Shelby Catalano
Shelby Catalano 4 October 2016

How to Get More Followers On Your Facebook Company Page

Without followers, you’re a fish outta water. I’m going to walk you through a few ways to gain traction on your Facebook Company Page to get new net fans and followers.

Facebook dominates the average American’s daily life. We spend at least 40 minutes a day scrolling through our feed. Now whether that’s good or just plain horrific, I’ll leave for you to decide.

With all those eyeballs fixated on the platform, though, you naturally want to coax qualified people to your Company Page and spread awareness about your brand. Who wouldn’t? It’s free, after all… and as many people say: “If it’s free, it’s for me!” (Kind of. Caveat to come.)

But without followers, you’re a fish outta water. I’m going to walk you through a few ways to gain traction on your Facebook Company Page to get new net fans and followers.

Facebook: It’s Free, BUT...

Although making compelling, media-driven posts and engaging with your users certainly helps, and should be a major priority for your social media strategy, it’s not going to revolutionize your numbers standalone. Not only that, but your results can vary dramatically depending on your industry and market.

B2C, for example, typically drives much more interaction on Facebook than say, B2B. So unless you have money to drop on ads, you may run into some difficulties getting seen by your desired audience.

Tldr; Substantially moving the needle in today’s Facebook market boils down to whether you’re able to pay for ad space and find the right audience.

That said, if you’re looking for ways to gradually increase your followers, reach, and build your brand name, then I’m here to help!

Be Interesting

32% of people unlike or unfollow a brand on Facebook because of uninteresting posts.

Put yourself in the shoes of your buyer personas and think: Would I click this if I saw it? If not, then others probably won’t, either.

Getting even 1 person to share your post can put your content in front of a whole new audience that may not have known you existed.

Optimize Your Profile

Make it easy for people to find you by having the proper address, phone number, and other necessary information.

Try to utilize a CTA button for a “Contact Us” or something else actionable.

For example, we here at Bluleadz have a "Watch Video" button to give people an opportunity to know more about us: 


Social Share Buttons

Have social buttons easily accessible on your website and blogs so someone can share content if they so desire.

Cross-Reference Platforms

Don’t name-drop your Company Page on the daily, but feel free to leave an Easter egg here and there on Twitter, your blog, or some other platform to point people in the direction of your page. You can suggest they continue the discussion there, or use a hashtag so it’s easily trackable!


“I don’t like free stuff!” said no one ever. That said, you can host contests through Facebook where in order to qualify for the prize, people must like your Company Page.

You can promote it through your other channels and email, too.


This ties into being interesting, but who wants to read a wall of lonely text? Spruce it up with an image – you can use your smartphone these days, so there’s no excuse!


If you’re having photographer’s block, try to do some competitor research to see what everyone else is doing to see how you can stand out from the crowd.

Interact With Others

If you see someone write a comment on your post, feel free to reply! Personalization has become huge with followers liking and engaging with brands more than ever.

I actually wrote a post on this a while back – feel free to check it out to see how you can establish an online presence/digital personality with your business.

Your Company Page Starter Pack

Hopefully these pointers helped you get the gears turning on how to ramp up your Company Page and get more followers. While you can’t force someone to press the “Like” button, you can certainly make it worth their while to do so!

As a closing thought, try to think about why certain posts resonate with people, while others may not. This is the psychology part of marketing that fascinates me to delve into.

A big tell lies in the emotion and personalization the content/imagery evokes in a reader, and whether it’s poignant enough to garner a response from them.

Have a goal with each post: to connect with your followers, to learn something new, to test a theory about your product or service. The possibilities are literally endless – and that’s part of the beauty with social media marketing. A lot of it’s trial and error, so don’t feel bad if you don’t move the needle immediately.

To learn more, I invite you to read some of my other peers’ work, including how you can get more followers on your LinkedIn page as well as Twitter. 

Sources/other stats you may find useful:

Original Article

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Best Practices For Building 404 Pages With Killer UX Design

Best Practices For Building 404 Pages With Killer UX Design

No one likes 404 page! A visitor could find himself on a 404 page for a couple of reasons such as a mistyped address, bad link appearing from somewhere else, deleted page or content moved somewhere else and so more. Interestingly enough, these annoying pages can delight you to the point you don’t mind the dead link.

Jane Reyes
Jane Reyes 11 July 2017
Read more
Designing For Mobile: Consider It’s Mobility First

Designing For Mobile: Consider It’s Mobility First

The rise in numerous wearable devices such as smart watches, sensors has led to 360° transformations of the entire landscape of designing. All the devices under “Internet Of Things (IoT)” umbrella are bringing a new complexity to our field.

Rakesh Patel
Rakesh Patel 11 July 2017
Read more
The truth about marketing automation: 8 myths debunked

The truth about marketing automation: 8 myths debunked

Marketing automation is a tool that has certainly increased in popularity over the years. According to a survey carried out by Ascend2 in 2016, 71% of companies already use marketing automation and, among those not using it yet, 23% plan to do so in the near future. Nevertheless, several false beliefs persist on the subject.

Marie-Pier Godere
Marie-Pier Godere 12 July 2017
Read more