Article

Adam Maidment
Adam Maidment 4 March 2016
Categories Advertising, Customer Experience, Data & Analytics, Strategy & Operations

Britain’s Biggest Brands Are Losing Trust

A recent study from Brand Vista was conducted in order to find out how must trust customers have in some of the biggest brands, and the results are pretty surprising.

In the survey, which was conducted by over 400 participants, the results showed that 2 out of 3 of the respondents felt that people placed more importance on what a company does, rather than what they say. Basically saying that people were not impressed by outlandish claims, and would much rather see the proof to their successes and accomplishments.  

The lack of trust within customers was having a detremental effect on businesses. The results found that 59% said that they wouldn’t buy from brands who had negative news stories in the press and 48% wouldn’t buy from a company that one of their friends had a past bad experience from.  

Take a look at the infographic from Brand Vista here: 

2_Infographic-v8.jpg

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