discoveries, and our lifestyle as a whole. The evolution of technology brought about a multitude of new career choices.

Dream it, then achieve it.” That’s a quote from Pam, the world's most influential French bulldog (and businesswomen).  

Do you remember the very first time your parents/teacher asked you “What are you going to be one day?”. Some of you may have responded something like, “I’m going to be a fireman, doctor or a dancer”, with no idea of host of career choices technology and the internet would bring to life. 

While many parents may still hold out for the safer career choices (doctors, teachers and lawyers”. Children born into the digital world now have far more advanced and exciting options to choose from. Today, doctors are able to give advice over applications where patients can list their symptoms, upload images of their conditions and get expert advice all with a click of a button.

So why should being an influencer be defined as a job?  

The age of social media has shaken up the careers game even more. Parents and students no longer have to worry about trying to take all the safe steps to maybe becoming successful in already saturated market.

Alternative career choices like blogging/vlogging and creating content for social media, is a business that’s proving to be extremely lucrative. Take, blogger/vlogger Zoella Sugg for example, this UK beauty blogger has an estimated net worth of around  $3.5 million as of 2016. It was said that just by working with brands, Zoella takes home up to $30k a month!.

As global connectivity has resulted in decline in some job sectors, it has seen a sharp increase in others. Have a look at what Google Trends has revealed.

Google-Trends_Job-Decline-01.png

Jobs in decline: switchboard operator, newspaper reporters, auditor, and actuarial science.

Google-trend_job-growth-03-(1).png

Jobs on the rise: influencer marketing, UX designer, Biomedical engineer, IT specialist.

While blogging/vlogging may have been considered something people did in their past time as a hobby, many creators have successfully turned their passion for content creation into a business.

In the past media kits were used by traditional media publications to illustrate how many readers their publications reached as well as audience demographics, ultimately a selling point for brands to advertise in their papers. In the same way traditional publications used media kits, influencers now use them to show brands their own audience demographics as well as a host of channel analytics. Influencers are able to pitch campaign ideas to brands and show them why their audience aligns with the brands target market.

Should the brand decide to run the campaign, the influencer needs to send out professional quotes to brands to ensure they get compensated for the work they do. On theses quotes, influencers are able to break down costing for brands and offer value adds just like any other business, offering a product or service.

As a result of digital technology and the internet younger generations have a host of new career choices to choose from.These choices go beyond the norm and what far beyond any category on an aptitude test.

Picture Source  https://www.instagram.com/p/r-MsAlqMfh/?taken-by=pamlovesferrariboys

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more
B2B Customers Have More Control Over their Buying Journey than Ever Before – How are Marketers Coping?

B2B Customers Have More Control Over their Buying Journey than Ever Before – How are Marketers Coping?

The Covid-19 pandemic drove customers – businesses as well as consumers – online in unprecedented numbers. Sellers responded by adopting and accelerating digital strategies to reach their consumers.

Michael Nutley
Michael Nutley 22 September 2022
Read more