Article

Roland Pokornyik
Roland Pokornyik 9 March 2016
Categories Email & eCRM, Research

Why Should You Send Marketing Emails On Weekends?

Email marketers are constantly trying to find the ideal time to send out marketing emails. The last quarterly email benchmark report by Experian Marketing Services however suggests that there is no ideal time to send out your mail, especially not if you are looking for one that fits all industries. But there is still potential you can tap into where you wouldn’t expect it to be.

If you compare the actual number of transactions to the volume of the emails on any given day you can get a clearer picture. If email volume is high but transaction numbers are relatively low, you shouldn’t increase the number of mails.

Focus on improving quality instead! create better copy, spend more time with your email builder and design responsive templates. Don’t stick to one design all the time, you can easily create different versions and A/B test them, but don’t change everything in your templates, just one thing at a time. Improve the email template itself, don’t flood people with more emails!

Where the potential seems to be

But if the number of transactions is are relatively high compared to email volume, there is a potential opportunity for you to convert more people those days.


email_marketing_8.png

Image source: Direct Marketing News

The high transaction number shows that people are willing to convert, but on weekends email marketers tend to send out fewer campaigns. The report says that Saturdays and Sundays are exactly the time for you to reach out.

Of course in order to be successful you have to craft your email (copy and template, subject line and design) perfectly. If you don’t do that, you will just annoy your recipients. But if you spend enough time with preparation, email design and your responsive email editor, you could be the “one” who can get them to convert even on a sleepy Sunday.

Email is the best online marketing these days

2015 saw a huge spike in the overall volume of emails sent (23.4%) – email is stronger than ever. Email marketing is not only the online marketing channel with the highest ROI, but increasing transaction rates by 14% and revenue by 12.8% respectively during last year.

Did you manage to grab a piece of that ever growing cake? If not, maybe you should consider getting through to your prospects on the weekends.

Check out our Email Marketing Strategy Guide and learn more about the depths of email marketing!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more