Article

Chiara Di Rago
Chiara Di Rago 3 October 2016
Categories Advertising, Technology

Why Being an Influencer Should Be Recognized as a Career Choice

The evolution of technology has contributed to so many advancements in everything from, digital technology, medical discoveries, and our lifestyle as a whole. The evolution of technology brought about a multitude of new career choices.

Dream it, then achieve it.” That’s a quote from Pam, the world's most influential French bulldog (and businesswomen).  

Do you remember the very first time your parents/teacher asked you “What are you going to be one day?”. Some of you may have responded something like, “I’m going to be a fireman, doctor or a dancer”, with no idea of host of career choices technology and the internet would bring to life. 

While many parents may still hold out for the safer career choices (doctors, teachers and lawyers”. Children born into the digital world now have far more advanced and exciting options to choose from. Today, doctors are able to give advice over applications where patients can list their symptoms, upload images of their conditions and get expert advice all with a click of a button.

So why should being an influencer be defined as a job?  

The age of social media has shaken up the careers game even more. Parents and students no longer have to worry about trying to take all the safe steps to maybe becoming successful in already saturated market.

Alternative career choices like blogging/vlogging and creating content for social media, is a business that’s proving to be extremely lucrative. Take, blogger/vlogger Zoella Sugg for example, this UK beauty blogger has an estimated net worth of around  $3.5 million as of 2016. It was said that just by working with brands, Zoella takes home up to $30k a month!.

As global connectivity has resulted in decline in some job sectors, it has seen a sharp increase in others. Have a look at what Google Trends has revealed.

Google-Trends_Job-Decline-01.png

Jobs in decline: switchboard operator, newspaper reporters, auditor, and actuarial science.

Google-trend_job-growth-03-(1).png

Jobs on the rise: influencer marketing, UX designer, Biomedical engineer, IT specialist.

While blogging/vlogging may have been considered something people did in their past time as a hobby, many creators have successfully turned their passion for content creation into a business.

In the past media kits were used by traditional media publications to illustrate how many readers their publications reached as well as audience demographics, ultimately a selling point for brands to advertise in their papers. In the same way traditional publications used media kits, influencers now use them to show brands their own audience demographics as well as a host of channel analytics. Influencers are able to pitch campaign ideas to brands and show them why their audience aligns with the brands target market.

Should the brand decide to run the campaign, the influencer needs to send out professional quotes to brands to ensure they get compensated for the work they do. On theses quotes, influencers are able to break down costing for brands and offer value adds just like any other business, offering a product or service.

As a result of digital technology and the internet younger generations have a host of new career choices to choose from.These choices go beyond the norm and what far beyond any category on an aptitude test.

Picture Source  https://www.instagram.com/p/r-MsAlqMfh/?taken-by=pamlovesferrariboys

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