Roland Pokornyik
Roland Pokornyik 9 March 2016
Categories Email & eCRM, Research

Why Should You Send Marketing Emails On Weekends?

Email marketers are constantly trying to find the ideal time to send out marketing emails. The last quarterly email benchmark report by Experian Marketing Services however suggests that there is no ideal time to send out your mail, especially not if you are looking for one that fits all industries. But there is still potential you can tap into where you wouldn’t expect it to be.

If you compare the actual number of transactions to the volume of the emails on any given day you can get a clearer picture. If email volume is high but transaction numbers are relatively low, you shouldn’t increase the number of mails.

Focus on improving quality instead! create better copy, spend more time with your email builder and design responsive templates. Don’t stick to one design all the time, you can easily create different versions and A/B test them, but don’t change everything in your templates, just one thing at a time. Improve the email template itself, don’t flood people with more emails!

Where the potential seems to be

But if the number of transactions is are relatively high compared to email volume, there is a potential opportunity for you to convert more people those days.


Image source: Direct Marketing News

The high transaction number shows that people are willing to convert, but on weekends email marketers tend to send out fewer campaigns. The report says that Saturdays and Sundays are exactly the time for you to reach out.

Of course in order to be successful you have to craft your email (copy and template, subject line and design) perfectly. If you don’t do that, you will just annoy your recipients. But if you spend enough time with preparation, email design and your responsive email editor, you could be the “one” who can get them to convert even on a sleepy Sunday.

Email is the best online marketing these days

2015 saw a huge spike in the overall volume of emails sent (23.4%) – email is stronger than ever. Email marketing is not only the online marketing channel with the highest ROI, but increasing transaction rates by 14% and revenue by 12.8% respectively during last year.

Did you manage to grab a piece of that ever growing cake? If not, maybe you should consider getting through to your prospects on the weekends.

Check out our Email Marketing Strategy Guide and learn more about the depths of email marketing!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
How to Solve the Two Biggest Challenges of Social Media Marketing

How to Solve the Two Biggest Challenges of Social Media Marketing

Most small businesses spend more than 6 hours per week on social media marketing and more than one-third post at least once per day. Along with finding the time, the other biggest challenge professionals face is finding the right content to post. If you’re experiencing these challenges, keep reading because we’re going to help you solve them.

Melissa Darcey
Melissa Darcey 20 October 2016
Read more
Omnichannel Retail: Personalizing The Customer Journey Across Channels

Omnichannel Retail: Personalizing The Customer Journey Across Channels

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call.

Larisa Bedgood
Larisa Bedgood 18 October 2016
Read more