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Is The Internet Making Us Narrow Minded?We don’t often think about how our use of the internet can affect the views that we hold. It may be the case that personalisation and social media are making us more narrow minded.

                Julia Deutsch
                15 March 2016
            
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SEO Doesn't Just Mean GoogleSearch engine optimisation doesn't just have to be about Google. Other search engines and channels, including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic...

                Andy Brown
                15 March 2016
            
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Agency New Business Legends - Why some agencies win everything and some nothingGetting more new business, winning more pitches, being better at agency new business, are all topics never far from an agency’s boardroom agenda.

                Joe West
                15 March 2016
            
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How To Create A Wow! Experience For Retail Customers?In the era of customer experience, a new paradigm of solution design is evolving. The sheer number of technologies, products and platforms is overwhelming and businesses and service providers are at a loss to judge...

                Anitha Rajagopalan
                15 March 2016
            
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What Can FMCG Brands Do To Drive Purchase Via Mobile?It is clear that there is great potential for mobile to become a tremendously important engagement channel for FMCG. It is already influencing consumers’ purchase decisions – but needs to focus more on driving actual...

                Stuart Sankey
                14 March 2016
            
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How PPC And Inbound Marketing Can Work TogetherInbound marketing purists would argue that pay per click advertising has no place under the inbound marketing umbrella. They would say that as a paid advertising medium it is intrusive and unsolicited and offers...

                Michael Kaeflein
                14 March 2016
            
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New Websites & Startups: PPC vs. SEO 101Once your website goes on-air, things need to get moving. Before you even get into SEO, there’s something you should probably do first and that’s get traffic now. So how do you do it? 

                Guy Regev
                14 March 2016
            
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How To Select The Right Set Of Devices For Mobile Testing?Mobile phones have been a great revolution of mankind. Big static land phones have slowly got obsolete and mobile phones are now an indispensable part of our everyday life. 

                Sreekrishna N
                11 March 2016
            
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Branded Mobile Games Should Learn From IndiesBy now every CMO, Marketer and Brand Director is aware of the stats surrounding mobile usage and growth, it’s big, it’s growing and your audience is on there every day but the Indie developers are getting the...

                Rowan Heasley
                11 March 2016
            
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5 Mistakes That can Ruin Your Email A/B TestsTesting your templates, your copy, your timetable can be a great help, but most of the time it won’t give you the Holy Grail. You have to test major and minor changes also in order to narrow your email down to the...

                Roland Pokornyik
                11 March 2016
            
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Social Media Campaigns We LoveWho’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram.

                Richard Fallah
                10 March 2016
            
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Customer Engagement: Big Data Or Big Ideas?Today, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of performance data, barraging even experienced marketers...

                William Yates
                10 March 2016
            
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The Significance And Power Behind Hashtags“How the heck do I use hashtags and which ones do I use?” This is a question we get all the time. Let’s answer this question by first taking a look at the purpose of a hashtag.

                Charlotte Chipperfield
                10 March 2016
            
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Are You A World Class Digital Leader?Three months ago in preparing for a presentation at the World Marketing Summit in Tokyo, Professor Philip Kotler, the grandfather of modern marketing, challenged me with the question- What does it take to be a world...

                Ira Kaufman
                10 March 2016
            
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Google's New AdWords Ad Layout AnalysedGoogle surprised the online marketing world by launching a radical change to its well-established ad layout on the search page. The traditional model of two or three ads above the organic search results paired with...

                Barney Durrant
                9 March 2016
            
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Why Should You Send Marketing Emails On Weekends?Email marketers are constantly trying to find the ideal time to send out marketing emails. The last quarterly email benchmark report by Experian Marketing Services however suggests that there is no ideal time to send...

                Roland Pokornyik
                9 March 2016
            
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FMCG Brands & Mobile – 4 Rules Of EngagementThe intensely personal nature of mobile devices requires that brands who want to get their products and in particular new products noticed, engaged with or purchased for the first time must understand the unique way...

                Stuart Sankey
                8 March 2016
            
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Why SEO Is A Waste Of TimeTraditionally SEO was all about putting keywords into key areas that Google would look for and be found by those searching the internet for your services but since every man and his dog has a website now a days...

                Stuart Marler
                8 March 2016
            
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GDPR: What Is It And Why Should You Care?In recent years data breaches, hacking, data theft and online fraud have emerged as massive issues at both the corporate and governmental level, exposing targets to extreme financial instability and nation states to...

                William Yates
                7 March 2016
            
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Do You Need A Personal Branding Makeover?Do you walk by your ratty couch every day and think “When am I going to recover or replace that thing?” Or maybe every time you sit down in the chair at the hair salon and look at yourself in the mirror you think “I...

                Jay Denhart-Lillard
                4 March 2016
            
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Britain’s Biggest Brands Are Losing TrustA recent study from Brand Vista was conducted in order to find out how must trust customers have in some of the biggest brands, and the results are pretty surprising.

                Adam Maidment
                4 March 2016
            
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Anatomy Of A Thought LeaderWhat goes into being a thought leader? How would you know that you have ‘arrived’ at that particular designation? Many of us work really hard at developing a reputation for being an expert in a specific topic area...

                Jay Denhart-Lillard
                3 March 2016
            
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Trends In Internet Use – ChinaIn celebration of the Lunar New Year, we have reviewed current trends in internet use in China. Happy Chinese New Year from us to you!

                Lucy Forbes
                3 March 2016
            
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Downtown Cairo’s Typographical Transformation Into A Digital CraftDowntown Khedival Cairo has historically been a multicultural melting pot, because of this, most shop owners and vendors of the area wrote their signs in bilingual script, both Arabic and Latin (English/French/Italian...

                Philippa Clayre
                3 March 2016
            
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Copywriting - The Art Of SellingCopywriting has several major tasks let’s say, it has to trigger a specific thing in your audience. It could make your audience download an E-book, buy a product, subscribe to a newsletter, you name it. There are many...

                Nicky Nikolaev
                2 March 2016
            
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